Mouret runs his store in a way to lure women in with the art of seduction. He showcases his products with the usage of female stereotypes. “But the last window, above all, held their attention. A display of silks, satins and velvets, of deepest black, and as white as curds and whey... “(p. 5) At the Ladies’ Paradise, more expensive types of fabrics are sold to create items of higher quality which women are generally attracted to. Commodification is the major idea of this department store. The customers treat it in terms of its exchange value, use value, and sign value. The environment is also a huge factor of what lures the women into the store. He is capable of triggering something in the women’s minds to get them to want something th...
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...” to stay alive. However, this may not be as bad as readers are making it out to be because Mouret does not have bad intentions. He thrives off the feeling he gets from exploiting women; he does not intentionally hurt women. This is proven in the novel because he is able to feel deep feelings for a woman and he does show sensitivity—he literally begs and pleads for love. On the back of the novel, a comment was written, “Mouret 's sole passion was the conquest of Woman. He wanted her to be queen in his shop; he had built this temple for her in order to hold her at his mercy.” The fact that he wants every woman that walks into the store to feel like a “queen” makes him not seem like such a terrible character anymore—perhaps he even thrives off the women’s happiness. The “conquest of Woman” should not exist, but happiness among women should, and that is what they get.
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