Globalisation of the Apple Corporation

1574 Words4 Pages
bulb-icon

Recommended: Business level strategies of apple

Globalisation: The Apple Corporation
Globalisation highlights a process in which national and more localised economies, societies, and cultures are become interconnected through the worldwide network of trade, communication, immigration and transportation. (Anon., 2014) This essay will assess to what extent the Global Corporation Apple meets Luke Martell’s 5 criteria of Globalization. Upon establishing these 5 steps which are Global in distance, globally Inclusive, Interdependency, and Stability in relation to structure and finally availability to the masses (Martell, 2010). This essay will critically assess the significant importance and effect of issues such as power, inequality and lack of inclusion presented in the global process has on the Apple Corporation.
Apple is a Global corporation established April 1st 1976. In 2011 Apple made US$16 billion in merchandise sales alone. In August 2013, Forbes (American business magazine), rated apple as the 79th most innovative company in the world beating companies such as Nintendo and Adidas. (Anon., 2013)
Martell identifies that for certain objects to achieve true globalisation and not just a fraction of it; they must be fundamentally global in distance (Martell, 2010). Apple Corporation in relation to Martell’s criteria goes some way to achieving global distance. In 2013 Apple had a huge number of retail stores reaching around 416 stores(Anon., 2013) however this was spread over only 15 countries, to address this limitation apple attempts to use the availability of their online store to reach those counties that do not have a physical Apple store regionally.

Apple uses this approach to reach around 97 countries all of which have an official Apple web presence of some kind (Anon....

... middle of paper ...

...d are in high demand this may be due more to consumers looking to pay monthly phone contracts as a more manageable way to purchase an iPhone rather an Apple products being reasonable priced. This suggests that although Apple products sell well if the price continues to rise it may not be so easily affordable for the masses
Therefore this essay has assessed to what extent the Global Corporation Apple meets Martell’s 5 criteria of Globalization. Upon establishing these 5 steps which are Global in distance, globally Inclusive, Interdependency, Stability in relation to structure and finally availability to the masses (Martell, 2010) this essay has shown by how much apple could be considered fully Globalised with relation to the significant importance and effect of issues such as power, inequality and lack of inclusion presented in the global process has on the company.

Show More
Related

  • The New Apple Inc.

    802 Words  | 2 Pages

    According to WirelessWeek’s (2014), the Apple brand might possibly be dropping in popularity and losing its lack and luster. A new research was conducted by a firm and it was determined that Apple was one of the most vulnerable brands due to its poor performance and was no longer appealing to the younger demographics. Its competitor Samsung it currently the most popular brand but it seems only in continental Europe according to the WirelessWeek.

    Read More

  • Achieving World Class Business Performance

    864 Words  | 2 Pages

    General Motors is knocking on the door to world class business performance. Ohmae’s five stages of global operation support General Motors aspirations. From stage one to stage five there are significant differences to becoming a global organization. For instance, stage one, states that a company supports arm’s length customer export activity by a domestic company that links up with local and distributors to function. This stage represents the entry level global corporation. General Motors is at stage 4 of Ohmae’s five stages of becoming a global corporation, because it has exemplified the following traits: Systems and tools used globally not just at headquarters, R&D, Engineering and other business operations have a global focus, and all support functions are applied globally. (MFGO 601, WK. #2 Lecture Notes) An example of Ohmae’s, stage ...

    Read More

  • Globalization and Human Resource Management

    1375 Words  | 3 Pages

    Globalization can not only affect a company opening an office in another country but it can affect a small local business as well. As the internet brings the world closer together it becomes far more likely that a business that opened with no intention of selling internationally will have customers form different parts of the world asking for their product. For instance a steel company located in Pennsylvania may suddenly find orders coming in from South American factories. How the steel plant chooses to handle this new international customer could mean ...

    Read More

  • Apple Case Analysis Paper

    1594 Words  | 4 Pages

    Apple is an American producer of personal computer, personal computer peripherals, cellular telephones and PC programming. It was the first effective personal computer organization and advanced the graphical client interface. Its central command center is situated in Cupertino, California. Apple was established by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, to create and offer PCs. Apple is presently the world 's second biggest data innovation organization by income after Samsung Electronics, and the world 's third biggest cellular telephone producer.(Apple, 2012)

    Read More

  • Apple Globalization Case Study

    1176 Words  | 3 Pages

    The organization has had to ensure that it has retail stores in many countries globally and website options in more than 100 countries. The company further enhances access of online stores in more than 37 countries which is accessible all the time and people are able to access the services regardless of their location. Globalization further affects the organization in the sense of international market management which requires it to engage in strictly global decision making. The organization’s production networks have been geared to enhancing global competition (Lüsted, 2012) .The Company is further good when it comes to seizing the opportunities available in global market. For the organization to find efficient as well as cheap means of production, it has to bargain hard so as to allow its contractors to have low profits. This mostly is consequential to the suppliers cutting corners with the use of cheap

