“The Goal” is a book written by Eliyahu M. Goldratt and Jeff Cox in 1984. The book is very famous in the management field. In 2004, the author published the third revision of it and celebrated selling over than three million copied of it around the world. Also, the goal book is taught in over than 120 collages. The book was recommended by my professor to be read and summarize as an extra credit. The book is about a plant manger in a manufacturing company, Alex, who was hired in this position six months ago. His plant was suffered because it was running with neither profitability nor productivity. His boss, Mr. Peach, told Alex that the plant will be shut down in three months unless shows some improvements. Alex then, meets with Jonah, a physic professor who helped him to keep the plant running. The book also discussed the family life of Alex which went up and down because his job took most of time and kept him away from them. Key words The goal, Mr. Peach, Alex, Eliyahu M. Goldratt, Jonah Introduction The Goal: A Process of Ongoing Improvement is a very popular and bestseller book in management section. Eliyahu M. Goldratt and Jeff Cox wrote the book in 1984. It comes in 390 pages. It published by The North River Press. In 20 years, over than three million copies were sold, translated into 21 languages and taught in over 200 collages. The way the book is written was like telling a story although the contents are science. That is because the author thinks it is the best way for education. The Summary The story of the goal’s book is about a plant manager of a manufacturing company whose name Alex Rogo. Alex has a bachelor degree in industrial engineering as well as a Master of business Admi... ... middle of paper ... ...nager) to think of idea to get many orders. They found Europe market is the way to fill the capacity. However, new orders created new bottlenecks. Consequently, two things were done. First, the inventory is increased. Second, the delivery period is increased twice than before. Conclusion “The Goal” is a book talking about challenges and problems that can face any plant manager. The story style used was very useful. I enjoyed the reading and gain more knowledge about the manufacturing operation. Many concepts and definitions were introduced such as the goal of any company and the its three measurements which are throughput, inventory and exponential expenses. Also, bottleneck and non-bottleneck resources. References [1] Goldratt, Eliyahu M. and Cox, Jeff (2004). The Goal: A Process of Ongoing Improvement. Retrieved from http:// ishare.edu.sina.com.cn
In The Goal: A process of ongoing improvement, Eliyahu Goldratt uses a form of literature that can be used even in today’s society to introduce his business theory of constraints. This theory is based on a chain with shortfall link in it. Basically, when analyzing any multipart system at any specific time, you will find the area of the system has a limited ability to maximize its goal. In order for this system to accomplish significant improvement it’s necessary to identify the constraint and redefine the system. Goldratt offers a great deal of information that is so basic to today’s management system that any who reads could absolutely benefit from.
Many people believe that in order to succeed in a business that is having difficulties, it is important to focus on a particular area in order to be better productive in each of them, and be able to reach the goal. Instead, Goldratt and Jonah demonstrates that is important to focus on the company as a whole, but at the same time, it shows that it is incorrectly to only focus in an specific manufacturing department, or one plant, or a department within the plant, because people should not be concerned in local optimums.
The heart of this story is based around the life of Alex Rogo, Plant Manager for
Carpenter, M., Bauer, T., Erodogan, B., & Short, J. (2013). Principles of management. (2nd ed.).
The Goal, by Eliyahu M. Goldratt and Jeff Cox is about a man, Mr. Alex Rogo, who is a plant manager for UniCo. Unfortunately, his plant is not doing well and he only has three months to get it “back in business.” Struggling with family problems, he does not even know why his plant is not succeeding; the statistics of his company tell him that his company is efficient. Alex remembers speaking with his old physics teacher from college, Jonah, who informed him where the issues lie in his company. He contacts him again, and Jonah tells him to figure out the productivity and goal of his plant first. Then, Jonah informs him about throughput, operational expenses, and inventory, three important measurements that should be examined in the company.
“The Goal” is as it vividly explains, is a book on achieving goals. Eliyahu Goldratt, world famous Israeli physicist turned business consultant, the creator of the “Theory of constraints”, in his work “The Goal”, explains a lot about managerial skills, to achieve higher productivity and efficiency, in a simple and lucid manner.
When reading the book The Goal written by Eliyahu Goldratt, there were many lessons that I learned in order to have a clear and concise understanding of a positive level of productivity in a company. To have a positive level of productivity there are may components that are taken into consideration. Understanding what it actually means to be productive and how to increase the level of productivity by knowing the actual goal of the company that is trying to be reached and the components that go into the process of being productive. There are many factors that contribute to the level of productivity and being able to identify these factors is the key ingredient to having a successful level of productivity.
Parens, Erik. A. Special Supplement: Is Better Always Good? The Enhancement Project. Hastings Center Report 28.1 (1998): s1-s17. Web.
Ownership and control of production ; vertically integrated manufacturing operation to enable its constant introducing of new items and also ensure short lead time
The Goal is a story about overcoming manufacturing problems that is told through the eyes of a plant manager, Alex Rojo. Alex arrives to work one morning only to discover the division vice-president, Bill Peach, showed up unannounced to see the status of a specific customer order number, discovered the order was incomplete, barked orders at employees to assemble the products, and finally informed Mr. Rojo he has only three months to improve his plant's performance before it's closed because the plant cannot get orders out the door on time. In fact, the order Bill investigated was already seven weeks late and the product not even assembled. After Bill departs, Alex heads to the floor to discover Bill's unexpected arrival has created more problems. The master machinest Bill yelled at before Mr. Rojo arrived quit but only after setting up a machine to complete the seven-week-late order that Bill demanded be shipped out today. The machinest, however, forgot to tighten two adjustment nuts on the machine so several parts must be scrapped, but even worse is that the machine, which just so happens to be the only one of its kind in the plant, is broken.
Robbins, S.P., DeCenzo, D.A., & Coulter, M. (2013). Fundamentals of management (8th ed.). Upper Saddle River, NJ: Prentice Hall.
The managers must set organizational goals aligned with the company mission. This will provide a strategy for achieving those goals. For example, planning can be seen at every level such as creating goals for sales as well as for the customer experience (Higgins, 1994).
Locke, Edwin A., and Gary P. Latham. "New Directions in Goal-Setting Theory." Current Directions in Psychological Science 15.5 (2006): 265-68. Print.
Kinicki, A., & Williams, B. K. (2011). Management: A practical introduction (5th ed.). New York, NY: McGraw-Hill Irwin.
Company goal is to educate us on the many options that will assist us in realizing our full potential and take to action to create the results we desire. From communications to goal setting and time management, we can all become more effective in our work and relationships.