Google targets a small audience with their Annual Report. This is not a tool to communicate with their customers and consumers, the media, or their employees. It is tightly focused on exactly two publics: Google's investors and the United States federal government. The primary reasons that the annual report does not also try to target other publics are the differences in the type and amount of detail required by each public. Investors are looking for this information to determine whether to buy, sell, or hold their shares. The government, specifically the Securities and Exchange Commission, wants this information to make sure that Google is operating within federal law. Both of these groups need highly detailed financial information for their purposes. Of Google's other publics, some groups such as employees or the media may be interested in some financial information. For example, if the company is doing poorly, some employees may lose their jobs. The media will take note if Google reports record profits. However, neither group really requires the level of detail as the government and investors. Other publics, such as customers and consumers, have little to no interest in financial information of any kind and only care about new products and features. The company has other channels and formats for communicating with these other publics. Rather than making a long report even longer by trying to cater to the diverse needs and wants of all their publics, Google's annual report zeroes in on two publics who are interested in the same information. When we look at the characteristics of these two publics, we find that the government and investors have other things in common. For instance, both of these groups are trad... ... middle of paper ... ...vely. In this case, the information in this annual report is a valuable resource that Google controls and these two publics need. As far as I can tell, this publication is effective in reaching the target audiences. The report was submitted directly to the SEC and is readily available to investors in the Investor Relations section of Google's website. It appears to go beyond the most basic requirements of such a report and offers additional information such a long list of risk factors for the company. The report is visually appealing and easy to read due to good formatting and font choices. Only a financial expert would be able to say whether the report covers absolutely everything that investors and the government might desire, but the continued success of Google in 2009 suggests that this report contained everything these two targeted publics needed to know.
The purpose of this paper is to provide a summary of the article called “Can We Keep Our Promises?” by Robert D. Arnott, and to help better understand the three key risks facing each investor.
The annual report or 10-K of a company is a useful source of information for many agents outside of the corporation. Shareholder’s can view the contents of an annual report to get a more comprehensive idea of what the company is built upon. Additionally, annual reports show a company’s progress over the past financial periods and give a detailed breakdown of company investing and operations. The 10-K and all related documents are easily accessible on a company’s website for the public to view. i
It is a well-known fact that the Internet has become a central part of society, and it has completely changed every aspect of life for the human race, whether it is for better or worse. Nicholas Carr explains his thoughts on how the Internet has changed how people think in his article, “Is Google Making Us Stupid?” He believes that the human race is losing its ability to think deeply and is creating a distraction culture, and that companies like Google are working to increase this way of thinking. However, the issue of how the human brain is changing with the Internet is very complex, and the answer to this question goes beyond a simple yes or no.
Compared to a traditional research paper, I think that the I-search report was definitely more interesting. It wasn't just boring research where you have to summarize and paraphrase. You actually have to do some deep thinking. The biggest thing that I learned from this paper is don't blindly follow what people tell you to do. Advertisement is misleading and potentially harmful. Do what you think is right! If those people had done that, they would be in such a terrible situation. The information that I learned will have a pretty big impact on my life. I have learned a few investing strategies from all the websites I have looked at. I will make smarter decisions and will not be stuck in the public misconception …
What if someone told you the devices you were using everyday were rewiring your brain? Would you believe them? In the article Is Google Making Us Stupid? author Nicholas Carr brought up the topic of Google, and the internet, affecting the way we read and think. Carr opened up the article by relating his topic to a scene from the movie 2001: A Space Odyssey. The scene is one where a man is disconnecting a robot from its artificial “brain”. The robot says that he can feel his mind going. Carr then relates to the robot’s statement, saying that he can feel it, too. He states that the internet has been remapping his, and everyone 's, brain. Such a bold statement about something that almost everyone uses on a daily basis. For someone to state that
...as not only been reliable when it arises to offering a product of the highest and excellence, nonetheless is also continually developing, adjusting, but more meaningfully revolutionizing the industry. Also, what creates Google’s invention so matchless in assessment to its challengers is the attention that it offers to consumer requirements in order to offer a consistent and difficultly substituted the product rather than concentrating on exploiting its profit with each given chance which may cooperation the quality of its search consequence its product. Having examined the company’s internal and external environment it is obvious that Google earnings care and attentions even to the smallest detail to guarantee that it will be the leading company between many other online search engines and has been able to create loyal customers that are continually growing.
