Google is an American multinational corporation specializing in Internet-related services and products, including search, software, cloud computing and online advertising technologies. It considers the biggest search engine on the Web. Because of the popularity in technological world, Google proves the strength of the company. Google has been integrated into our culture that can be illustrated by the use of the verb “google”. Google term was approved and became official in 2006. Literary, the verb “google” means to retrieve information (Chen, Chug, Lui & Jun, 2007) as a result, the term have become sufficiently common in our normal conversations “Just google it” (Noon, 2006) Despite of its tremendous effectiveness and fame, Google birth has humble origins in a garage of the two founder’s friend.
Two PhD students of Stanford University Larry Page and Sergey Brin founded Google. Google search engine was officially lunched in September 4th, 1998 (Google Company, 2014). Primarily, Google started as the basic topic of Page and Brin’s research project. Page, who was a student in the computer science department of graduate school of Stanford, was looking for a research idea for his doctoral thesis. He investigated why it was very difficult to “Backlink”, which is a hyperlink that links from a web page, back to your own web page or web site and enable to keep track of other pages on the web that link to poster’s post (Webopedia, 2014).
At that time period, going from one link to another was quite simple, however, going backwards from a link to its pervious one was difficult process (Page One Power, 2014). In addition to that, when searching in the Web, searchers could find a lot of documents containing the words they searched for, however, there were too many unrelated result and not prioritized.
By 1996, Page’s idea had developed and had built a search engine called “BackRub” that used links to determine the importance of individual web pages (Lenssen, 2007). However, the project was too overwhelming for Page to handle by himself, thus Brin, a student in the computer science department, joined with Page onto the project. They worked together figuring out an easy way to search, thus ultimately they developed “PageRank”, which is a ranking system, an algorithm that the more popular sites with more important sources are ranked to the top and were followed by the less popular ones (Battelle, 2005). By PageRank system, it created a type of search engine that brought back search results and information that are more important to the ones of other existing engines.
Google is a well-known free net-search service that millions of people use around the world every day. Every time we don’t know the answer to something right away we take out our smart phones from our pockets and google it. The possibility to be able to google in a search engine is all to co-founders Larry Page and Sergey Brin. Google was created in September 1998. The website can be used in 120 different language and more. It has 97% revenue in advertisement, making almost all of its profit on advertisement. Google is valued at USD $100 billion, first company to be known to be valued at this amount. The company was started up from a garage in Menlo Park, California.
It is true that Google has contributed immensely to the development of America, but one must not remain sidetracked by the holistic effects, and should instead delve deeper into the true principles of Google in order to realize that the company is, on the contrary, run by “robber barons”. Recently, Google has posted about the principles that guide the company: “do what’s best for the user”, “provide the most relevant answers as quickly as possible”, “label advertisements clearly”, “be transparent”, and “loyalty, not lock-in” (Rosoff). During Larry Page and Sergey Brin’s time at Stanford together, they wrote an essay titled: The Anatomy of a Large-Scale Hypertextual Web Search Engine
The long term objective of Google was to ensure that everyone would have an access to the most valuable information in the world, at all places and at all times when one was looking for such information. This objective was limited by the restriction of the Chinese government on the anti-Chinese government information censoring. The short term objectives included: to satisfy the needs of users while competing favorably with other companies in the same industry, to increase the accessibility of information to all people in order to make people get informed a...
Google makes our life easier. The company has grown from when it was founded in 1998 by Larry Page and Sergey Brin, to provide around fifty different products beyond the basic Google search. With the multitude of technologies, that vary from maps to docs, Google’s job consists of making it quicker and easier to find the information needed to get what you need to your task done. Google builds the background programs and helpful tools that millions of businesses use to succeed, as well as create products for the web that help the environment, and people get what they want on the Web faster. The culture at Google is based all around the people. The people are very intelligent and determined to achieve the companies shared goals. Everyone at Google has an o...
