When determining the trend at hand we must look at how gluten came about. Successful gluten marketing entails providing a long term strategy that will persuade consumer beliefs towards buying these products. However, to fully understand the gluten trend one must place it along with its relation to various aspects such as celiac disease, allergies, and sensitivities. Although, the human race has engulfed wheats, grains, and bread since their inception many are skeptical that gluten is healthy. This propelled the gluten free trend and gave way to over 20 million people incorporating gluten free diets to lose weight and for other medical necessities. For example, anyone with digestive health problems can confirm that internet searches conclude most of the complications arrive from gluten. This only contributed to the beginning of the gluten free diet era which currently still exists. In the article Key Trends in Functional Foods & Beverages for 2016 it supports this claim stating that “Anyone with digestive
health problems who Googles their symptoms will find at least one link to gluten as a cause on the first page of their search results—and that is a big reason why 25% of people choose to reduce gluten in their d...
... middle of paper ...
... only validates my logical standpoint that business strategies were spot on in effectively communicating with consumers.
Businesses are forced to adapt marketing strategies and communication efforts in order to meet the qualifications of the products trend on the new market far too often. Taking an in-depth look at the thought process of many retail marketers we are able to further understand the response most businesses have to these trends. Market demands, social media, and consumer demands all contribute to the inception of popular trends in which this instance it was gluten free products. With this in mind I hope that my project helped identify the business trend proposed by the development of gluten free products, evaluate the strategies businesses implemented to effectively implore the trend, and gave a general idea about the longevity of this business trend.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Wheat is one of the number ones sources of fiber in the American diet. According to gluten.net (GIG) gluten is a storage protein that is found in all grains. The immune system response to this protein is called Gluten Sensitive Enteropathy or Celiac Disease. People with this sensitivity must adhere to a gluten-free diet and must avoid wheat, rye and barley products. This paper will examine gluten-free products and address the opinion that this emerging trend tastes as good as any other food with gluten in them.... [tags: Nutrition ]
1143 words (3.3 pages)
- I was one of the faddists that fell into the gluten-free diet trend. After seeing famous celebrities such as Miley Cyrus and Lady Gaga jump on the gluten-free frenzy I naturally had to try it. Gluten-free is perceived to be a healthier lifestyle. However six months into my gluten-free diet I noticed myself constantly feeling sick, tired and cold. I had zero motivation to do anything anymore. I consulted my doctor and found out my iron levels were extremely low. He suggested I stop the gluten-free diet.... [tags: Gluten-free diet, Coeliac disease, Nutrition]
1142 words (3.3 pages)
- Enjoy Life Foods’ mission statement is to deliver safe and allergen-free snacks, but not free from taste. The products that Enjoy Life Foods make are certified gluten-free, verified non-GMO, and free from the top eight common allergens identified by the FDA. After Scott Mandell founded Enjoy Life Foods in 2001, Enjoy Life Foods released 12 bakery items in the following year and entered the Canadian market in 2005 ("Our History | Enjoy Life Foods”). With Enjoy Life Foods expansion in the market, Inc.... [tags: Gluten-free diet, Coeliac disease, Marketing]
1210 words (3.5 pages)
- Freshman year of college began just like every other year for me, busy, boring, and filled with stomachaches. After every meal I ate, my stomach would feel as if I was being eaten from the inside out. Occasionally the pain would be so horrid that I would ball up into the fetal position and remain that way until the pain had passed. After months of enduring this, I finally went to the doctor. After much discussion, we determined that I had gluten intolerance. Intolerance is not as serious as coeliac disease; however, the treatment remains the same.... [tags: Gluten-free diet, Coeliac disease, Gluten, Wheat]
1104 words (3.2 pages)
- A. Nutrition Education Needs The intervention targets parents and children who are on, or making the transition to, a gluten-free diet (GFD). Gluten is the storage protein found in wheat, barley, rye, and grain hybrids, and the intolerance to these proteins can cause an autoimmune disorder called Celiac Disease (CD). A gluten-free diet is the cornerstone treatment for CD and implies a strict and lifelong elimination of gluten from the diet. A GFD is the best treatment for people with CD, but it is common for immuno-sufficient people to also be on the diet.... [tags: Gluten-free diet, Coeliac disease, Nutrition]
1578 words (4.5 pages)
- The Ultimate Crepe Cookbook: 50 Easy to Follow Savory, Gluten-Free Recipes for Everyone Whether your health conscious or it’s for health related reasons, many people are eliminating gluten out of their diets and substituting similar products in its place. With this savory Gluten-Free crepe cookbook, I will take the frustration out of the term Gluten-Free and provide you easy to follow recipes that contain everyday ingredients found at your local grocery store. Gluten-Free cooking does not need to be difficult in order to be delicious.... [tags: Flour, Wheat, Gluten, Crêpe]
1594 words (4.6 pages)
- Celiac disease affects one in every one-hundred and thirty-three people. And while there has not been a specific test or way of knowing exactly how to diagnose gluten intolerance it is estimated to be effecting six to seven percent of the population. That is just some important background information about celiac disease and gluten intolerance. The problem put into question for this particular proposal is whether or not there are enough gluten free options available at the dining center. Of course one could argue, “just get it without bread” or any other form of gluten but for some, including myself, who actually suffer from celiac disease even the slight cross contamination can cause one to... [tags: Gluten-free diet, Coeliac disease, Gluten, Wheat]
1933 words (5.5 pages)
- Gluten- sensitivity and gluten allergies have become increasing popular. One particular disease associated with gluten is the autoimmune disease, “Celiac disease”. This autoimmune disease is also known as gluten-sensitive enterpathy and nontropical sprue.It is triggered by ingesting wheat gluten and related proteins of rye and barley in genetically susceptible individuals, giving this disease a predisposing risk factor of being hereditary. Celiac disease is the result of an unchecked immune reaction to gluten.... [tags: Autoimmune Disease, Celiac Disease, Gluten]
1433 words (4.1 pages)
- 2014 Saggy Pants Sagging is a popular trend all over the world, it is not a trend that is specific to a location. Sagging is when people, mostly men, sag their pants below their waist exposing their underwear. Some people think that this is an offensive fashion due to the origination and some people considered the clothing style public indecency. Many public officials around the world are trying to outlaw the saggy pants fashion. Even thought some may not paticulary like the fashion, sagging your pants should not be categorized as indecent exposure or considered illegal activity.... [tags: First Amendment to the United States Constitution]
1295 words (3.7 pages)
- Every day, more and more groceries and health food stores stock gluten-free products. That’s good news. New research proves that gluten can cause inflammation in any organ and any cell of your body (Pillow). Inflammation is the body’s biological response to injury; it is a defensive immune response that causes increased blood flow to an area. This inflammation may trigger swelling, pain, and loss of movement in joints. Under normal conditions, inflammation is a healthy response, the body is guarding itself from additional injury, restoring existing injuries, and maintaining healthy tissue.... [tags: Gluten is a Silent Killer]
2547 words (7.3 pages)