Google : The World 's Best Company For Pioneering The Search Engine Revolution

Google : The World 's Best Company For Pioneering The Search Engine Revolution

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Google is known as being the world’s best company for pioneering the search engine revolution and providing internet users around the world the ability to search and find information with the click of a mouse. Google was founded by Larry Page and Sergey Brin. Brin and Page met in 1995 during a tour for students who were accepted into a PhD program at Stanford University (Rothaermel, 2015). The two found each other to be very obnoxious but spent a lot of time talking to each other and became inseparable friends. Page was working on a dissertation topic and realized that the number of quality of links to a website could be used as proxy for credibility of the website (Rothaermel, 2015). In the early 90’s there was no way to determine what sites were linking to a web page. Page worked on a program called BackRub that would rank the pages by relevance. Creating this index took a great amount of power. Page and Brin created an algorithm with BackRub that sorted pages by relevance, he named it PageRank after Larry Page.
PageRank was first tested in of March of 1996 and it was determined that this system would make an excellent search engine. Brin and Page decided to name the search engine Google in 1997. They were able to name it after the mathematical term googol. Google began moving rapidly with continuously hiring computer scientists and purchasing servers for the growth of the company. In the year 2000, Yahoo had licensed Google’s search engines, with this merger Google was introduced to Yahoo’s 180 million worldwide users (Rothaermel, 2015). With technology on the rise and Google thriving, engineers were able to make Google search engine understand contextual clues in users search queries. The more that users searched on the web...


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...the majority of the revenue comes from. The lack of compatibility with technology and secrecy. Google has kept the algorithm that is used to develop search queries based on relevance a secret. This is some that can be licensed and utilized to capitalize on additional revenue but it mainly gives Google the majority control of the internet. Opportunities for Google would be developing research to create driverless cars, licensing of android and developing cloud computing. The treats that are currently present within Google are potential mergers with Microsoft and Yahoo and Microsoft developing a rivalry against the company for the creations of Google docs. As of today Google remains the preferred search engine.



References
Bethel University. (2011). Strategy planning. Boston, MA: The McGraw-Hill Companies.

Rothaermel, F. T. (2015). Google Inc. Havrad Business, 27.

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