Media organisaiton have predominantly made use of the web as an additional method to deliver versions of their printed copy. This development of traditional news media regarding online media has reformed their production, distribution and reception of their content. These adaptations have transformed news-reading routines and have jeopardised the interpretation of relationships between readers and the media (Sacco, Stanoevska, Giardina: n.d.).
Societies have now become active contributors in the news-gathering and analysis process of media. Blogging, social media, citizens and involved journalism has developed which has created what is known today as user generated news content. New methods, increasingly centered on interactivity and community partnership have become the primary online activities of media channels today (Sacco et al.: n.d).
Contemporary cases of social activism reveal that movement in the way research and reporting are being carried out today. Online petitions accomplish in matter of days what would usually take months or years to achieve.
... middle of paper ...
... Rodzvilla, (Perseus Publihing, 2002), 242.
19 Cammaerts B. and Carpentier N. “The Internet and the Second Iraqi War: Extending participation and challenging mainstream journalism?” in Researching media, democracy and participation, ed. N. Carpentier, P. Pruulmann-Vengerfeldt, K. Nordenstreng, M. Hartmann, P. Vihalemm and B. Cammaerts (Tartu University Press, 2006), 159-176.
Boler M., Digital media and democracy: Tactics in hard times (The MIT Press, 2008).
21 Ost J., Granhag P.A., Udell J. and af Hjelmsäter E.R., “Familiarity breeds distortion: The effects of media exposure on false reports concerning media coverage of the terrorist attacks in London on 7 July 2005.”Memory, 16 (2008): 76-85.
22 Newman N., The rise of social media and its impact on mainstream journalism (Oxford: Reuters Istitute for the Study of Journalism, University of Oxford, 2009).
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