The “ Green Police” an add, that for nearly a minute keeps the audience wondering what exactly they are trying to sell, until the end of the commercial when a driver effortlessly speeds through traffic caused by an environmental check. He is driving the Audi A3 TDI, a sedan, which runs on clean diesel and can get up to 42 miles per gallon on the highway. The ad tries to raise awareness to the environmental degradation caused by many generations. Many ‘eco crimes’ are shown throughout the commercial, such as a man choosing a plastic bag instead of a paper bag. In another case, the police raids someone’s house for throwing a battery in the garbage, and the police handcuffed anther man for installing incandescent light bulb, instead of a compact fluorescent one. However, behind the green message, in subtle way the commercial manages to the scorn the environmentalist. The green police seem to be everywhere and anywhere, but in addition to protecting the environment everyone seem to be either annoyed or terrified of them, except the man driving the Audi. With a mocking attitude, Audi tries to capitalize on the viewer’s guilt of hurting the environment, while giving the impression that their eco-friendly car can help you breeze through your daily hurdles.
Audi shows the audience what an environmental dictatorship might look like. By placing spotlight on the green police, Audi makes it seem as though only they can save the planet. In their version of the future, it seems that the Green Police has jurisdiction over the city police. Towards the end of the commercial, a Green officer asks a police man to step put out of the car for drinking coffee out of a styrofoam cup. Just like in TV shows the FBI is often portrayed as being superio...
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What makes a T.V. commercial memorable? Is it the product you remember or just the commercial itself? Many times it could be both, depending on the person that’s watching the commercial. Sitting down to watch the television is more than just enjoying your favorite TV show; it’s about seeing the different types of commercial that comes with it. Commercials will play a huge role in today’s society.
Audi’s car commercial, “Green Police,” premiered during Super Bowl XLIV in 2010. The chaos begins in the opening ten seconds of the commercial. A man is at the register purchasing groceries. Before bagging his items, the cashier asks the man what type of grocery bag he wanted by asking, “Paper or plastic?” The customer responds by saying, “Plastic!” As soon as the man responds to the cashier question, he is immediately arrested by the “green police.” While arresting the man, the policeman says, “You picked the wrong day to mess with the ecosystem pla...
"Volkswagen Beetle 2011 Super Bowl XLV Television Commercial." Online video clip. YouTube. YouTube, 4 Feb. 2011. Web. 31 9 Mar. 2014.
For example, their 2012 commercial highlights human error by using humorous situations. The examples alternate between cars getting
Green washing: The disinformation disseminated by an organization so as to present an environmentally responsible public image. In order for big companies to stay on top of the market today, they are forced to think of advertising strategies to help their public image and advertise their product. Over the years the system has become very complex and also very questionable. Companies are willing to lie, change their logo, and sometimes even their company name just to keep their name and image clean in front of the public just to make sure that they are making their money. Green washing helps this by advertising to the public that they are environmentally supportive and responsible. Most people that are into buying “green products” do not even realize that the company they are buying from is green washing in some sort of way just so that they can attract attention to the public. Green washing companies may advertise that they are “eco-friendly”, but when it comes down to it, the facts hidden behind the curtains beg to differ. Just like in the green washing video we watched in class, the companies may look great compared to the worst companies, but that does not mean what they are doing is still productive for our environmental movement. One company that has been notorious for their green washing efforts for the past couple of decades is the Oil/energy company: British Petroleum a.k.a. Beyond Petroleum. They are one of the world’s largest leading oil companies who has also becoming a large energy supplying company with presence in petrochemicals, gas, and solar divisions. Over the past twenty years BP has been the cause of several deadly disasters in the oil business in the U.S. and around the world. Despite their green washing effor...
To meet these goals the Detroit Project has produced and aired two tv spots that suggest that operating an SUV provides funds to terrorist groups. The ads are patterned after ads put out by the Bush administration that imply that funding illegal drug-dealing provides money that ends up in the hands of terrorists. The script of the first Detroit Project ad reads:
When the U.S prepares for the Super Bowl, Americans become excited for two things, football and commercials. This February, the NFL had its 48th annual Super Bowl in conjunction with the highly anticipated commercials. There was one commercial released by a world famous soda producer, Coca Cola, which has created much controversy. Coca Cola took a unique take on the classic “America the Beautiful” song that has caused quite an uproar regarding prejudice, discrimination, and ethnicity in America.
