Greenlight Apparel is an athletic gear company with a mission which is proving to provide simple and challenging lifestyle. The motto, “Wear it for Good” , says it all about how their company is unique. Greenlight Apparel also produces in a sustainable and decent way while donating their profits to the educational programs to lower down the poverty margin line in the world. Greenlight’s behavior as an apparel company has helped in providing and financing opportunities to women and children’s over the world and communities. The CEO of the company Sonny Aulakh states, “an area greatly affected by both the environmental and child labor issues. As he notes, “The people there see right through it. It’s a part of their culture.” Being an Indian and coming from the part where poverty is high on the margin line says it all about the culture and how the environment has changed the lives of children and the labor work. Greenlight Apparel is doing their best to change the world and save the environment as well as young children from ruining their life. While on the other hand, Lululemon is also an athletic company with a mission of providing “healthy and positive living.” Lululemon’s motto is simple and unique, “the lululemon manifesto” which is about their 31 ideas and philosophies for healthy and positive living. Lululemon apparel design clothes for those who are fond of yoga and yoga activities ...
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- Introduction Since 1998, Lululemon has transformed the way people dress to workout. Through innovative products and technical athletic fabrics, a brand was created to provide clothing for workouts such as yoga, running and cycling. Lululemon opened its first store in Vancouver in 2000 with the plan to have the store be a community hub for people to learn and discuss their physical fitness and overall health goals. As Lululemon was more than a store to provide products for consumers, their goal was to influence every person who walked into the store.... [tags: Lululemon Athletica Case Study]
2725 words (7.8 pages)
- In an audit conducted with the global athletic apparel brand, Lululemon, it was found that multiple public relations theories could be applied to its communications with both internal and external publics. Two prominent theories found through analysis of the crises dealt with by the company were the agenda setting theory and the semiotics theory. As Lululemon has faced crisis in the media on multiple occasions, these theories suggest which public relations techniques worked, and alternatively which didn’t.... [tags: Public relations, Communication, Semiotics]
1100 words (3.1 pages)
- History and Overview Lululemon Athletica is a yoga retail store; it is a textile apparel clothing company founded in 1998. Lululemon is located in the United States as well as Vancouver, British Columbia, Canada. Lululemon very first store opened in November of 2000, in Vancouver BC, a place called Kitsilano. Originally, Lululemon idea behind the store was for it to be a community where individual would be able to learn and talk about healthy leaving through and yoga and their diet. However, it was impossible to help every customer that way since the store was very busy.... [tags: Textile Apparel Clothing Company, Minimum Wage]
1362 words (3.9 pages)
- Executive summary This report is aiming to analyse the special market offer “women’s yoga clothing” of Lululemon, what’s special about this product is that it is accounting for most of Lululemon Athletica’s sales. Women’s and Girls’ Wear Manufacturing Industry is expected to gain about $589.6 million in 2013-14, a little drop by 3.9%. The major participators in this industry are: • Nike, Inc. • Reebok • Adidas AG Lululemon is a public company that founded in Vancouver in 1998, which now becomes a top athletic apparel company in the world, especially for women’s yoga clothing.... [tags: athletic, apparel, industry]
532 words (1.5 pages)
- Lululemon Athletic Inc. (Lululemon) is a retail company that specializes in athletic yoga-inspired apparel for active men and woman. This company is headquartered in Canada and was founded in 1998 by Dennis Wilson. Wilson’s passion was technical athletics which resulted in him opening a studio to design yoga clothing in 2000 in Vancouver. To help pay his rent, Wilson held yoga classes at night when the design studio wasn’t being utilized. By 2011, Lululemon’s yoga apparel was being sold in over 130 stores located throughout Canada, United States and Australia.... [tags: Marketing, Brand management, Economics]
990 words (2.8 pages)
- Time to Play An American Apparel ad is laid out with half of the page showing a colorful image of a man and a woman, but is only shown from the waist down. The woman is atop of the man, with her hands on the man’s stomach. She is only wearing underwear, and the male is appearing to be wearing boxer shorts. The bottom half of the page is white. In big bold text in the upper right hand corner of the second half, it says ‘Playtime’. In the lower right hand corner, it lists all the locations of the American Apparel stores.... [tags: Clothing, Gender, American Apparel, Feeling]
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- After twenty years in the skate, surf and snowboard business, Chip Wilson took the first commercial Yoga lesson offered in Vancouver and found the outcome exhilarating. Lululemon Athletica Inc was founded in 1998 by Chip Wilson. The company is located in Vancouver Canada and specializes in athletics clothes and Yoga. Wilson started the company with the idea that the products provided by the company would help in improving the degree of health within the community. The company has over one-hundred locations globally.... [tags: Strategic management, SWOT analysis, Brand]
1841 words (5.3 pages)
- Product: Lululemon product strategies are relevant according to their target market. However, the company should increase their brand awareness and differentiate their products from strong competitors such as Nike and Adidas. In areas of customer service, currently the firm offers in store health and diet advice through their employees to consumers. But, if the firm can offer these advices from health experts it will improve their customer service satisfaction because most consumers may think that the employees do not have formal education to give dietary tips or health recommendations.... [tags: promotion, product, prices]
619 words (1.8 pages)
- Overview of the Korean Apparel Industry SUMMARY Korea's apparel industry has shown steady growth over the past few years with the rapid embrace by its consumers of foreign fashions, an increasingly wider variety of apparel in the marketplace and evolving industry marketing channels. The emergence of new distribution networks for apparel has occurred in tandem with changing consumer tastes and purchasing patterns, most notably through E-commerce, TV home shopping, fashion outlets, and discount stores, which for the most part, weren't in existence before the 1997-98 economic crisis.... [tags: Industry apparel Analysis]
1545 words (4.4 pages)
- Lululemon Athletica, Inc. (Lululemon) is renowned for its technical, high-quality yoga-inspired apparel for women. However, the company is growing beyond this niche market and is therefore altering its competitive strategy. Lululemon utilizes a broad differentiation strategy because its target market is broad and its product line is varied, it stresses product innovation, and its community-based marketing and retail experience sustain its differentiation from competitors. Lululemon’s competitive strategy is broad differentiation due to the company expanding its target market and product line.... [tags: Brand, Marketing, Retailing, Shopping mall]
812 words (2.3 pages)