Greenwashing: Misleading Claims of Environmental Benefits Essay

Greenwashing: Misleading Claims of Environmental Benefits Essay

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Companies are becoming more competitive and consumers are concerned on the environmental problems. The organisations are attracting consumers with promotions of Green technology and services and companies claiming it to be green. In the last several years, there are companies issuing Green claims and accused of Greenwashing. The green products and Greenwash products are labeled to be eco-friendly while they are not and overstatement of high ratings of environmental claims. This also causes confusion and difficult to determine genuine eco-friendly products from a Greenwashing product. Many labels such as organic, earth-friendly or biodegradable are tools of marketing to attract consumers. Many consumers ask, “ Are they genuine green product and how much does it impact to the environment?”

Greenwashing is defined as misleading claims of environmental benefits of a service, technology, product, or company practices in regards to environmental practices in the company. In other words misleading information by organisations, which abuses the environment and covered up to be a positive eco-friendly product. In a Oxford English Dictionary, they define greenwashing the early 1990s as” ‘the creation or propagation of an unfounded or misleading environmentalist image’.” (Michael Adams, Marina Nehme, Pg. 420 Green Marketing to Greenwashing) It is a marketing technique. It is also described as a firm behaviour as giving poor environmental performance and good environmental communication performance, known as Brown Firms.
Greenwashing can be committed in seven ways or “the seven sins” by Terrachoice which is an environmental service provider and they are: The sin of trade off, Sin of no proof, Sin of Vagueness, Sin of Irrelevance, Sin of l...


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...le of Ecological Marketing Misleading Practices", Comparative Economic Research, vol. 12, no. 1-2, pp. 49.

Delmas, Magali A.; Burbano, Vanessa Cuerel, California Management Review . Fall2011, Vol. 54 Issue 1, p64-87. 24p. 2 Diagrams, 1 Chart. . ISSN 0008-1256, DOI: 10.1525/cmr.2011.54.1.64.

William S. Laufer, Journal of Business Ethics March 2003, Volume 43, Issue 3, pp 253-261 Social Accountability and Corporate Greenwashing, DOI 10.1023/A:1022962719299

Dahl R, Environmental Health Perspectives [Environ Health Perspect] 2010 Jun; Vol. 118 (6), pp. A246-52. Green washing: Do you know what you're buying?, DOI: 10.1289/ehp.118-a246

Tebbey, Nicholas, Keeping Good Companies (14447614). Oct2011, Vol. 63 Issue 9, p554-557. 4p. Greenwashing and other environmental scams. ISSN: 1444-7614

Coover, Leslie Charles. "Greenwashing global warming." (2008). July 10, 2008 p1-18

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