“Harnessing the Power of the Oh-So Social Web” Essay

“Harnessing the Power of the Oh-So Social Web” Essay

Length: 1436 words (4.1 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

The "groundswell", which is the term now being used for online social technologies, such as blogs, social networking sites like MySpace, and user-generated sites like YouTube and numerous other online communities now common on the Web, is making a dramatic impact on the way many organizations are conducting their marketing strategies. These online social networking sites have enabled the power to shift from the companies to the customer, this shift in power is being termed "customercentric". Companies can no longer rely on their perceptions of what customers want or the way they want the customer to perceive their organization, or products and services. The customers are now banning with one another through the many social networking sites now available online, and are often announcing their bad experiences with a product or service they received from a particular company. This is causing many organizations to scramble and forcing them to come up with new ways to handle these problems before things get out of hand. Many managers are uncomfortable with this new change and have a great deal of fear about the loss of control they are experiencing, while other managers and companies have embraced the "groundswell" and are implementing new and innovative ways to take advantage of online social networking as a way to endorse and market their products and services at a very low cost, while gaining high exposure. They are also forming strategic framework for developing and implementing the appropriate social applications for their organizations' needs. The social applications some companies are implementing to reach a variety of business objectives within different departments include:
1. Research and Developm...

... middle of paper ...

...undswell consumer applications are very effective and are becoming a must have for companies to grow to maximum potential. The social applications generate more accurate research insights, extend the reach of marketing, boost sales efforts and lower support costs. The potential benefits of customer relationships that social applications can provide are too persuasive for companies to deny. Although the groundswell can have its share of risks, engaging with the groundswell is the best way to promote a "customercentric" philosophy within a company. It creates a more direct, two-way contact relationship between a company and the consumers. It also provides managers with direct evidence of how customers think and feel. With the balance of power shifting from company to customer, it is becoming contagious for companies to engage in groundswell consumer applications.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about Can your Company Hijack your Social Media Accounts?

- Can your company hijack your social media accounts. Social media has dramatically altered the face of business and has rapidly been adopted as a way for organizations to build relationships with clients. These relationships are achieved by building brand awareness, as well as by increasing effective and efficient communication (Smith, 2013). Like all relationships, the connections built by using social media channels must include a certain level of trust and ethics, or these outlets are not deemed as genuine and valuable....   [tags: trust and ethics,abuse, trust]

Powerful Essays
1716 words (4.9 pages)

Wind Power - Harnessing the Power of Nature Essay

-  Abstract:  Wind power is an up and coming form of energy production in the United States and on the world stage.  Wind energy production is the process of harnessing the power of the natural world for the benefit of humans.  It has developed from incipient stages in tenth century Persia to highly sophisticated systems which take advantage of modern knowledge of physics and environmental science to maximize energy potential.  Many challenges to its success exist, including public apathy, governmental disinterest, and environmental hazards, but on the whole it is among the cleanest and most promising means of producing electricity.  Without understanding wind power, one cannot hope t...   [tags: Exploratory Essays Research Papers]

Powerful Essays
3465 words (9.9 pages)

Social Media, Or Web 2.0 Essay

- Social media, or web 2.0 began as an Internet based computer application or user-generated application that facilitates the use of social networks by connecting personal or business profiles with those of other individuals or companies. Social media allows people and businesses to share and exchange information, offer ideas, and promote products in virtual communities and networks. Today, social media consists of many social media platforms all serving similar but slightly different purposes. While some social media platforms are more popular than others, they all serve a purpose and cater to various demographics of people with different interests (Hein 2014, Nicol 2012 & Paus 2013)....   [tags: Social media, Social network service, Facebook]

Powerful Essays
1365 words (3.9 pages)

Social Media And Web Sharing Essay

- Social media and other online tools have connected people all over the world and allowed them to share, create, and spend time with others in more ways than ever before, regardless of distance. Social media and other similar online sharing tools were created so that people could have conversations, share pictures, videos, music, join communities, connect with friends and family, and form new relationships. Everything from sending messages to online games and chat rooms have been able to connect family members and friends from the comfort of each’s own living rooms, even if they are on separate ends of the globe....   [tags: Social network service, Facebook]

