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The following is an analysis of the problems evident in the Global Communications scenario. The management team within Global Communications is weak in many areas including internal communication, critical thinking, and problem solving skills. The lack of effective communication could easily be held to blame for the recent demand for immediate actions to be taken due to the drop in stock value. If there was better communication within the company, this decline in the cost of shares could have been forecasted and addressed appropriately rather than being forced to make drastic, last minute decisions. The low morale of the employees and the negative publicity experienced is due to the lack of communication with a key stakeholder. The union has made sacrifices, including reducing the size of their benefits package on the behalf of their workers to aid in the financial support of Global Communications. In return, they were not notified of additional actions to retain profits and were completely disregarded when requesting negotiations. In this paper, these issues have been considered [Use the active voice unless you have a very good reason for choosing the passive voice. While both are grammatically correct, active verbs are usually more effective because they are simpler and more direct.] a well as other sources to develop an optimal solution, alternate solutions, and a plan of action .
Issue and Opportunity Identification
Global Communications' problems stem from their lack of effective communication, the decisions made that effected a major group within their stakeholders, and the competiveness [Check spelling] of the current market.
The first major event that initiated these problems is the decline in stock prices. Competition increased and the technology needed to keep up was not properly addressed. Once the shares hit an all time low, the board members were under tremendous pressure to develop and execute a plan of action immediately.
The second major cause of Global Communications' current issues is the decision to not include the Union of the proposed changes. The Union recently made sacrifices for the financial losses experienced by the company. The union as Global Communications being unappreciative of the efforts received the lack of involvement in the development of the long-term plan of action.
There was yet another major decision that has caused the current dilemma. The decision to refuse to compromise or even properly address the concerns of the union will have many long-term negative effects.
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Stakeholder Perspectives/Ethical Dilemmas
The three stakeholder groups of Global Communications are the investors, the union, and the consumers. The management team along with the board of directors has a responsibility to all three of these groups. The ethical dilemmas are usually involving choices between informing other groups besides the investors when taking risky actions to gain profits.
The conflict of interest occurs between the union and the investors directly and the consumers indirectly. The financial decision that must be made to increase profitability for the investors is not always beneficial to the employees. The consumer may not agree with how the profits were gained but will not be as concerned due tot the need for the product or services rendered.
Global Communications seeks to increase profits by reducing production costs. This attempt to increase profits will provide an opportunity for the company to become more competitive and recognized globally.
Global Communications will become a globally recognized competitor within the telecommunications industry. The rapid bounce back in profits will prove the abilities of this company to withstand the economic hardships that occur as the needs of its consumers change. The quality of services provided will be consistent and the loyalty to its employees will be unsurpassed by the competition.
The alternative solutions are not the preferred choice of actions but will be necessary if the optimal solution is found to be less effective than anticipated by management. The first alternative solution is to restructure the higher salary positions, next would be to lower prices to spark demand, and the third alternative solution is reach an agreement with the competition to share the costs and profits of specific areas of service.
The solutions found in the benchmarking activity included hiring members of the union as paid employees that have immediate access to the decision making process, developing a system of communication that focuses on interactions, and the development a more long term solution that does not have immediate effects on the employees.
Analysis of Alternative Solutions
The weight of the alternative goals selective is was determined by how well the solution met the needs needed to meet each goal effectively. For example, the solution that involves the restructuring of the higher salary positions has little effect on the goal in which the internal communication is to be improved. Therefore, this solution was given the lowest score in relation to that goal. The quality of services provided can be directly related to the collaboration of other companies and Global Communications. By combining their efforts with other telecommunication companies, the consumer is more likely to receive services that are more efficient and reasonably priced. Therefore the rating for this solution was higher in correlation to the goal of providing quality services and increasing profits.
Risk Assessment and Mitigation Techniques [You should do more than identify the risk. Analyze it]
The risk involved in the alternative solutions include trusting the competitors, the risk of loss of profits by lowering prices, and the higher salaried employees feeling betrayed by the reduction in their salaries to increase the budget.
Optimal Solution [Use the same font and font size for the entire paper]
The optimal solution developed for Global Communications consist of four phases of growth and development. The first phase is redirecting advertisement efforts and product availability to a different audience. The target consumers should be reevaluated. The second phase involves "brand awareness". This is a process by which the consumers are educated on the importance of Global Communications as a quality provider of telecommunication solutions. Phase three, addresses the labor cost of the locally based call center. Instead of mass lay offs, the number of hours worked should be altered as well as a restructuring of benefits. More part time workers can be utilized with fewer benefits. The fourth and final stage is to improve the internal lines of communication with staff as well as stakeholders. All four phases address the ethical dilemmas by satisfying the needs of each group listed in Table 2. The investors see profits; the workers retain employment, and the consumers received customized products.
Implementation Plan [This is not enough to summarize your implementation plan]
The optimal plan will have to be a collaborative effort within management. The idea is to develop a better communication system as well as avoid causing the employees that are loyal to suffer for the sake of growth and global exposure.
Evaluation of Results
The measurements reviewed during the evaluation period will be qualitative rather than quantitative. The reasoning is simple. Global Communications problems are based on intangible items such as communications. The issues experienced within this company cannot be tracked by numbers. The quality of the improved communication efforts and the positive changes that are made to develop this organization's ability to meet the goals established is what would be evaluated by surveys taken by the employees and stakeholders, consumers reactions to the changes in the evidence of sales, and the ability of Global Communications to be globally recognized within the next 5 years. [This sentence is long and confusing. Please rewrite for clarity.]
Global Communications has a arrived at a fork in the road and has been presented with two choices: continue status quo and risk closing it's doors or become more competitive by making tough financial decisions that have short term losses for long term gains. This dilemma has been handled poorly to say the least. The management team has alienated key stakeholders, decreased jobs for their employees in the local market, and disregarded any possibilities of negotiation. However, with the help of a strategic plan, such as the optimal plan introduced in this analysis, Global Communications could be a globally recognized leader within the telecommunications industry. Communication will be the major key to their success coupled with a willingness to be more flexible in the decision making process.