Walmart Globalization And Grobalization

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Sociologist George Ritzer coined the term grobalization in his 2007 novel, The Globalization of Nothing. In it, Ritzer defined grobalization as “the imperialistic goals, desires, and needs of large corporations, or even entire countries, to impose themselves in various areas of the world so that their power, influence and profits can grow” (2007). Grobalization is a combination of the words “growth” and “globalization. Grobalization is used over globalization because it speaks specifically to the “growth imperatives of organizations and nations to expand globally and to impose themselves on the local (Ritzer, 2007). As a form of unbound capitalism and cultural imperialism, grobalization is both a specific and extreme form of globalization. …show more content…

And what is even better is that the convenience comes at a low and affordable price. Hailing its low prices and expanding across the nation and throughout the world, Wal-Mart has become a global behemoth, the global goliath, and the ubiquitous corporation (Marquard, 2006). Without a doubt, Wal-Mart is a success story from the start when Sam Walton opened the doors of the very first Wal-Mart in Bentonville, AK more than fifty years ago. The Wal-Mart chain has remained particularly successful when in 2002, it surpassed Exxon-Mobil to become the world’s largest corporation in terms of sales and estimates that more than 200 million customers visit its stores throughout the United States each year (Gereffi, Christian 2009). In 2008, Wal-Mart boasted a global net sales of $473 million, over 2 million employees, and approximately 33 million retail square footage added in fiscal 2014 (Wal-Mart Annual Report 2014). Wal-Mart has become such a corporate giant by capitalizing on its own brand of grobalization, …show more content…

There was a shift in power in how manufacturers and retailers do business. Historically, it has been that the manufacturer had the most power and the retailers were the subordinates who were at the mercy of the big dog manufacturing outlets. However, as Wal-Mart rose to fame and prosperity, the fundamental aspect of the Wal-Mart culture, cost cutting, changed the game. This can be seen by examining the decline of Rubbermaid. Rubbermaid was a large supplier for the Wal-Mart Corporation and for a time, both partners were happy with their arrangement. But, when the price of resin increased, Rubbermaid was forced to increase their prices across the industry to all retailers. Wal-Mart refused to accept the increase citing their need to keep low prices and dropped a significant portion of the Rubbermaid products for several years. It caused tremendous financial strain for Rubbermaid and former CEO Carol Troyer lists it as one of the first signs of the decline of Rubbermaid (Is Wal-Mart Good for America). The company was eventually sold to Newell in 1999 and the contents of the plants were auctioned off. Wal-Mart gained the upper hand in the exchange between retailers and manufacturers where the manufacturers are now at the mercy of the big discount retailers like corporate giant, Wal-Mart. Now Wal-Mart, the retailer, walks into the room with several

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