Analysis Of Dunkin Donuts

It’s Monday morning, and after a long week of studying—or partying—the last thing you want do is attend an 8 am class. As you walk to class, you notice that Dunkin’ Donuts is running a special—one large Boston Crème donut for only 99 cents! The deal is too good to resist. Even though the line is out the door and you may be late to class, you insist that the donut is worth it. As you wait anxiously in line, your plans for the week—exams, workout routines, date with the girlfriend or boyfriend—become non-existent. There is only one prevailing thought—I must have that donut.
Your patience pays off. After standing in line for nearly 20 minutes, the baker hands you a fresh, warm donut with cream oozing out the sides. The heat from the donut radiates

He wrote it over 20 years ago, but a lot of what he says is still relevant. I don’t agree with everything he says, but his overall message and techniques are spot on. The central theme is that we are driven by pain and pleasure, and by restructuring what we associate with pain and pleasure, we can overcome our unhealthy lifestyle habits. I used his techniques to overcome my sweet tooth, but these techniques can be used to change any negative behavior. You can buy a used copy on Amazon for $4. What do you have to

Give it try!

Behavior Change Exercise:
1) Write down the action/behavior you want to change.
2) Write down why you haven’t taken action in the past. What pain do you link to taking this action?
3) Write down the pleasure you get from indulging in this negative action?
4) Write down what it will cost you if you don’t make the change now.
5) Write down the pleasures you will receive by taking those actions now.

I want you to type your answers to these questions, print out multiple copies, and post them everywhere-bedroom door, fridge, car dashboard, school notebook, lunch box, wallet, etc. Throughout the day, I want you to revisit each question. Whenever you feel like you are faltering and reverting back to your old habits, revisit your exercise answers. With patience and perseverance, you will notice that your perception of pain and pleasure will change. Consequently, so will your behaviors!

Good luck and keep in mind:

If you are distressed by anything external, the pain is not due to the thing itself but to your own estimate of it; and this you have the power to revoke at any