Essay on Google: A Strategic Move

Essay on Google: A Strategic Move

Length: 1449 words (4.1 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

Google Inc.: A Strategic Move


Sergey Brin and Larry Page met in spring 1995 at a gathering in Stanford University. Between January 1996 and December 1997, they created "BackRub", the precursor of Google search engine. The objective was to better organize and huge amount of data on the Internet. Eventually the name was changed to "Google" to signify the immense amount of information that resided on the Internet. Google is transformed from the word googol, referring to 1 followed by 100 zeros.
Brin and Page incorporated Google in 1998, just nine years ago, with $1 million dollars from family and investors. The quality of Google's search technology attracted a growing amount of users. Many companies had Google as its main web search engine. It took the company till 2001 to be profitable because of its great financial performance. From there they sold 19.6 million shares from which they raised $1.7 billion dollars.
Today, Google has continued to expand from being a Web search company to offering an increasing array of services. It has now over 50% share of the total search market. In 2005 Google incorporated "Google Payment Corp." as he is working on a PayPal-like payment system. They have very recently released a Web-only video search engine that allows users to view videos without entering the host's site. It has been rumored also that Google plans to compete more directly with Microsoft in Internet browsing and operating systems.

(Source: Fred David's Strategic Management 11th ed. Page 34-35)

Summary of a Strategy

Google is a single-product-line business of search engine technology. In order to compete with other huge companies such as Microsoft and Yahoo, Google has to develop a strategy for different...

... middle of paper ...

.... There were many other ways Google could have gone. One alternative was to create another corporation, part of the Google group, to work with other kinds of unrelated or related products and another corporation for marketing consulting. Google is very good at marketing, they began selling ads, so having a marketing consulting agency could be a good way to go. For that they already have the experience and it doesn't involve as much money. Perhaps that would be a choice for the future; I believe that Google made a right choice with this strategy.


• Fred R. David's Strategic Management Pg. 34 – 48 Cohesion Case.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The External Technological Threats to Google Essay

- External Factors Evaluation (EFE) Developing Competition of Various Search Engines There are external environmental factors that include political, macroeconomic, international, technological, and legal that can threaten Google’s business. In this executive summary, the technology and political threats will be the focus of concern that bring challenges for Google. In today’s market, the technology field is the most volatile and disruptive. Therefore, sustainable competitive advantages are not assured (MarketLine, 2013)....   [tags: Amazon, Apple, Bing, Facebook]

Powerful Essays
1596 words (4.6 pages)

Essay on How Innovation Is Important And Strategic

- securing funding Too often, the word innovation is bandied about out of context and with no justification - a buzzword, some might say. Being truly innovative means doing or making something new. Lots of companies claim to innovate – think Dyson, Amazon, Tesla, Google – but very few actually do. There’s a simple reason for this: new ideas are hard to come by. Finding a new idea is like trying to find an unused name for your – a pop band; do you think “The Beatles” was their first choice. Innovation can be a competitive edge that helps small businesses to stand out in the market, but it doesn’t work on its own....   [tags: Entrepreneurship, Innovation, Creativity]

Powerful Essays
1015 words (2.9 pages)

Essay on Microsoft Strategic Management Techniques

- Microsoft has always been known as a software company, and not well known for its hardware. In fact, the only hardware that Microsoft sells to the retail market is branded peripherals. In its heyday, Microsoft was a market leader, bring an operating system to the masses, and leading in internet search. In recent years, however, most of the moves that Microsoft has made have not been in a market leader position, but have been in response to competitors threatening Microsoft’s positions. For instance, Microsoft had no interest in supplying the market with web-based versions of its office software until Google had tremendous success with Google Docs....   [tags: Business Management ]

Powerful Essays
1189 words (3.4 pages)

The Innovation of Google Essay

- Innovation has been around for many years in different environments, for example the invention of the telephone or the first TV set. Innovation is an important area of study for many business leaders today. Business leaders are able to use innovation to be competitive. Innovation needs to be constantly monitored and researched in order for any business to remain competitive. “The trouble is that innovation involves a moving target-not only is there competition amongst players in the game but also the overall context in which the game is played out keeps shifting”, (Tidd & Bessant, 2009) Organisations should need have a suitable strategic innovation plan in place to remain competitive....   [tags: Business Administration]

Powerful Essays
935 words (2.7 pages)

How Organizations Employ Strategic Management Concepts Essay

- Organizations today are continuously evolving and employing new strategic management techniques to meet their potential. It is common for companies to regularly evaluate their performance through a gap analysis of where they are now and where they wish to be. This instructs their change in strategies and guides them to their goals. Organizations employ strategic management concepts to fill the gap between their actual performance and their potential. Strategic management is concerned with a set of decisions and actions intended to improve the long-run performance of an organization (Boddy, 2009)....   [tags: business analysis]

Powerful Essays
1172 words (3.3 pages)

Beyond The Second Year Of Business Essay

- Beyond the Second Year After a business has made it beyond the second year of business, it usually will last for a while in the industry. To last, however, the business still must be able to make initiatives that will propel the business into the future. Some required initiatives that a business look at are: growth, marketing, optimizing and planning. If these initiatives are followed and successful then the business should carry on well into the future. The first initiative that should be looked at is growth....   [tags: Management, Strategic management, Entrepreneurship]

Powerful Essays
1051 words (3 pages)

Case Study : Management Recommendation Strategies Essay

- Management Recommendation Strategies According to Ideavist (2011), due to the increase in competition as rival companies try to capture a piece of the market share leads businesses to employ various tactics to handle such situations. Some of the strategies used by companies and that Apple could find very constructive could include the below marketing strategies to be used for future success. Defensive strategies Today, the technology sector has been dominated by various companies all competing to gain the huge market share that has created great rivalry amongst many organizations even leading to the acquisition and rebranding of some like Nokia and Motorola....   [tags: Marketing, Strategic management]

Powerful Essays
901 words (2.6 pages)

Inspirational Leaders And Sound Managers Essay

- INTRODUCTION Gone are the days of stability and predictability, organisations no longer enjoy the luxury of allowing their leaders and employees to sit back and maintain a status quo which required a somewhat little upkeep (Lynch: 2010). Pontish Yeramyan (CEO Gap International) states, for employers to grow and create a successful work environment to face the uncertainties and pressures of modern market, they need to adapt good management practices along with proper allocation of the most competitive and scarce resources (Forbes 2014)....   [tags: Management, Strategic management, Organization]

Powerful Essays
926 words (2.6 pages)

Essay My Learnings From The Game Of Chess

- There are over 288 billion possible positions in the Game of Chess after only four moves apiece. That I 've won Chess nationals illustrates my ability to deal with extensive datasets. Fascinated by its limitless possibilities, I took up Chess at an early age and, through years of practicing the game, enhanced my abilities to analyze, strategize and act. My learnings from the game kept me in good stead heading into my professional life. In an illustrious career in IT and Management Consulting, technology has been the queen by my side, my analytical skills, the rooks and my strong academic and work experiences the two knights and bishops respectively....   [tags: Management, Strategic management]

Powerful Essays
1045 words (3 pages)

Essay on Google Analytics : Strategic Analysis

- Now days, companies are searching for new ways of gathering data so that they can get useful data in order to make well informed decisions regarding the market they are operating in. Google analytics is considered one of the best tools offers extensive amount of data to business owners for free. However, the success of business is highly depended on how well they can arrange data and customize their collected data corresponded to their business priorities. Google analytics provides beneficial information for companies regardless of their extent of operation....   [tags: Google, Marketing, Business, AdSense]

Powerful Essays
943 words (2.7 pages)