As world population increase, the need to manage resources becomes crucial for continuation of life. Although the earth’s carrying capacity is unknown, it is anticipated that non-renewable resources will soon be far-gone and renewable resources will ultimately be used up. Certain lifestyle adjustments could stave off the ominous peril. Not only that, companies that incorporate green strategies can also benefit from adopting green business model. In recent years, the number of Green Wave Riding corporations has been ever increasing. More and more companies realize that the environment has a critical role in providing natural capital, thus mismanaging it can lead to lost of value and brand reputation damage. Industries of today have changed their operations into more sustainable ways. Daniel C. Esty Andrew Winston brought up this issue in their book “Green to Gold” by interviewing business leaders around the world combined with their own experience in the industry. With concrete examples of large corporations like Johnson & J...
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...ely an option, but a necessity to achieve competitive advantage over time.
Highlighting top corporations having profitably integrated environmental thinking into business practice, Green to Gold is to be on every businessman reading list. With emphasis on key points, examples, problems and the solutions, Green to Gold applies for everyone seeking to find an exclusive niche in the marketplace. It is a serious read that serves as a guideline principles and methods to transform short-term ecological benefits into continuing intangible gains for the company. The use of this book is highly recommended in institutions like universities, business, and hospitality course.
Esty, D. C., & Winston, A. S. (2009). Green to gold: How smart companies use environmental strategy to innovate, create value, and build competitive advantage. Hoboken, N.J: Wiley.
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