Case Study Silvio Napoli At Schindler India

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The Harvard Business School case study Silvio Napoli at Schindler India summarizes the various problems and issues facing Schindler India regarding its entrance into the new foreign market, India. Schindler Holdings Ltd. is a Swiss-based manufacturer of escalators and elevators which is looking for potentially entering into the Indian elevator market. Main executive committee members predicted that the Indian industry showed great promise in terms of future growth potential. The company’s objective was to manufacture standardized elevators at a cost lower than current customized elevator market. Silvio Napoli, who is vice president of Schindler in Asia, was chosen to lead the new entry into India. To successfully enter and penetrate the Indian market, Silvio and company needed to consider a variety of factors like but not limited to: mode of entry and type of strategy to implement, organizational structure, outsourcing and logistics approaches, marketing, and domestic and global hiring procedures. …show more content…

The subsequent major issues will be discussed in this analysis; (1) Silvio Napoli’s fit as the general manager of Schindler India operation by assessing his strengths and weaknesses and (2) the overall evaluation of Silvio’s performance during his eight months as general manager of Schindler India, including the way he set up his team and the critical decisions made during the eight months. Finally, (3) what advice should Silvio receive in regards to the glass-walled elevators

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