Groups And Conformity By Michael R. Solomon Essay

Groups And Conformity By Michael R. Solomon Essay

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In the story “Groups and Conformity" by Michael R. Solomon, it talks about how people in groups are more influential than an individual person would be. In the opening it talks about a guy whose name is Zachary. Zachary is a business man during the week and on weekends you can find him riding his motorcycle or with his group of motorcycle friends. You see Zachary is a part of the many individuals who are in a reference group. A reference group is based on an individual or groups; evaluations, aspirations, and or behaviors. Reference groups are important because of two reasons. Reason one is because of the recent research on the smoking cessation: And the powerful impact it has on reference groups. According to the author, Michael Solomon, smokers seem to quit smoking in groups faster than on their own. The reason for that is because when one person quits it helps motivate others in the group to quit also. The second reason is that not all reference groups are the same. One of the examples that Michael Solomon (author) gives us is that when we go to buy different products others migh...

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Groups And Conformity By Michael R. Solomon Essay

- In the story " Groups and Conformity" by Michael R. Solomon, it talks about how people in groups are more influential then a individual person would be. In the opening it talkes about a guy whos name is Zachary. Zachary is a business man during the week and on weekends you can find him riding his motorcycle or with his group of motorcycle friends. You see Zachary is a part of the many individual 's who are in a reference group. A reference group is based on a individual or groups; evaluations, aspirations, and or behaviors....   [tags: Psychology, Sociology, Person]

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