A Shared Vision
The NFL has already determined that it needs to Globalize. Now that it knows the direction the organization needs to go, it must communicate the reasons for this move. Jick and Peiperl (2011) said that one of the beginning steps to begin the change process is to create a single direction and a shared vision. This vision must articulate what the NFL wants to become and serve as a guide on how to get there. In fact, Jick (2011) stated, “One of the first steps in engineering change is to unite an organization behind a central vision” (p.214).
For the NFL to remain valid, it must become global. Many different leagues, in many different sporting venues, exist, and the United States NFL is one of the newcomers competing for market share. The NFL already has a European presence, but it lacks international recognition. To remain effective, it must join the existing sports leagues in the global arena.
Individual brands, such as Nike, Inc. and Under Amour each seem to see the need to reach an international market, yet the NFL has been very slow in taking this step until the last few years. Places like Germany and Mexico seem to like the NFL brand yet little effort appears to h...
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...f leadership among the various stakeholders. Possibly, to be more accurate, the NFL may be afraid of losing American investment if it takes its brand overseas.
Biblically speaking, when contemplating the term “globalization”, one could compare it to the mandate given to the disciples in Matthew to “Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you (Matthew 28:19-20a, NKJV). The Great Commission was given so that the Good News would be spread to the ends of the earth. Had the disciples stayed in Jerusalem to conduct services in the upper room, where would the church be today? From a worldly perspective, if the NFL is to expand its presence beyond the borders, it must take the lead in presenting to the world what it has to offer.
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