In respect to Google Inc. (GOOG) and Yahoo! Inc. (YHOO), I will use the financial statements for the most recent fiscal year filed with the SEC and for earlier periods. This information will be obtained by utilizing the value line which is available in the Stafford Library but I will use Yahoo Finance. In addition, they can also be found on the company websites. For assisting myself in future projects that will require my recommendations, I will briefly describe what they mean to me. This is an important process of understanding financial management whereas it is important to understand the various ratios and financials by examining and detailing and contrasting the information.
The primary users are investors, creditors, and those who advise them. It goes on to define the criteria that make up each potential user, as well as, the limitations of financial reporting. The FASB explicitly states that financial reporting is “but one source of information needed by those who make investment, credit, and similar resource allocation decisions. Users also need to consider pertinent information from other sources, and be aware of the characteristics and limitations of the information in them” (Financial Accounting Standards Board, 2006). With this in mind, it is still particularly difficult to determine who the financials should be catered towards and what level of prudence is necessary for quality judgment.
The annual report of the company shows status of the company’s business. Through the annual report of the company, creditors, investors, and everyone else can see the financial health of the business for the company. Fords and General Motors are two competitors in auto mobile industry area, and these two companies are most famous automobile companies that United States manufacturing businesses. Since these two companies are in same industry area, the investors compare these two companies which company is more worthy to invest their money. Annual report is financial certification that how a company was financially. Liquidity, solvency, and profitability are three way to compare these two companies financially.
There have been various types of legislation and regulations passed by the government in order to ensure that harmful monopolies are not created in our society. Three of these important regulations and policies include economic regulation, social regulation, and the antitrust policy. Economic regulation is defined as a “type of government regulation that sets prices or conditions on entry of firms into an industry”. Examples of agencies that are economically regulated include the Federal Communications Commission, the Federal Reserve System, and the Security and Exchange Commission. Social regulations are government-imposed restrictions that are used to discourage or prohibit harmful corporate behavior and are intended to protect the health
The public’s perception of these two products is very different. Most people see Google as ‘the’ search engine; people have grown up with it and its most people’s first stop when searching for something on the internet, in fact when people are unsure of something they’ll often use the expression “I’ll Google it”, this sums up how important Google is in everyday life. There is however a small problem that accompanies brands that get as big as Google and that is a fear of a monopoly and how much power a company has over the economy/ the entire world.
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenue from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries.
Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.” From the beginning, the company has focused on developing its proprietary algorithms to maximize effectiveness. Google continues to focus on ensuring that people access the information they need.
Political, economic, and technological are three factors of the external environment that Google must identify with doing an external analysis. Political factor can profit Googles growth through different markets. Chinese’s and US government placed an obstacle for any growth that Google had in these markets. According to Google 2009, “They viewed Google as a monopoly and request authority to monitor its activities. The pressure of the government provides additional problems with copyright and privacy issues. As the technology expands, it offers more problems for Google. “New...
Interests: A population of 1.3 billion along with a growing economy makes Chinese market extremely important for Google to enter Interests: It wants Google to provide its citizens and companies with the access to the very best technology, eventually, an achievement of technological parity with the US. Also, China knows the nation’s economy will be improved by internet access and use. Level of censorship Priority: 2 Position: doesn’t want to comply with the level of censorship required by China Priority: 1 Position: Requires Google to comply with China’s level of censorship. Interests: The image of Google in the media and among investors will be seriously damaged if it acts antithetically to its philosophy of “Don’t’ be evil”. It might affect negatively to the future prosperity of the company.