Happy Hat currently has the following data available:
1. 4 years of cash register data for every store that has, for each transaction, the date and time of the purchase, the specific items purchased, and the sales price of each item purchased.
2. 4 years of delivery data that lists how much of each kind of yogurt mix, flavoring, and topping was delivered to each store each week.
3. Typical public company accounting data, including annual revenues, annual cost of goods sold, in-store inventory on hand at the end of the year.
4. No other company data is available.
As a business analyst at Egger Consulting, you will need to identify one business metric that could be extracted from the available data in the Happy Hat case study in order to suggest a business process change that could be related to improving Happy Hat’s revenue or store profitability.
Remember, an effective...
... middle of paper ...
... need to implement a customer rewards cards that is tied to email or preferable text messages (if customer agrees). The rewards card would track purchases at customer level and provide discounts or free items for frequent purchasers. The rewards card can also be used to provide discounts during certain slow days or can be used to outreach to customers that have not visited the store in a while.
Marketing effort should include optimization of web site and mobile apps. The sites should be optimized so that they are relevance and landing page experience properly reflects store’s daily offering, ingredients, and philosophy. The sites should also be optimized to reduce latency and improve page load time. Key measures of success are increase in sales volume of repeat customers, increase in overall sales, and increase in sales during off-peak periods (promotional offering).
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