Going green is at the heart of Mean Green Cleaning 's (MGC) core business values, and coincidentally at the core of the change occurring in the cleaning industry. With MGCs services focused clearly on “going green”, they are poised to gain a competitive share of the expected cleaning industry. Further, by using products from the leading producer of green cleaning products, MGC have an advantage over other small businesses.
Green cleaning products and procedures are becoming prominent as environmentalism becomes mainstream and new environmental regulations pass; businesses should keep in mind the benefits of being green. For all types of cleaning, there is an opportunity for businesses that use the new technology to advance over the many
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By using only environmentally safe and non-toxic “green” cleaners, customers with and without allergies can breathe easy. Mean Green Cleaning 's “mission is to provide its clients with superior green home cleaning service that protects the family and preserves the planet at the same time.” (NG Solution Cleaning, n.d.) MGC is dedicated to 100% customer satisfaction. Mean Green Cleaning “know that without enough satisfied and happy customers, they have no business at all.” (Mackey & Sisodia, 2013, …show more content…
MGC welcome the opportunity to work with every client.
Goals
Mean Green Cleaning 's goal is recognition for its clean business ethics, efficiencies, and high quality of service to the residential cleaning industry. (Supreme Lesedi Cleaning Services, n.d.) According to Advanced: Green Cleaning Solution (n.d.), While green cleaning typically involves reducing chemical, water, and energy use, it also means finding new ways to clean quickly and easily—saving time and money. Adding sustainability goals to green cleaning results in a program that is designed to help maintain the life of the home—which minimizes resource consumption and waste contributions. Green cleaning provides a high level of cleanliness while reducing the overall environmental impact of their services. High demand is driving the need for environmentally friendly products and services.
Objectives
In striving to become a competitive and highly recognized cleaning service in the Washington, DC and Northern Virginia area, Mean Green Cleaning aims
Green washing: The disinformation disseminated by an organization so as to present an environmentally responsible public image. In order for big companies to stay on top of the market today, they are forced to think of advertising strategies to help their public image and advertise their product. Over the years the system has become very complex and also very questionable. Companies are willing to lie, change their logo, and sometimes even their company name just to keep their name and image clean in front of the public just to make sure that they are making their money. Green washing helps this by advertising to the public that they are environmentally supportive and responsible. Most people that are into buying “green products” do not even realize that the company they are buying from is green washing in some sort of way just so that they can attract attention to the public. Green washing companies may advertise that they are “eco-friendly”, but when it comes down to it, the facts hidden behind the curtains beg to differ. Just like in the green washing video we watched in class, the companies may look great compared to the worst companies, but that does not mean what they are doing is still productive for our environmental movement. One company that has been notorious for their green washing efforts for the past couple of decades is the Oil/energy company: British Petroleum a.k.a. Beyond Petroleum. They are one of the world’s largest leading oil companies who has also becoming a large energy supplying company with presence in petrochemicals, gas, and solar divisions. Over the past twenty years BP has been the cause of several deadly disasters in the oil business in the U.S. and around the world. Despite their green washing effor...
results. It is our duty to meet all your pressure washing needs in a fast and reliable manner, and also at a reasonable rate within your budget. Regardless if you’re a residential homeowner or a business owner, we will provide you with the most efficient eco-friendly cleaning solutions. We provide residential, commercial, and free services.
Today’s consumers are very environmentally conscious. The company is taking advantage of this by producing environmentally friendly products. The company has increased its profits through the sales of its Green Works product line. According to an article from the San Francisco Chronicle “…research says that Green Works accounts for about half that $100 million annual market for eco-cleaners” (Said, 2010). Customers like company that give back to the community. Clorox does this through the Clorox Foundation.” The mission of The Clorox Company Foundation is to improve the quality of life in communities where Clorox employees live and work” (Clorox, 2011).
By studying the fundamental nature of their business through the lens of the TNS framework, McDonald's Sweden is moving beyond eco-efficency. Today, approximately half of the 160 Swedish McDonald's, the bakery, and the national headquarters run on renewable energy - hydropower. All new restaurants use water pipes made of recycled plastic instead of copper, wood framing instead of steel framing, and wood foundations instead of concrete foundations - overall, reducing construction material use by 5-10 percent. Research is currently underway at seven restaurants to develop a biological filter to clean exhaust from fry stations. The new technology uses bacteria to eat the oil and reuses remaining clean air to heat their restaurants. In addition, McDonald's Sweden serves organic milk and beef, recycles 97 percent of all restaurant waste, has significantly reduced distribution distances helping to cut fuel costs by over 30 percent, and has eliminated the need for over 1,200 tonnes of packaging material by changing to smarter packaging.