Google as a search engine, it provides a tool, or a kind of technology to help users get quick access to the information. It is essentially an inanimate tool that is used by humans, and is unable to make decisions for them. Just as somebody kills a person with a knife, can people blame the knife for committing the crime? The answer is no, because without the knife, the criminal can still find another weapon to continue his crime. During that process, the knife is no more than an object that functions according to people’s mind. The idea can apply to Google as well. The related problems are not Google’s fault, but exactly the results of how people use
Noble writes about the dependence that the world has on search engines, citing the “near ubiquitous use of search engines” (Noble, “Google Search”). She elaborates on this idea of Google’s monopolistic stronghold over Internet searching in a video lecture, “Challenging the Algorithms of Oppression”. She states that societies shift in how the word “Google” is used from a noun to a verb shows our
INTRODUCTION The Google company has engaged the controlling location and position in its industry since the launch due to its unique product which is a result of its unparalleled working location. Google has moved out on to achieve the largest share of online search engines as it affords its users with a product that is difficult to find even though there are a lot of challenges. By analyzing and examining the internal and external environment of the company, it is obvious that Google company is running an efficient machine, giving attention to the most of its customers and it ensures that it offers a quick and reliable product to its customers. Origination structure at Google :
In today’s fast paced technology, search engines have become vastly popular use for people’s daily routines. A search engine is an information retrieval system that allows someone to search the...
Google was founded by two University of Stanford graduate students Larry Page and Sergey Brin. Their main objective of founding the company was to be able to retrieve specific data from massive amounts of information. The two developed a proprietary technology that would become the ultimate search engine. Initially the pair worked out of their dorm room, then a garage, and once they had quickly outgrown these "facilities" they had moved on to a much larger facility where they reside to this day. It seemed to be a matter of time before they had conquered the continental United States, and had begun to eye the lands across the pond.
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
A search engine was built in January 1996, as a research project by Larry Page, who was soon joined by Sergey Brin, two Ph.D. students at Stanford University, California. This search engine was named “BackRub,” and it was the beginning of a new era. The name of this website was changed afterward to what we know now as “Google.” I have been studying the business case of Google in one of my MIS classes and using the information I gained from that course, I am able to talk about Google. Since my audience is the instructor and my classmates, Google helps you find information that you need for your daily life in college. I want my audience to know by the end of my speech about Google //what is the history of Google, /what makes it special, //and lessons to learn from the experience of Google’s founders.
Google is the largest search engine across the globe, which has significantly transformed the use of the Internet as an information source. The influence of Google in Internet use as information source is evident in the fact that by June 2010, it accounted for more than 70 percent of total Internet searches in America. In addition to its success and profitability in the global market, Google is renowned as a highly ethical company as demonstrated in its corporate philosophy features. However, the firm’s behavior during the launch of its China-based search engine in 2006 generated huge skepticism from the United States government and several human rights organizations (Baker & Tang, p.2). Since the launch of Google’s Chinese search engine, the company complied with China’s censorship regulations by deciding to filter out terms that are considered politically sensitive. This decision attracted criticism from political leaders and human rights activists who accused Google of betraying its adopted ethical standards by ignoring the essence of freedom of expression and information access. As a result, Google faced a dilemma involving the clash between law and ethics. In the subsequent years, Google reacted to the dilemma by changing its rhetoric strategies in efforts to respond to the changing needs.
Search engines, specifically Google, have probably contributed more to the distribution of knowledge than any other invention since the creation of the printing press. Google was created by Larry Page and Serge...
Political, economic, and technological are three factors of the external environment that Google must identify with doing an external analysis. Political factor can profit Googles growth through different markets. Chinese’s and US government placed an obstacle for any growth that Google had in these markets. According to Google 2009, “They viewed Google as a monopoly and request authority to monitor its activities. The pressure of the government provides additional problems with copyright and privacy issues. As the technology expands, it offers more problems for Google. “New...
Search engines are not very complex in the way that they work. Each search engine sends out spiders to bots into web space going from link to link identifying all pages that it can. After the spiders get to a web page they generally index all the words on that page that are publicly available pages at the site. They then store this information into their databases and when you run a search it matches they key words you searched with the words on the page that the spider indexed. However when you are searching the web using a search engine, you are not searching the entire web as it is presently. You are looking at what the spiders indexed in the past.