Yahoo’s market research tool Yahoo has served as a portal for discovery for many companies for decades. Their search engines has helped companies conduct market research while trying to stay ahead of the competition. The internet contains a plethora of information to help companies do their research. It lets them do research on an opponent and evaluate competito...
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... type of segmentation, an organization can categorize the needs of consumers. Psychographic segmentation is dividing your market based upon consumer personality traits, values, attitudes, interests and lifestyles. Segmentation will allow you to better develop and market your products because there will be a more precise match between the product and each segment has needs and wants. “Behavioral segmentation divides the market into groups based on their knowledge, attitudes, uses and responses to the product” (Kotler & Keller, 2014). Some of the frequently applied behavioral variables are occasions, user status, usage rate, buyer readiness stage, and loyalty status (Kotler & Keller, 2014). Regardless of the segmentation method a company use, it is vital that a company make the necessary adjustments to the marketing program in order to meet the needs of the consumer.
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