When businesses make false environmental claims, then they’re greenwashing. In an attempt to respond to the growing demand of customers for greener products and greener processes, businesses have been put in that intricate situation of having to readjust their policies. However, this response has not always been candid and many businesses and corporations have resorted to greenwashing to maintain or even increase their profits.
Yet it wasn’t an easy sell for all Office Solutions employees. When Mairena first approached his sales and marketing team about promoting a green program to customers, they didn’t quite see the value and didn’t fully embrace or promote the recycling initiative. So he did it his way. Approaching the warehouse and distribution team, he collaborated with the manager and “sold it through the back door” –getting drivers to promote recycling with the customers. The company also recycles corrugated from the customers’ other suppliers.
I believe if the Clorox Company was attempting to improve the environment they wouldn’t still sell other products that are highly toxic and not eco-friendly. This sends a message to consumers that are often the opposite of those intended. The Clorox Company launched Greenworks not because the important effects it would have on the environment and the health of people, but because the demand by people for more eco-friendly products were high. I feel this is why the sales behind Greenworks increased, because consumers wanted more eco-friendly products because of the mainstream environmental movement was cultural relevant at the time. With the environmental movement in rapid decline in terms of cultural relevance, it’s a lack in consumers demand and I believe this is why Greenworks sales are plummeting. I also feel the Clorox Company launched the Greenworks product line to create the social responsibility that their new products would be good for the environment, and that their company was going “green”. I feel just because the Clorox Company launched Greenworks as a new product that is eco-friendly does not convince anyone of a sense of corporate social responsibility when, in the same breath, the Clorox Company still sells other highly toxic and not eco-friendly
In conclusion, going green in the workplace is catchy new trend. Choosing to go verdant can be a grueling task and one that is confronted with some unique pros and cons. Although making green choices come at a slightly higher price, the rewards that are earned more than cover these costs. When a company chooses wisely going green can not only help the environment, and reduce the carbon foot-print the company makes but it can also prove to be a very smart business decision that can be financially gratifying.
different models that clean all types of surfaces. Due to this sudden increase in sales,
“Various household cleaning products have been developed to facilitate the removal of dust and dirt, maintenance and disinfection” (http://www.thisland.illinois.edu/57ways/57ways_22.html)
Well, commercial cleansing products available in the market are not only costly, but are filled with toxins & chemicals. Regular usage of these chemical products at home can have long-term adverse effects, which may eventually lead to various health problems. This can be avoided by making homemade cleaners with all-natural ingredients like lemon, vinegar, baking soda, salt, olive oil, etc.
As we saw above Mintu and Lozardo (1993) defined green marketing as “the application of marketing tools to facilitate exchanges that satisfy organizational and individual goals in such a way that the preservation, protection and conservation of the natural environment is upheld” (Ruth , Kevin , & Debra, 2012). Kirchoff, Koch and Nichols (2011) defined it as “the holistic process of marketing activities within the firm that are aimed at reducing the environmental impact or products and their manufacturing process in a way that is profitable to them” (Koku & Ratnatunga, 2013). These differing definitions of green marketing create delusions of what green marketing is in the minds of consumers, it also gives organizations an easier chance to claim that their products/services are green (Koku & Ratnatunga, 2013).
This kind of "green marketing" promotion is common in Taiwan. Before talking about green trend or the awareness of environmental-friendliness, that gets popular around the world, let us begin with the definition of "green marketing". It widely covers various areas, such as manufacture and advertisement which are environment-friendly. "According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising." Owing to the globalization, most enterprises standardize the marketing strategies around the world, so as to benefit from large-scale economics, including production, logistics, marketing, management and so on. Hence, these enterprises are greatly influenced by green marketing. For those enterprises that do not catch up the green marketing strategy, they would be gradually be excluded or eliminated.
With the development of the science and technology, more and more people are going for healthy and green products. According to this situation, there are many companies claim their products are “green”. However, there are thousands of so-called “green” products, but not all of them live up to their claims, a considerable part of products not only damage the human’s body, but also pollute the environment. People called these companies “greenwashing”. Greenwashing refers to the practice of deceiving consumers into believing that a company is practicing environmentally friendly policies and procedures. Seems like anything and everything has “gone green” these days. Such as airlines, car companies, retailers, restaurants, even networks and stadiums. Thankfully, more often than not, that’s a good thing. It is only bad if it is greenwashing — that is bad for the environment and consumers, because of businesses doing the greenwashing.
STATE THESIS & MAIN POINTS: I’m going to persuade you that going green is one solution you could do to help improve the environment by first explaining the problem, then by explaining the factors responsible for pollution, and lastly by listing ways that can help solve this problem.