Essay about The Hawaii Red Cross And Its Challenge Of Effective Pr Material

Essay about The Hawaii Red Cross And Its Challenge Of Effective Pr Material

Length: 1148 words (3.3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

I am going to make a comprehensive communication plan that is tailored for the Hawaiian chapter of the American Red Cross and its challenge of effective PR material. The Hawaii Red Cross ' mission is to prevent and relieve people 's suffering in regard to emergencies and disasters (“About us,” n.d.). Material provided for the public should reflect this mission of saving lives and giving hope to those in need. Below I will explain what I anticipate on doing to solve this issue.
The main reason why there is no tailored material for the community of Hawaii is that there is no one in particular assigned to the task of taking photographs and gathering stories. Great public relations opportunities are often missed because photo opportunities were never organized. The outreach is not as effective as it could be. If the volunteers would get proper training in how to take pictures and gather stories, these activities could be implemented in their job descriptions as volunteers. However, the communication department of the Hawaii Red Cross only consist of one person, which would make it hard to conduct frequent courses for them. Therefore, I will make an online tutorial. It will be focused on how to take decent photographs and include the Red Cross ' criteria of what pictures the organization wants. It will entail how to frame a picture in the best possible way, what the photograph should include, how to get approval from the people in the picture to use it for public relation purposes, etc. Even though it is preferred that the photographs are taken with an SLR camera, the tutorial will also be helpful for those who only have their smartphones available. In the situation the Hawaii Red Cross is in now, smartphone pictures are better than n...

... middle of paper ...

... in relation to promotion or fundraising. Red Cross should always be represented in the photograph, so that people that see the picture know that it is the Red Cross that helped or were present in the presented situation. This helps building awareness and the brand og the organization. This can be done by getting the workers with their Red Cross vests in the picture – either handing out help, or with a background of a disaster or destruction. If it is hard to get these pictures “in action” one can ask the Red Cross worker and the victim to pose the situation, but be careful about pushing a victim that is deeply affected by a disaster to pose for the cameras. The people the Red Cross representatives encounter are often victims of disasters and emergencies. One should not start taking pictures of clients without asking them first. (Information gathered form appendix 1).

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Hawaii Is The United States

- While walking down the beach, the white, warm sand mushes between your toes. The sun’s radiant rays beam off your glowing skin. The sound of waves crashing blocks out the external world. There is no other place like the gorgeous tropical islands of Hawaii. The wide range of flowers, cuisine, and wildlife makes it one of the most picturesque places on Earth. It also leads the United States with the highest racial minority rate making it the most diverse state. However, there are numerous hidden dangers of Hawaii, and not all ethnic groups get along causing sharp tensions across the island....   [tags: Hawaii, United States, Hawaiian Islands]

Better Essays
1589 words (4.5 pages)

Marianne Boruch's Year in Hawaii Essay

- Marianne Boruch's Year in Hawaii In her poem, “Year In Hawaii,” Marianne Boruch effectively portrays the feeling of an endless, motionless setting. This lyric poem attempts to transcend time by working with timelessness. The key lines to the poem take place at the very beginning, “The ocean takes so long/to think about.” Immediately the reader is met with mixed sensations of timelessness as well as restlessness. There’s a dreamy, sluggish feel to her wording. Using the ocean is perfect for evoking this, as looking out at the water, “Distance stops; one sees the endless line/of something.” So much empty space rolling out and out until it meets the sky....   [tags: Marianne Boruch Year Hawaii Essays]

Free Essays
1021 words (2.9 pages)

Spider Silk is the Material of the Future Essay

- Spider Silk - the Material of the Future Abstract: Spider silk is well known for its strength yet elastic nature, and for this reason scientists and engineers from a wide variety of fields have begun researching its structure and the possibility and methods of synthesizing spider silk for industrial use. However, extraction of silk from spiders is not cost effective, so most research is focused on synthesis of spider silk either chemically or using DNA recombinant technology. Although research is still at an early stage and ongoing, it is only a matter of time before spider silk can be successfully synthesized for industrial use....   [tags: Material Silk]

Better Essays
1775 words (5.1 pages)

