Essay on Health Hoax By Fast Food Companies

Essay on Health Hoax By Fast Food Companies

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For decades the Fast-food industry has supplied Americans with tasty, comforting food, quickly and for a low cost. It was not until recently, when the health craze first hit America in the late 1980’s that the corporations developed a new approach to marketing their food products to fit their customer’s wants. Even the most common fast food chains, such as McDonalds and Subway started advertising “healthier” food items on their menus to continue appealing to the general public. While fast food restaurants give the impression of offer healthy food, nutritionist studies show the healthy alternatives are not as nutritious as advertised and can lead to calorie underestimation and overconsumption (cite). In order to maintain significant market share of the industry, fast food companies must entice people of all ages and advertise alternative menu options, even if the nutrition content does not support the messaging. The advertisement of “healthy” fast foods as nutritious often results in calorie under estimation and overeating by the consumer. The reality is Fast Food companies hoax their costumers into purchasing the advertised healthy products, but do not provide enough nutritional information for them to make healthy decisions.

In “The Indictments Against Advertising” by Courtland L. Bovee and William F. Arens, both authors of business and contemporary advertising textbooks, briefly discuss advertising’s effect on the consumer and shows the implications of businesses, in this case the fast-food industry, persuading people to “want what they don’t need” (Bovee 358). The advertising technique of persuasion leads to false impressions of a product, much like the advertisement claims of selling healthy fast food. With fast food ...


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... salty, sugary prepared items, desserts, and soft drinks which all cause weight gain (Nielsen 451). Thus, the study shows that while fast food establishments offer different items that are healthier, the ones being consumed are still the higher-fat higher-calorie products. Critser also touches on portion sizes in his article by describing a person’s psychological need to clean their plate (Critser 290). Although fast-food is not served on plates, this so called “need” can result in over consumption, training the mind and body to stay hungry enough to finish the food in front of them.

While fast-food is a major part of American culture the industry does not have the customer’s health as their main concern. The only way for America to become healthier is to become educated on calorie consumption and stay away from the unhealthy persuasion of fast-food chains.

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