Greenwashing is defined as misleading claims of environmental benefits of a service, technology, product, or company practices in regards to environmental practices in the company. In other words misleading information by organisations, which abuses the environment and covered up to be a positive eco-friendly product. In a Oxford English Dictionary, they define greenwashing the early 1990s as” ‘the creation or propagation of an unfounded or misleading environmentalist image’.” (Michael Adams, Marina Nehme, Pg. 420 Green Marketing to Greenwashing) It is a marketing technique. It is also described as a firm behaviour as giving poor environmental performance and good environmental communication performance, known as Brown Firms.
Greenwashing can be committed in seven ways or “the seven sins” by Terrachoice which is an environmental service provider and they are: The sin of trade off, Sin of no proof, Sin of Vagueness, Sin of Irrelevance, Sin of l...
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William S. Laufer, Journal of Business Ethics March 2003, Volume 43, Issue 3, pp 253-261 Social Accountability and Corporate Greenwashing, DOI 10.1023/A:1022962719299
Dahl R, Environmental Health Perspectives [Environ Health Perspect] 2010 Jun; Vol. 118 (6), pp. A246-52. Green washing: Do you know what you're buying?, DOI: 10.1289/ehp.118-a246
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