The expansion of capital, consumer markets for green goods and services, have also contributed to green washing. In 2009, consumer markets for green goods and services was anticipated at $230 billion and estimated to rise up to $845 billion in 2015 (Heid, 2009 p.80). At the beginning of 2010, assets that were managed professionally, through the employment of socially accountable investing strategies, within which environmental performance is a key component , were estimated at $3.07 trillion in the United States, which is an increase of not less than 380 percent since 1995, which was valued at $639 billion (Social Investment Forum Foundation, 2010 p.12). Thus, in order for firms to obtain the gains of the continually intensifying green ...
... middle of paper ...
...cent.cfm, accessed on April 2nd 2014.
Paul, D & Walter, P. 2009. The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields,” American Sociological Review, 48/2 147-160.
Rawlins, B. 2009. Give the emperor a mirror: Toward developing a stakeholder measurement of organizational transparency. Journal of Public Relations Research, 21(1), 71-99.
Samson, D. & Daft, R. 2012. Fundamentals of management: Asia Pacific. edition with student access 12 months, 4th ed.
Social Investment Forum Foundation, “2010 Report of Socially Responsible Investing Trends in the United States, Executive Summary,” www.socialinvest.org/resources/pubs/ accessed on April 2nd 2014
Terra Choice Group, Inc. “The Seven Sins of Greenwashing,” 2009, www.sinsofgreenwashing.org/findings/greenwashing-report-2009/ , accessed on April 2nd 2014.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- In today’s day and age, everyone is concerned about the environment. Our society is increasingly encouraged to “go green,” to do our part in making the world a cleaner, more eco-friendly place. Green marketing is one major strategy being used to promote such efforts, but is it effective. There is some debate about this concept, including the history of green marketing, the problems with green marketing so far, the effectiveness of marketing schemes like Sunchips and Toyota, and the strategies that could be used to increase the ability of green marketing.... [tags: Marketing, eco-friendly, CSR]
1147 words (3.3 pages)
- 3.5.2 Green Marketing Peattie, (1992) defined Green Marketing as: ‘The management process responsible for identifying, anticipating and satisfying the requirements of customers and society in a profitable and sustainable way.’ Even though this definition goes almost two decades back, the meaning of this discipline remains faithful to the previous idea, what has changed throughout these years is the fact that the environmental conditions have worsened and deepened, creating a stronger necessity for green marketing and related areas to step up.... [tags: Marketing ]
1096 words (3.1 pages)
- There are many companies out there that claim to be “green”. But are they really and how much impact does it have on the environment. Labels such as “organic”, “biodegradable”, “earth-friendly”, vegan and “Fair Trade” are everywhere in today’s market. These labels are marketing tools used to influence consumers. Greenwashing is defined as “The dissemination of misleading information by an organization to conceal its abuse of the environment in order to present a positive public image ” and “superficial or insincere display of concern for the environment that is shown by an organization ” by thefreedictionary.com.... [tags: earth-friendly, Fair Trade, Greenwashing]
1098 words (3.1 pages)
- The Marketing Environment and Consumer Choice Date Introduction One of the best ways of improving corporate image in the automobile industry is by ensuring that the industry satisfy the needs of consumers. These needs would include the utility derived from their product, the safety assurance of the brands and the overall best performance in the lifetime assessment as for the environmental effects. There is a global concern over the carbon dioxide emission in the Automobile industry and the consumers are now given a chance to adopt a lifestyle that is caring to the environment.... [tags: Marketing ]
2135 words (6.1 pages)
- Green Marketing There is a student walking on the street on a chilly and raining night. She feels like to hold a cup of hot coffee in her hands to fight the chilliness. She walks directly toward Starbucks whenever an advertisement comes up to her mind. The advertisement says that the customers who bring their own cups will save ten dollars per cup at Starbucks. After a while, she holds a cup of coffee with satisfaction since she not only saved money but also did something good for the environment for not using a disposable cup.... [tags: Business Marketing]
1953 words (5.6 pages)
- According to BP website (“BP at a Glance,” n.d.), “BP is one of the world's leading international oil and gas companies, providing its customers with fuel for transportation, energy for heat and light, retail services and petrochemicals products for everyday items.” Currently, they are the world’s third largest oil company and the largest oil and gas producer in the United States (Hoover’s, Inc., 2012). Prior to 2010, BP attempted to brand itself as an environmentally friendly company by expanding its markets into alternative energies, such as wind and solar.... [tags: Marketing ]
1195 words (3.4 pages)
- Ethics It is important for any business to behave ethically. Marketers have to be extra careful because they are in a way the face of a company. Acting unethically, affects not only the organization but also the customer, employees and other stakeholders. Marketers should abide by the American Marketing Association’s Code of Ethics which are honesty, responsibility, respect, fairness and citizenship. One example of unethical behavior that is often seen in marketing is misleading consumers by using false advertising or providing inaccurate information.... [tags: Customer relationship management, Marketing]
1551 words (4.4 pages)
- How Green Advertisement Works: When creating environmentally centered marketing campaigns, strategies are similar to new product evaluations. Target markets and consumer priorities are much different among those who are concerned with the environment and those who are not. In order to motivate consumers to care about the environment, businesses use the affective approach and showcase beautiful environments and use breathtaking images to create emotional connections between a product and the environment.... [tags: marketing campaings, strategies, markets]
1919 words (5.5 pages)
- As companies around the world continue to grow and innovate, there have been many corporations that have implemented sustainable practice as part of their marketing campaigns and executive decisions. One example of a sustainable company is Patagonia. They are an outdoor apparel company whose owner is known n for all the sustainable and green strategies that he has implemented in the company. Implementations like creating a sustainable supply chain or using recyclable materials to manufacture clothing are two examples of what they have done.... [tags: business strategies, environamental protection]
1288 words (3.7 pages)
- Marketing Interview Many small businesses don’t realize how important their company image really is. The following is a formula for low cost marketing for a small business to create or better their image. To find this formula I interviewed Evan Paull, the owner of a small sign making company based in Annapolis Maryland called ‘Independent Sign Consortium’ or ‘ISC.’ ‘ISC’ was started in 1996 and has had a steady growth ever since. I also interviewed Allison Green, the marketing director of ‘Revisions,’ ‘Revisions’ is based in Baltimore Maryland and is a non-profit organization dedicated to helping the mentally ill.... [tags: GCSE Business Marketing BTEC Coursework]
1743 words (5 pages)