Analysis of The Last King of Hawaii Essay

- David Kalakaua, also known as the Merrie (or merry) Monarch, was the last king of Hawaii. He was elected as king, and during his reign, he tried to reclaim Hawaii from foreign control, along with travelling the world, raising awareness and knowledge of Hawaii, before dying in 1891. Before Kalakaua, the king was King Kamehameha V. He died on December 12, 1872, and left no successor. The Hawaiian Kingdom’s constitution declared that, in this case, the legislature would appoint a new one. In this vote, the two main candidates were Kalakaua and a man named William Lunalilo....   [tags: david kalakaua, hawaii, merrie moncarch]

Better Essays
584 words (1.7 pages)

Essay on Hawaii Is The United States

- Hawaii is the United States most recent and 50TH state. Hawaii joined the United States in 1959 and is located in the Pacific Ocean 2,100 miles southwest of the mainland United States. Hawaii is the only state in the United States that’s composed of islands and it is the only state not located on the continent of North America Hawaii is an island chain of eight major islands, several atolls, numerous smaller islets, and undersea seamounts in the North Pacific Ocean that extends 1,523 miles long....   [tags: Hawaii, United States, Pacific Ocean]

Better Essays
1045 words (3 pages)

Should I move to Hawaii? Essay examples

- President Barack Obama won the election by a land slide, but this past Illinois senator was born and raised in Honolulu Hawaii, one of the best places in the world (Wikipedia, Honolulu). Hawaii is one of the best places and is going to be one of the best locations to move to. I really should move to Hawaii over staying here in Illinois. One of the Islands I would choose to move to is Oahu, whose nickname is “the gathering place” (City). I also would specifically prefer to live in Honolulu; I been there before and absolutely loved being there....   [tags: Barack Obama, United States, Hawaii]

Better Essays
1798 words (5.1 pages)

Hawaii Is The Best Destination Essay

- The world around us is amazingly beautiful, but if one ever wanted to experience the most beautiful part they would have to take a trip to Hawaii. Hawaii has the most relaxing climate, in perfect temperatures year round. Hawaii is the most beautiful island with must see attractions, and has flora and fauna that cannot be experienced anywhere else in the world. It is a family friendly location and one of the safest states in the United States. The culture is amazing and the people on the island are friendly and welcoming....   [tags: Hawaii, United States, Hawaiian Islands, Volcano]

Better Essays
1416 words (4 pages)

The Hawaii State Public School System Essay

- Being a product of the Hawaii State public school system, I was considered a high-level student per the standards and curriculum, graduating in the top five percent of my class. However, I entered Professor Garland’s honors composition course with a false sense of knowledge. I believed the essays that I wrote in high school where at a college level, but after submitting one rough draft in Professor Garland’s class, I began to realize my shortcomings as a writer. After spending the last four months in honors composition, I can confidently say to my peers, my professor, and most importantly myself that I have grown as writer, researcher, and editor....   [tags: Writing, Essay, Hawaii, Homelessness]

Better Essays
1339 words (3.8 pages)

The Colonization of Hawaii and Tourism Essay

- The Colonization of Hawaii and Tourism Since 1840 the Hawaiian Islands have been an escape to a tropical paradise for millions of tourists. People all over the world encounter alluring, romanticized pictures of Hawai'i's lush, tropical vegetation, exotic animals, beautiful beaches, crystal clear water, and fantastical women. This is the Hawai'i tourists know. This is the Hawai’i they visit. However, this Hawai'i is a state of mind, a corporate-produced image existing on the surface. More precisely, it is an aftermath of relentless colonization of the islands' native inhabitants by the United States....   [tags: Hawaii Tourism History Essays Politics]

Better Essays
4432 words (12.7 pages)

Gay Marriage and Hawaii Sovereignty Essay

- "Lesbian/gay work sits on a lily pad. The lily pad is the foundation, the Kanaka Maoli struggle: the beautiful pink flower is the lesbian/gay work." —Ku’umeaaloha Gomes (1) “It’s a big industry, the exotification of Hawaii and its people, making it into every white man’s paradise. It’s nice now that we have ownership of our own stories.” —Lois-Ann Yamanaka (2) Hawaii is arrival. To arrive in Hawaii is to follow all of history, one group at a time. To the Kanaka Maoli, the people who first traveled in ancient times across the ocean in canoes and small boats from Polynesia, Hawaii was the promised land....   [tags: Politics Political Gays Hawaii Essays]

Free Essays
4376 words (12.5 pages)