Essay on Happy Hat, A U.s. National Chain Of Frozen Yogurt

Essay on Happy Hat, A U.s. National Chain Of Frozen Yogurt

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Happy Hat, a U.S. national chain of frozen yogurt stores with about 500 stores in 40 states is asking for assistance with its business processes. The average number of visitors per store has held constant over the past several years, but revenues per store are down by an average of 10%, and many stores are no longer profitable. The client suspects that a large amount of inventory is being thrown away unused at the end of each day. At the same time, customer polling suggests that the yogurt flavor customers want is often not available, even when the flavor is posted on the menu. People also complain about stores being closed when they visit. Now, the chain is facing increased competition from frozen yogurt sold in 24-hour grocery stores. Happy Hat has asked your team to recommend business process changes that can help them increase revenues and restore profitability.
Happy Hat currently has the following data available:
1. 4 years of cash register data for every store that has, for each transaction, the date and time of the purchase, the specific items purchased, and the sales price of each item purchased.
2. 4 years of delivery data that lists how much of each kind of yogurt mix, flavoring, and topping was delivered to each store each week.
3. Typical public company accounting data, including annual revenues, annual cost of goods sold, in-store inventory on hand at the end of the year.
4. No other company data is available.
As a business analyst at Egger Consulting, you will need to identify one business metric that could be extracted from the available data in the Happy Hat case study in order to suggest a business process change that could be related to improving Happy Hat’s revenue or store profitability.
Remember, an effective...


... middle of paper ...


... need to implement a customer rewards cards that is tied to email or preferable text messages (if customer agrees). The rewards card would track purchases at customer level and provide discounts or free items for frequent purchasers. The rewards card can also be used to provide discounts during certain slow days or can be used to outreach to customers that have not visited the store in a while.
Marketing effort should include optimization of web site and mobile apps. The sites should be optimized so that they are relevance and landing page experience properly reflects store’s daily offering, ingredients, and philosophy. The sites should also be optimized to reduce latency and improve page load time. Key measures of success are increase in sales volume of repeat customers, increase in overall sales, and increase in sales during off-peak periods (promotional offering).

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