Gluten Free Food Products : A Popular Trend Essay

Gluten Free Food Products : A Popular Trend Essay

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Gluten has become a popular trend. Gluten free diet, gluten free cereal, and gluten free baby food have all become products. Businesses were forced to adapt marketing strategies and communication efforts in order to meet the qualifications of the products trend on the new market. With this in mind my project will identify the business trend proposed by the development of gluten free products, evaluate the strategies businesses implemented to effectively implore the trend, and estimate the longevity of this business trend.
When determining the trend at hand we must look at how gluten came about. Successful gluten marketing entails providing a long term strategy that will persuade consumer beliefs towards buying these products. However, to fully understand the gluten trend one must place it along with its relation to various aspects such as celiac disease, allergies, and sensitivities. Although, the human race has engulfed wheats, grains, and bread since their inception many are skeptical that gluten is healthy. This propelled the gluten free trend and gave way to over 20 million people incorporating gluten free diets to lose weight and for other medical necessities. For example, anyone with digestive health problems can confirm that internet searches conclude most of the complications arrive from gluten. This only contributed to the beginning of the gluten free diet era which currently still exists. In the article Key Trends in Functional Foods & Beverages for 2016 it supports this claim stating that “Anyone with digestive
health problems who Googles their symptoms will find at least one link to gluten as a cause on the first page of their search results—and that is a big reason why 25% of people choose to reduce gluten in their d...


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... only validates my logical standpoint that business strategies were spot on in effectively communicating with consumers.
Businesses are forced to adapt marketing strategies and communication efforts in order to meet the qualifications of the products trend on the new market far too often. Taking an in-depth look at the thought process of many retail marketers we are able to further understand the response most businesses have to these trends. Market demands, social media, and consumer demands all contribute to the inception of popular trends in which this instance it was gluten free products. With this in mind I hope that my project helped identify the business trend proposed by the development of gluten free products, evaluate the strategies businesses implemented to effectively implore the trend, and gave a general idea about the longevity of this business trend.

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