Powerful Essays
1432 words (4.1 pages)

The Internet And World Wide Web Essay

- While technology continues to grow, communities across the world use devices differently based on the abilities they want them to perform. Some communities prefer the simple information based web services inputted by humans, while some are for the advancement to the point that computers can generate new information on the web. This change from the concept of Web 1.0 to Web 3.0 can affect the way different parts society function through daily activities. As technology allows us to access the web anywhere in the world due to the different devices society possess, the idea of accessing the internet and the world-wide web continue to be interchangeable....   [tags: World Wide Web, Web 2.0, Internet]

Powerful Essays
2100 words (6 pages)

Data Mining and the Social Web Essay

- Data Mining is a powerful tool that is designed to gather large sets of data at incredible speed and analyze them. Most companies use this tool to better understand their customer’s habits as well as their interests. Advertisers love this tool because it allows unprecedented amount of access to information. Most people are unaware that their data is being mined, bundled, and sold by a company to third party advertisers in order to make targeted ads more effective. This is a problematic practice because users are unaware that in most social media sites such as Facebook, this tool is used (Jessica Reyman “User Data on the Social Web: Authorship, Agency, and Appropriation”)....   [tags: Data Mining Essays]

Powerful Essays
1512 words (4.3 pages)

Native Americans vs. European Colonists Essay

- The European colonists and the Native Americans of North America had very different views on nearly everything they encountered in their lives. Living in vastly different cultures lead both groups to have two extremely different outlooks on four main topics; religious beliefs, the environment, social relations, and slavery, differences which the colonists used to their advantage when conquering the peoples of the New World. The colonists, by saying that the Native Americans were primitive and savage because of their differing and seemingly illogical attitudes, were able to do things that they could never have done to people they believed to be equals....   [tags: religious beliefs, environment, social relations]

Powerful Essays
2160 words (6.2 pages)

Fusion: Harnessing the Power of the Sun Essay

- History It has been a well-accepted fact that the sun is a source of great power since the early part of this century. In 1929, scientists first theorized that the energy production in stars was created by fusion: nuclear reactions involving light elements reacting to form heavier elements. By the late thirties, H. Bethe had analyzed most of our sun's nuclear fusion cycle. Fusion in our sun is caused when deuterium and tritium, both Hydrogen isotopes, react (in the presence of large amounts of heat) to form Helium, energy, and an extra neutron....   [tags: physics fusion]

Powerful Essays
847 words (2.4 pages)

Essay about Harnessing the Energy of the Oceans

- Jamie Lee Wise’s essay examines the varying sources of electrical energy that we can draw from the oceans. In her well-organized and researched essay, Wise carefully explains the sources and then discusses both the benefits and drawbacks of each source. In the end, Wise’s paper argues that "public awareness and education concerning the benefits of renewable energy sources need to be increased," and that the oceans can be a valuable resourece "only if we take steps to preserve this natural wonder and use it responsibly." Harnessing the Energy of the Oceans Introduction The oceans cover nearly three-quarters of our planet and contain a vast reserve of resources, yet we are only beginning t...   [tags: Technology Engineering Papers]

Free Essays
2694 words (7.7 pages)

Harnessing Wind Energy Essay

- Living in Rural Alaska is very expensive because of it's isolated location. It would be even more expensive if energy, mail service, and other services were not subsidized by the state of Alaska. In the late seventies and early eighties, the state of Alaska looked for ways to cut the high cost of subsidizing diesel fuel for generating electrical power to rural Alaska. It was during this time that wind energy was taken into consideration as a source of electrical power. The earliest known uses of wind power date back to 3000 BC, when people used wind to sail ships....   [tags: physics power energy green environment clean]

Free Essays
530 words (1.5 pages)