Google External Environment
Political, economic, and technological are three factors of the external environment that Google must identify with doing an external analysis. Political factor can profit Googles growth through different markets. Chinese’s and US government placed an obstacle for any growth that Google had in these markets. According to Google 2009, “They viewed Google as a monopoly and request authority to monitor its activities. The pressure of the government provides additional problems with copyright and privacy issues. As the technology expands, it offers more problems for Google. “New...
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Buncombe, Andrew. “Google resists demand to hand over search records.” 15 March 2006. The Independent.
Google (2010) 2010 Financial Tables - Google Investor Relations. Available: http://investor.google.com/financial/tables.html. Last accessed 9 Sep 2010.Read more: http://www.ukessays.com/essays/marketing/a-strategic-plan-and-analysis-of-google-marketing-essay.php#ixzz2ws7cckHP
Marrow, B. (2008). External Analysis of Google Inc... Retrieved from http://www.benmorrow.info/research/external-analysis-of-google-inc./
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