One of the leading and top coffee chains in Australia is Gloria Jean’s Coffees. It is an Australian-based coffee company, with more 480 stores across Australia. It is one of the largest coffee chains in world and is one of Business Review Weekly’s top 1000 companies and in top 500 private companies in Australia in 2008. Originally, the company started its operation in the USA, particularly in Chicago, with Ed Kvetko and Gloria Jean as founders in 1979. After over a decade, an Australian business man and coffee expert, Nabi Saleh, introduced Gloria Jean’s Coffees across Australia. In 2009, Gloria Jean’s Coffees International affiliate company, Praise International North America Inc bought the company’s US retail and franchise operations from its current US owner (Gloria Jean's Coffee, 2013). Now, Gloria Jean’s Coffees has already a wide presence in 37 markets globally, with numerous outlets in Australia, Malaysia, Mexico, USA, South Africa, Kuwait, Korea and many others. In particular, it has only 2 outlets in China, located in Xin Mei and Zhenyuan. The company is still pushing its effort in making a significant presence in China, and increase and diversify the company’s revenue streams.
The People’s Republic of China is the fourth largest country in the world is the most populous nation, with population reaching to over 1.349 billion as of July 2013. China’s population is composed of varied ethnic groups such as Han Chinese, Zhuang, Manchu, Hui, Miao and others. Chinese speak different languages, mostly standard Chinese or Mandarin, Cantonese, and other minority dialects. Most of the Chinese are practicing Daoist and Buddhist. There are also others practicing Christian and Muslim religions. China’s government type i...
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...nt products and could venture into innovating products that describes the culture of China. This enables localization of products and could pose significant opportunities for the company. More so, the company could adapt competition-based pricing strategy. The company could use multi-faceted marketing approach for their promotional strategy which includes online marketing, localized company websites, print and broadcast advertisements and many others. Besides kiosks and in-line stores, the company could have company-owned physical locations where there are seats and tables for their customers. For human resources, they could employ multi-lingual employees in order effectively service their customers, given that China have different languages and dialects. Private capital funding could be an approach for entering and operating their stores in the Chinese market
With a vast population, there are numerous religions followed, such as Buddhism, Christianity, Islam, Folk Religion, Hinduism, Judaism, as well as others, and those who do not practice a religious faith (CIA). Beijing is the capital of China and was named Peking prior to 1949 (Peking). Chinese or Mandarin is the official language, and there are several dialects of the language (CIA). In addition, the time zone in China is Coordinated Universal Time or UTC plus 8 hours (CIA). China exports the following: electrical and other machinery, clothing, furnishings, textiles, and integrated circuits, according to the CIA.
After watching the documentary The Long Search: Taoism: A Question of Balance—China, I am totally surprised by the details in the video, which explain every single aspect of people’s daily life in Taiwan as religious, especially Taoist. Since China does not consider itself as a nation of religious beliefs and practices, I do not actually think of what Chinese people do everyday as religious. However, after studying Religions in China for a semester, I finally realize that all the Chinese traditions and beliefs have evolved as a mixture of Confucianism, Taoism, and Buddhism. As a result, it all makes sense to see in the video that Taoism is a dominant religion that has deeply influenced individuals’ life in Taiwan.
There are many different ways of looking at and understanding the large and multi faceted country of China. From looking at things like its history, economy, politics, philosophies, and other aspects of the Chinese people, it is difficult to really describe China as one specific thing. Instead of there being one true face of China, it seems there are a variety of different people and faces to represent this diverse country. In some cases, what might be representative of one group of people in China, is completely different for another. Take for example the difference between people that live in rural areas, and people that are living in the city. As seen in the documentary, Young and Restless in China, the poor people in rural areas live very
As we can know, Buddhism, Christianity, and Islamism are the three largest religions all over the world. They all play a very significant role in our life. Nonetheless, Christianity and Buddhism are the largest population around the world. Through our religious distribution map around the world, there are seven billion followers who believe in Buddhism while twenty billion followers who believe in Christianity around the world. Moreover, Christian population are the 31.5% of the world population, in the meantime, Buddhists are the 7.1% of the world population around the world. In China, there are lots of people who believe in Buddhism because they think that Buddhism which can bring their fortune and safety. That is a only one reason Buddhism which plays a large population in China's population. Historically, Buddhism are largely distributed to some Asian areas like China, Thailand, and Japanese.
Chinese people might find naming their religion challenging as it is a mixture of “traditional religion, Buddhism, Confucianism, and Daoism” (Corduan, 2012, p.388). The Chinese Popular Religion continues to evolve and change as the world around it changes and outside influences enter the Chinese culture (Corduan, 2012). Investigation of the Chinese Popular Religion includes its key features, practices, and influences, along with tis role in contemporary China, and how Christians can enhance their interactions.
