Health Care Providers

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Determine the key characteristics of the users of the products and/or services of the health care provider you selected.
Some of the main characteristics of Blue Cross and Blue Shield are long-term, short-term commitment; providing support, learning and development in health care organization. The key services that the majority of Blue Cross and Blue Shield customers use are the following: prescription assistance, hospital admission, emergency medical evacuation, medical repatriation, and medical monitoring. These are all key services that show how Blue Cross and Blue Shield provide support for their customers. Blue Cross and Blue Shield health insurance coverage characteristics will vary depending on the type of health care coverage you have. Coverage for the HMO plans is different from the PPO plans. Therefore, some things that are covered in one may not be covered in the next. “Some of the personal characteristics of users are age, gender/sex, race, income and socioeconomic status, education, availability of care, culture and patients beliefs”.(Kotler, Shalowitz, Stevens)
HMO plans usually have lower up-front costs on most premiums, than any other type of premiums. The HMO plans usually have lower deductibles or no deductible at all. A deductible is the amount of money you pay out-of-pocket before your plan will pay on your doctor visits or other medical services. People also have deductibles to pay on their medicines and other services that are provide by health care providers. People that have the HMOs plans also pay low copayments on medical services. Most people have copayments that are due at the time of service. These are set amounts that you pay for the service that the insurance did not pay for. An example of a copayme...

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...orking, and word of mouth are important to insurance companies. With Blue Cross and Blue Shield they send their agents to training where they can learn how to target their customers and they learn where their profitable niche markets are. Not only do Blue Cross and Blue Shield train in what interest their customer; but they train to learn what each policy is all about. This helps the customer trust the insurance company more.
Blue Cross and Blue Shield give its customers good prices on policies and good quality. This is why they are among the top insurance companies that offers their services in different states; but offers the same good quality and great prices.

REFERENCE

https://bcbsal.org/web/
Health Benefits Plan; BlueCross BlueShield of Alabama; revised 2012.
Strategic Marketing for Health Care Organizations: 2008, Kotler, Shalowitz,Stevens

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