Google Technolgy Essay

Google Technolgy Essay

Length: 1076 words (3.1 double-spaced pages)

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Launched in 1996 by Stanford University students Larry Page and Sergey Brin as “Backrub”, Google has grown to be known as one of the top search engines available today. At first Google was run out of a garage until 1999 when Larry Page and Sergey Brin bought their first office, and in 2001 they open their first international office in Tokyo. While Google is known for making it easy for any person to search any topic and find their answer, it takes a lot of behind the scene work to run this powerful search engine. The key to their success has been based of its strategic use of both software and hardware information technologies. The information technology infrastructure behind this search engine includes huge storage databases and numerous server farms to produce significant computational processing power.
Google uses many equations and algorithms to figure out their yearly revenue, cost of information technology systems maintenance, and keep up with users and search results from the website. Instead of Google relying on the usual payments for ads such as banners, or payments for “click-throughs” to an advertiser’s site, Google did something different (Cusumano 15-17). As a part of Google’s business model they created a business with online advertising. They proposed a cost-per-click pricing for sponsored advertisements such that advertisers only pay a base fee, and for the number of referrals to their site. The Page Rank is an algorithm assigns a numerical weight to each element of a hyperlinked set of documents.
Even though their information technology infrastructure has changed dramatically over the years, the model for information technology systems use at Google has stayed the same over all those years. The mo...

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Cusumano, Micha. “Google: What It Is and What It Is Not." Communications of the ACM. 48.2(2005): 15-17. Print.

Patterson, D., & Hennessy, J. (2004) Computer Organization and Design: The
Hardware/Software Interface, 3rd Edition. San Francisco, CA: Morgan Kauffman.

Ghemawat, S., Gobioff, H., & Leung, S. (2003) "The Google File System." Conference paper on
The 19th ACM Symposium on Operating Systems Principles, October 2003.

Dean, Jeffey, and Sanjay Ghemawat. "MapReduce: Simplified Data Processing on Large Clusters ." Operating System Design and Implementation. 12 2004: 1-13. Web. 20 Nov. 2011. .

Ghemawat, Sanja, Howard Gobioff, and Shun-Tak Leung. "The Google File System." The 6th Symposium on Operating Systems Principles. 10 2003: n. page. Web. 20 Nov. 2011. .

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