This case study revolves around Starbucks ability to launch an aggressive expansion in China, a coffee frontier steeped in nearly 5,000 years of tea, Starbucks location-scouting skills and marketing savvy will be put to the test. This case study involves three questions: 1) Should Starbucks continue its expansion in China? 2) Will the Chinese be persuaded to drink coffee instead of tea after 5000 years of no consumption of coffee? 3) Will Starbucks current marketing plan work in China without advertising?
Starbucks is one of the most recognizable and successful coffee brands in the world. Starbucks believes in serving the best coffee possible. Starbucks’ international market that was expanded into China in 2002, still has only a tiny part of the Chinese beverage market (Harrison et al., 2005). The company President, Charles Shultz is ascertaining the possibility of establishing new coffee houses in China.
Internationalization Phase, during this phase Chinese companies focused on ‘building brand, localization of products and services for new markets, and differentiation of products to support higher margins’ they did what was ‘good enough’ for the market (Teagarden & Cai, 2009:78). An important issue during this phase was to research and develop the products, and to keep the key talent of the company, such as managers and engineers.
Confucianism, Taoism and Buddhism constitute the essence of the traditional Chinese culture. The relationship among the three has been marked by both competition and complementation in history, with Confucianism playing a more dominant role. Confucianism emphasized a reiteration of current moral values and Taoism developed a system of based upon a harmonization of man with the natural order. These two popular philosophies, however, developed into popular religions eventually. Besides the major religions, ancestor worship and animism also have strong support in China. Chinese people are very pragmatic, worshipping gods that might answer their prayers.
China has an area of 9.6 million square kilometers and a coastline of 18,000 kilometers (Network Center of MOFCOM, 2004). It has a population of 1,401,586,609 people as of 2015 (Worldometers, 2015). In China they tend to eat a lot of the same foods. Some of the local food consists of rice, noodles, fish, vegetables and meats (Parkinson, 2011). “China is described as a collectivist country because it “emphasizes the needs and goals of the group as a whole over the needs and wishes of each individual ().” “Upholding a stable and harmonious society has been viewed as the most important role of ethics (Werth, 2013).”
In many countries, religion is very important, so important that some cultures use it in every aspect of their lives. China, like some other countries, is a multi-religious country.... ... middle of paper ... ...
When starbucks enter the Australian market in 2000, It was successful. Starbucks targeted the capital cities before going into regional centers. The reason is simple, as demand for pricey coffee is higher in the capital cities, and during that time less competition are expected. Starbucks became the leading and competitive company in the coffee chains globally. By 2007, Starbucks has opened more than 84 company-operated stores across the country. It was until mid 2008, that Starbucks realise its peak of success has ended in the Australian market.
Business Environment – The firm is considered a coffee giant company that is a big brand in the business being able to expand aggressively in the market worldwide before it entered in New Zealand. But the business environment of this country is quite unimaginable for a US based company for it to venture without having a thorough marketing analysis covering all the risks in the venture considering the distance and the traditions which differs a lot in many countries thus making it very unique and incomparable. It is only when the company is able to come up with the correct strategy in entering the business that will make it thriving. Starbucks New Zealand entered the Kiwi market by way of franchise and joint ventures. They partnered with a very stable local business partner called The Restaurant Brands New Zealand Ltd. In this case, the company is able to hurdle the market barriers including business laws, taxation, physical set up, traditional and cultural differences that may come along the way. (Starbucks, 2012)
Starbucks has identified high value opportunity in China, India, Brazil and Japan. The large expansion opportunity of twelve billion in China alone is enough to drive Starbucks to expand globally. The organization has planned to double its footprint to 3000 stores in China by 2019 ("Starbucks Details Five-Year Plan to Accelerate Profitable Growth", 2014). Starbucks realizes that eventually there will be a diminishing return on their existing market within the US due to market maturity and there are only two ways to expand through diversification in their offerings and entering new markets. Given the international opportunity for growth and expansive tea market in Asia, the company will enjoy the benefits of the growth opportunity. Management’s decision to continue to grow globally is a driving force that has yielded
China has more people than any other country. By the end of 1995, one out of every five people in the world lives in China. China had a population of 1,211.21 million living on the mainland. By contrast, the United States, with the third largest population, accounts for only one of every twenty people.(3) China's population density of 126 people per square kilometer (317 persons per square mile), according to the 1995 sample survey on one percent of China's population, is relatively high.(4) However, China does not have the highest population density in the world because of the country's vast land r...