• To continue to grow volume to reach seventy percent utilization and to expand hours and physical space
• To continue to expand services offered
• To develop a succession plan for retiring or aging surgeons or physicians
• Bring on new surgeons
• Keep up with technology and equipment (have the best technology and equipment available)
• Convert to electronic health records and upgrade the business accounting software and reporting software
The marketing of the Grand Valley Surgical Center is handled by the Board of Governors and then passed onto Betsy Radca, Administrator to implement. Last year the Grand Valley Surgical Center worked with Ryan/Sawyer Marketing to develop a Marketing Strategy (included in job description tab). In order to continue to grow and thrive as an organization the facility must achieve five critical success factors, which are:
1. GVSC must achieve a maximum effective use of its facilities.
2. GVSC must attract surgeons who not only use the facilities often, but also efficiently.
3. GVSC must continue to attract top surgeons as investors and owners of GVSC.
4. GVSC must stimulate a continuous stream of referrals from the primary care physician community.
5. GVSC must continue to grow and position itself into the ‘GO TO’ ASC of the region.
The target market for the marketing strategy implemented are local surgeons, local referring physicians and informed patients who live outside of the immediate Grand Valley. Therefore, to reach the local surgeons, the GVSC Board of Governors wil...
... middle of paper ...
...at these types of positions really involve.
The internship provided the opportunity to construct a summative project, analyze appropriate data and deliver a well-organized oral presentation in front of my peers. During this marketing project and in my normal role I use critical thinking and communication skills. These skills and knowledge fit with the university and course objectives since the goal of the project was to clearly and persuasively present to surgeon’s surgery schedulers that the Grand Valley Surgical Center was the best place for the patient and their surgeon.
I would love to continue working at the Grand Valley Surgical Center because I have the opportunity to continuously learn new things. Even though it is a small organization there is always opportunity to learn more about the other positions in the organization as well as the operations as a whole.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- You never want to be the person that has a family and kids and are on an famliy road trip then bam!!!, you get a flat tire and your stuck on the road and you try to pretent to know what your doing because you weren't' thought how to do it in school but face it, your stuck. If only you had learned how to in school. Every student has wondered why we need to know mostly everything we’re forced to learn in school.Students and graduates are faced with this problem every year. Some students think they have the necessary skills to make it in life, but when push comes to shove they don't know how to do the simplest of tasks.... [tags: life skills, valley center, flat tire]
1004 words (2.9 pages)
- Thompson Valley Towne Center INTRODUCTION The Thompson Valley Towne Center case study exemplifies how complicated a development project can get, especially with the presentation of a highly involved property rights litigation. Many issues arise in this particular project involving multiple parties. All these issues must be closely analyzed and continually monitored by the partnership developing the mixed-use project. Holsapple and Marostica begin to contemplate the continuance on the project as they see many bumps in its road to completion.... [tags: case study Towne Center Essays, solution]
3968 words (11.3 pages)
- Intuitive Surgical is a company that was founded by a surgeon turned entrepreneur named Fred Moll. Fred Moll observed surgeries and developed robotic assisted minimally invasive surgery (MIS). In doing so, Fred Moll produced the opportunity to make patients’ lives easier after surgery. These robotic-assisted surgical machines were first introduced on the battlefield, which allowed surgeons to operate on wounded solder’s remotely. These MIS’s allowed minimum incisions and faster recovery time, fewer complications, lower hospital cost.... [tags: Surgery, Da Vinci Surgical System, Hospital]
1381 words (3.9 pages)
- Grace Surgical Center is located inside a small hospital in a large diverse community. Discharged patients are not keeping their follow-up appointments. Fifty percent of appointment are not kept. Only ten percent of patients call and say they are not coming. The other forty percent do not show up for appointments. Patients cannot keep up with their medications. They are not taking their medication regularly, which is why they are readmitted to the hospital. The physicians affirm they are providing care in the best interest of their patients.... [tags: Patient, Physician, Medicine, Hospital]
743 words (2.1 pages)
- The Valley - Awake. In 1946, John Collier, Jr. and Aníbal Buitrón wrote The Awakening Valley, telling the story of a social miracle happening in Ecuador - in the valley at the foot of Tiata Imbabura. (1, cover) In 1993, forty-three years later, I set foot in that same area and discovered a valley, not awakening, but awake. My son, Matt, and I were traveling by bus, north out of Quito, on our way to Colombia. (4) We had been advised to be in Otavalo on a weekend to experience the famous market.... [tags: Andes Ecuador The Awakening Valley Papers]
2620 words (7.5 pages)
- Silicon Valley has already attracted the attention of the world as a high-tech economic center since 1960, which lured other areas in the world to try to duplicate the distinctive industrial pattern of Silicon Valley. The first meaningful replication of Silicon Valley occurred in the mid of 1960. A batch of high-tech firms based on financial groups attempted to create a second Silicon Valley in New Jersey. Thus, they employed Stanford's dean of engineering and provost, Frederick Terman, who just retired.... [tags: Silicon Valley's Work Culture]
1912 words (5.5 pages)
- Introduction Early on a Monday morning, a student sits quietly, working on a pair of headphones she has fashioned from a couple old speakers, some baby food jars, and some recycled wire. Her eyes light up as she hears music played through them for the first time. Another student, rather than buying a new Halloween costume, sews LED light bulbs into a skirt. This is a typical day in Grand Center Arts Academy’s Makerspace, the library-turned-inventor’s-paradise where I spent my service hours for Dr.... [tags: recycling, reuse, have, made]
1438 words (4.1 pages)
- The purpose of this paper is to examine the Heritage Valley Medical Center case study. The paper will start off with a brief background of Heritage Valley, along with a summary of the major problems and issues faced there. Next, the author will explain the role that was chosen while addressing the challenges of Heritage Valley and their reasoning in doing so. The author will then identify the strengths and weaknesses of Heritage Valley and offer to select the best alternative and recommended solutions, which will be followed by a brief description of the evaluation plan that could be used to measure the effectiveness of the recommended solution.... [tags: Patient, Health care provider, Illness, Hospital]
1029 words (2.9 pages)
- Hanford, California Hanford, California is located in the south central San Joaquin Valley and is considered an important commercial and cultural center for Kings County. The city’s population was estimated to be 55,804 residents as of January 2015 by the California Department of Finance. The largest employers in the area include Adventist Health System, Hanford Elementary School District and the Del Monte Foods cannery. While the majority of Hanford residents live healthy ethical lives, there are those who struggle with drug and alcohol addiction problems.... [tags: Addiction, Drug addiction, Psychoactive drug]
1352 words (3.9 pages)
- The Grand Inquisitor The Grand Inquisitor reflects Fyodor Dostoevsky interest in religious and political issues. Dostoevsky uses the voices of his characters to express his views on the legitimacy of the Roman Catholic Church and role of religion in society. The story centers around the conflict between the Grand Inquisitor and Jesus. Jesus returns to Earth during the Spanish Inquisition, when in which Jews and Muslims were forced to convert to Christianity and were murdered if not devoted in their belief.... [tags: Analysis Grand Inquisitor]
957 words (2.7 pages)