...ct that 30 seconds later this powerful, beautiful car overcomes all evils by outrunning everyone in chase, lends a certain feeling of power to the viewer, makes us wish that we too, could do that. Unlike the Budweiser commercial, this video text does not sell the idea of America working, or the system working, instead it sells a dream, a fantasy. America may not work, in fact you may be out in the middle of the desert being chased down, but as long as you have this faithful 300ZX, you will be in control of your life.
While giving his acceptance speech at the GQ awards, Russell Brand correctly connected the sponsor of the GQ awards, Hugo Boss, to the Nazis. Hugo Boss did in fact design the Nazi uniforms that were worn while Nazi Germany attempted to destroy entire races of people. The public was only able to see the awards from the camera’s point of view and watch Brand’s speech; they didn’t see anything behind the scenes. In defense of what occurred, he comments on the complete event, from the time he stepped out of his vehicle to the ...
In the Fall of 2015, Volkswagen was accused and found guilty of cheating on emissions tests that were put in place by the United States government in order to regulate the amount of harmful gases released when driving vehicles. In the aftermath of the scandal, their CEO Martin Winterkorn was replaced by Matthias Muller who found himself in need of drastically changing the corporate culture in order for VW to once again be a reputable automobile manufacturer. In order to understand why the scandal occurred in the first place an analysis of the historical culture that had dominated the company until recently. Volkswagen was established by the Nazi’s with help from Ferdinand Porsche and the majority of the company continues to be held by his descendants. Nazi Germany is infamously known to have been extremely authoritarian with orders being strictly followed coupled with a unparalleled sense of self-righteousness. This culture inevitably influenced how VW operated and led to it’s CEOs demanding perfection, setting
Many people fail to notice that today’s advertisements are often deceitful and do whatever it takes to make us believe we need to buy the product being advertised. Based on this statement, one may wonder how advertisements can make us buy into their lies and what the effects of advertisements lying to people may have on society as a whole. In order to understand this concept and its implications, it is useful to analyze an example of an advertisement that tries to convince people to endorse in a brand by withholding the truth and committing fallacies in the process of doing so. The advertisement that will be discussed is part of a Chevron ad campaign titled “We Agree” that has come out in order to promote the company’s positive external affairs with third world countries and its participation in the green technology and energy movement. The print ad titled “Community” will be the advertisement in focus for this essay. This particular ad portrays Chevron in a philanthropic light while neglecting to address the anti-philanthropic scandals that Chevron has been a part of. By portraying Chevron in such a positive way, this ad presumably accomplishes the feat of making people believe lies. If people are convinced by this ad and feel that it is truthful, then they are being lied to and are failing to see the truth behind the ad—the very reason why Chevron would put on such an ad campaign—to cover up for lies. These people have been misled by advertisement. While seeking to support “good” companies so as to be perceived as good people these people have become victims to Chevron’s ploy to convince the public that their company only benefits the community. However, because this is untrue, such a lie could in turn lead to negative consequ...
The Super Bowl is a game that has been and will continue to be watched and celebrated by almost every American. Friends and families gather to enjoy typical tailgating snacks, while watching the national football leagues. However, the game is not the only aspect of the Super Bowl that grabs society’s attention. Super Bowl commercials draw viewers in by using tactics that are never seen in an average commercial. As time increases and technology further develops, do Super Bowl commercials such as Kia’s “Hero’s Journey” use different tactics to try to grab America’s attention or do they waste their time and money as Bruce Horovitz believes?
As social media continues to become the global transmitter of information, many business even government agencies and law enforcement officials have found ways to utilize this modern day source of communication. Many precincts across the United States have incorporated the use of social media as not only a way to investigate and possibly prevent crimes but also as a gateway to their community. In an article entitled “Police embrace Social Media” it was stated that a 2013 study conducted by the International Association of Chiefs of Police showed 81 percent of 728 departments surveyed said they used social media (wagley, 2014).
This paper will illustrate the moral, social, and factual implications of the Volkswagen scandal regarding the case dealing with emission standards of the diesel Volkswagen vehicles. The reader should note that this analysis will be given from two different philosophical points of view. Namely from the Kantian and Rule-Utilitarian perspective. The paper will attempt to demonstrate the moral implications of the case at hand, and how this applies to Mr. James Liang’s actions. As the reader may know Mr. James Liang worked for the Volkswagen Company for more than 30 years. He and his colleagues worked on creating a low emission diesel engine. In the course of this project, it became apparent that the emission goal could not be achieved with respect