Women and adolescent females look in the mirror everyday and see something that they are unhappy with. According to a journal excerpt titled, “Body Image and Body Shape Ideals in Magazines: Exposure, Awareness, and Internalization” by Dale L. Cusumano and J. Kevin Thompson, they agree that exposure to ideal images highly cause eating disorders, due to the fact that young women strive to achieve the perfect body shape (Cusumano, Thompson). In fact, today’s fashion models, opposed to the eight percent difference 20 years ago, weigh 23% less than the average female, and a young woman between the ages of 18-34 has a seven percent chance of being as slim as a catwalk model and a one percent chance of being as thin as a supermodel (Tiggemann, 2000). The advertisement industry is ecstatic when they even think about a female saying those words. Advertisers often emphasize sexuality and the importance of physical at...
... middle of paper ...
...vertisements from our point of view and not just be in it for the money. The medias portrayal of the underfed, airbrushed, stretched out of proportion models as the norm, needs to change. These airbrushed models are not real, so the image is unattainable.
Body Image and Advertising. "Eating Disorders: Body Image and Advertising - HealthyPlace." HealthyPlace.com - Trusted Mental Health Information and Support - HealthyPlace. Web. 12 Feb. 2010.
Fox, Roy F. Harvesting Minds: How TV Commercials Control Kids. Westport: Praeger, CT. Print.
Schneider, Karen S. "Mission Impossible." People Magazine 03 June 1996: 65-66. Print.
Susumano, Dale L., and J. Kevin Thompson. Sex Roles. 9-10 ed. Vol. 37. Springer Netherlands, 1997. Print.
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