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The relationship between media and society
The relationship between media and society
mass media shaping society
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Throughout the history of the human race the few have held in their hands the lives of the many. Regardless of what type of government or society you observe, it has always been the minority in charge of the majority. It is true that in most cases the majority will reach a breaking point and take down the minority. However, there are those who continue to rule despite public unrest, or those who have the love and admiration of the very people they are abusing. The few have always found a way to climb atop the many, and remain there, defying all logic and reason. These methods fall into a few generalized categories, such as the use of fear, propaganda, drugs, and early childhood conditioning.
Propaganda “is a mode of communication aimed at influencing the attitude of a community toward some cause or position”(Stokoe) It is ever present throughout human history, and it isn't always a bad thing. Governments and industries alike use propaganda to push an agenda. Most people equate the word 'propaganda' with lies and leaders such as Hitler and Kim Jun Il. It is undoubtedly true that when a government decides exactly what is said to the people there is room for corruption and general doubt about the motives behind the information released. Regardless of whether the motive is 'good' or 'bad', propaganda, the controlling of the output of information is used to control those who hear or view it. Political campaigns use propaganda to win elections. They exploit current issues, and past events to paint a picture that, while it may be slightly true, completely exaggerates the issue or situations. This is done in order to persuade the voter to change their mind about the opponent, or reenforce their opinion. In cults vulnerabilities ar...
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...vernment and the media. Tailoring opinions is what they do, making it difficult to make informed judgments. In the end, the few control the many because the many are content to live in a society contrived to keep them in place.
Works Cited
Ackerman, Seth. "The Most Biased Name in News." FAIR Fairness Accuracy In Reporting. FAIR, n.d. Web. 31 Mar. 2014.
Mumford, Lewis. "Social Control." Social Control through Popular Culture, Mass Media, Ideological Divisions, Religion, Fear and Anger, Drugs, Public Education. N.p., n.d. Web. 03 Apr. 2014.
Stokoe, Claire. "100 Years Of Propaganda: The Good, The Bad and The Ugly." Smashing Magazine. Smashing Magazine, 13 June 2010. Web. 01 Apr. 2014.
"The Power of Fear." Revolution Now! Revolution Now!, 03 Mar. 2011. Web. 02 Apr. 2014.
Layton, Julia. "How Cults Work." HowStuffWorks. Discovery, n.d. Web. 14 Apr. 2014.
The Independent (2010). Power to the pictures: The evolution of propaganda. [online] Retrieved from: http://www.independent.co.uk/arts-entertainment/books/features/power-to-the-pictures-the-evolution-of-propaganda-2075321.html [Accessed: 11 Nov 2013].
"Propaganda consists of the planned use of any form of public or mass-produced communication designed to affect the minds and emotions of a given group for a specific purpose, whether military, economic, or political" (Levinson). Propaganda is used to gain the support of its viewers on an issue by either false or misleading information.
What is propaganda? Propaganda is more of an observation of the group mind rather than a science studied in a laboratory with data. The accuracy of this science cannot be measured because the elements of the situation will always be beyond anyone’s control. In the same manner as economics and sociology, propaganda cannot be named as a definite science since its main focus is of the human being. It s...
Propaganda has long been used as a tool to defend institutions and organizations. It was used during World War One and World War Two to placate the masses and to protect the governments at the time. Simply put, propaganda is a tool used by the intelligent to ma...
A society or a people cannot let a government lead them blindly. With misrepresentation comes a whole new form of unjustness. The strong are the ones who do not give into demands placed upon them if they do not agree; those who refuse to conform to society; those who stick to their beliefs, no matter the cost. In many cases, those people are the ones who practice civil disobedience. Martin Luther King, Henry Thoreau, Socrates… All advocated that they should not be denied their freedom, and all were considered disobedient.
Aldous Huxley’s novel, Brave New World, showcases a world alternate from ours, a dystopian setting. Where human morals are drastically altered, families, love, history, and art are removed by the government. They used multiple methods to control the people, but no method in the world state is more highly used and more effective than propaganda. The world state heavily implemented the use of propaganda to control, to set morals, and to condition the minds of every citizen in their world. However such uses of propaganda have already been used in our world and even at this very moment. The way the media sways us how to think or how we should feel about a given situation. Often covering the truth and hiding the facts. One of the goals in propaganda is to set the mindset of the people to align with the goal of a current power, such as a
Hummel, William and Huntress, Keith. The Analysis of Propaganda. New York: William Sloane Associates, 1949
Take a second to think about the word propaganda. What comes to mind? Do events such as World War II or The Cold War? According to The American Heritage Dictionary of the English Language, propaganda is a noun which means “the systematic propagation of a doctrine or cause or of information reflecting the views and interests of those advocating such a doctrine or cause.” In other words, propaganda, in this particular definition, is viewed as the deliberate transmission of an idea or document that a group of people believe in. This definition suits the description of propaganda in the novel 1984 by George Orwell. The Inner Party is pushing the concept of “Big Brother,” the ultimate leader. But words can have multiple meanings and can leave room for interpretation. In an alternate definition, from The Analysis of Propaganda by W. Hummell and K. Huntress, propaganda is defined in a different manner:
Propaganda is intended for those who are seeking a greater understanding of what goes on in the minds of those
Fuller, J.F.C. "Propaganda and War. The New Technique of Mendacity as a Psychological Weapon." Ordnance, Dec
What does the word propaganda really mean? For most of us we assume that it is a word for negativity use. Just to assure those that think of propaganda as a negative word. Propaganda does have a positive objective if used correctly. The word propaganda is defined in a few different ways, But in the most general usage, it varies from bad to good persuasion of our minds. It is used during election time to our daily lives on television to our newspaper stands. According to Donna Cross’s essay, “Propaganda: How Not to Be Bamboozled,” there are thirteen different types of propaganda; this paper will discuss six varieties. George W. Bush and Dick Cheney used primarily every sort of propaganda to influence the citizens; therefore, our national society needs to develop awareness in the propaganda used by such politicians so that they can make wise decisions intelligently.
Propaganda is influencing the attitude of countries and nation’s communities toward some cause or position. There are two different extreme types of systems of government that use propaganda, totalitarian and democracy. In a totalitarian government, this government has power over every aspect of personal and private life. It is an extremely controlling and dictatorial type of government. On the opposite end of the spectrum is the democracy government where the people get to vote for the party they want to rule. This type of government is open and extremely permissive and allows freedom of speech and freedom of the press.
If you wanted to look at a good example of someone who understood the impact a television network may have on the minds and opinions of the people, you would have to look no further than media mogul Rupert Murdoch. Early on in life Murdoch recognized the valuable opportunity he possessed to influence public opinion on political issues. And if you are Rupert Murdoch, and you control a very effective, very powerful channel of communication such as the most widely read British tabloid or most watched American news network, how do you go about effectively persuading the thoughts of others? And what obstacles may a propagandist face in this process?
I believe governmental power is maintained through oppression and tactic compliance of the majority of the governed struggle and conflict are often necessary to correct injustice.
“Majority rule only works if you’re also considering individual rights. Because you can't have five wolves and one sheep voting on what to have for supper.” Larry Flynt. Ray Bradbury’s book Fahrenheit 451 takes place in a dystopian future, in which to maintain “happiness” individuality has been removed. Books are burned, schools remove thought and create button-pushers. The citizens remain oblivious to the outside world’s suffering even as enemy bombs descend upon them. Fahrenheit 451 foretells a possible future in which the majority, like wolves, have consumed the intellectual and independent thought.