    Read More

  • Impact of Globalisation on the Music Industry

    1044 Words  | 3 Pages

    In this paper I will be discussing how globalisation has impacted the Music Industry in recent years, and in particular the multi-national giant Universal Music Group (UMG). Globalisation is a noun that is hard to define; it has many definitions depending on which scholar you talk to, which dictionary you reference, and the viewpoint you take. The Oxford dictionary will tell you that globalisation is “the process by which businesses or other organisations develop international influence or start operating on an international scale” (Definition of globalization in English). People’s perspectives on defining the word vary depending on the place they were born, where they have lived, the religion they follow, their social status, political ideology, cultural background and wealth, amongst other things, because all of these will affect whether they view globalisation to be a positive or negative occurrence. My favourite definition comes from Kenichi Ochmae; a Japanese organisational theorist most recognised for introducing Japanese management methods, such as the just-in-time method of production, to the Western world. In 1992, Ochmae said that globalisation is the “onset of the borderless world” (Al-Rodhan, 2006). This is my preferred explanation of globalisation because it is so simple to digest. From the phrase “borderless world” alone you can begin to understand exactly what globalisation is all about, however the simplicity of this definition is also its downfall because it is very non...

    Read More

  • The Five Drivers Of Globalization Of Apple Inc.

    1916 Words  | 4 Pages

    to maintain being a leader in international business they must continue to adapt to the five major kinds of drivers of globalization. These drivers are all based on change: (1) political, (2) technological, (3) market, (4) cost, and (5) competitive. What are these drivers of globalization and how can these five drivers of globalization affect Apple Inc.? Well, let us take a

    Read More

  • Apple Hr Strategy Analysis

    1145 Words  | 3 Pages

    Apple Inc, founded in 1976 by Steve Wozniak, Ronald Wayne, and Steve Jobs, headquartered in California, is a multinational technology giant. Developing, designing, creating consumer electronics, computer software, online services. Well-known for the iPhone, iPad and Mac computers, Siri and the IOS operating systems transfer and sync on all Apple devices with just one click. Consumers like myself are fascinated with all things Apple. Apple fashioned an assortment of devices and programs that are not only visually cool but also easy to use and makes my life easier.

    Read More

  • Apple, Inc: The History Of Apple Inc.

    1963 Words  | 4 Pages

    Apple, encapsulated in that name are the ideals and paradigms that have made Apple the most successful brand of the early 21st century. The connotations of that name Apple is far reaching immediately conveying to one the aims, goals and dreams of this company. As Steve Chazin (2008) put it, “They are making complex things simple and elegant”. In recent times one can easily juxtapose the word innovation with Apple, they have become synonymous with each other and rightly so in that Apple’s ability to dislodge the hegemony that Microsoft had presided over the software/hardware market required unprecedented innovative efforts. These innovative efforts were at the foundations of this company where in the 1970’s they introduced the television as a display system of watching and cassette interface for listening and recording programs. This paper attempts to gauge and give an appraisal through marketing lens specifically targeting their use of Neil Borden’s marketing mix elements (product, place, promotion & price).

    Read More

  • Apple Competitive Advantage

    1544 Words  | 4 Pages

    Apple was founded in 1976 by Steve Jobs and Steve Wozniak, who were determined to change the way people were utilizing the computer. From then Apple has been able to grow its business into one of the most prominent company in the world. Apple Inc. is an American company that creates software, cellular phones, computers and consumer electronic products as well. Some of the Apple products most recognized products are the iPod, iPhone, Mac, and the recently new iPad. They have established over 300 retail stores in about 10 countries around the world. Many people do not know this, but also service numerous of computer software, such as Mac OS X operating system, Final Cut Studio, Logic Studio, iOS, which is a mobile operating system that hosts

    Read More

  • Managing Organizational Structure at Apple Inc

    1512 Words  | 4 Pages

    Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.

    Read More

  • Apple Success: The Apple's Success Story

    1245 Words  | 3 Pages

    Apple Inc. Founded by Steve Jobs, Ronald Wayne, Steve Wozniak in April 1, 1976, is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers.

    Read More

  • Business Analysis: Apple - Value Proposition and Culture

    1039 Words  | 3 Pages

    Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. “Fortune” magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.

    Read More

  • Strategic Management of Apple, Inc

    1524 Words  | 4 Pages

    The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.

    Read More

  • Globalization and Technology

    1460 Words  | 3 Pages

    Stonehouse, G., Campbell, D., Hamill, J. & Purdie, T. (2004). Global and Transnational Business (2nd ed.). Chichester: John Wiley & Sons.

    Read More

More about Globalisation of the Apple Corporation

Open Document