Introduction This paper will give an analysis of Global Communications and the issue with decreased earnings, telecommunication competition, and stakeholder alliance. Strategies will be discussed to allow Global Communications to begin market growth, stakeholder alliance as well as future measures to improve profitability. The solution to reposition Global Communications back into the telecommunications market will be discussed. The stakeholders have a problem due to contract manipulations; the Union is not satisfied with the strategy that Global Communications has taken by leaving the Union out of possible talks and moving forward with outsourcing jobs overseas. The Union is also threating to sue Global Communications and this has brought on another burdensome task. This analysis will also review the current situation, opportunities and stakeholders' outlook. The analysis will end with the desired end-state vision, current issues and resolutions. Issue and Opportunity Identification Global Communications is a mega-telecommunications company that specializes in local, long-distance and telecommunications for domestic and international markets. Global Communications did not recognize the competition that competed in the same markets for telecommunication services. The biggest issue with Global Communications is that Stockholders are complaining about the share price going down 50% as well as the competition overtaking the telecommunications market. The biggest threat to Global Communications has been the cable companies that have provided complete solutions to consumers by providing computers, televisions and local telephone service. Global Communications has been able to keep an advantage in international markets over cable companies who received mixed results. Global Communications has many opportunities to network with a satellite provider that will allow an alliance for Global Communications to offer video services, broadband and satellite capabilities. Another opportunity for Global Communications will be a partnership with a wireless provider to allow Globals small business owners to access the internet using a wireless telephone or PC card. Another opportunity is the decision by senior leadership to implement cost cutting measures that will increase revenue. Global Communications has an ideal strategy that will allow for a position of growth to be used in addressing the business side of telecommunications that will allow products and services to be distributed from an alliance of vendors that will give the same market edge as cable companies.
The largest competitor from MSS companies is Globalstar. Globalstar¡¦s communication system is supported by low cost satellites which enhance the possibility for Globalstar to implement a comparatively lower pricing strategy than Iridium. Although Globalstar has simpler and cheaper satellites than Iridium owns, it requires ground switching systems for effective connections. In return, the coverage of Globalstar system was restricted to land locations. This form of benchmarking activities within Iridium helps to formulate the strategic position and get to know a better reinforcement of strategic fit.
Verizon Communications Inc. is one of the leaders in providing communication services around the world. Its primary offerings are wireless, wireline, and broadband communication resources to meet residential, business, and government needs. As a leader in its industry, how can Verizon continue to grow its business? What strengths, weaknesses, opportunities and threats impact the success of Verizon now and in the future?
Years later, the Telecommunication Act of 1996 triggered dramatic changes in the competitive landscape. SBC Communications Inc. established itself as a global communications provider by acquiring Pacific Telesis Group and becoming the new AT&T. The merger of AT& T and BellSouth, along with the ownership consolidation of Cingular Wireless and YELLOWPAGES.COM, will speed convergence, competition and continued innovation in the communications and entertainment industry, creating new solutions for consumers and businesses and positioned to lead the industry in one of its most signifi...
This Gap Analysis will show the situation analysis on Global Communications and the company’s issues and opportunities as to move forward into the future by focusing on customer satisfaction. I will attempt to show the stakeholder perspectives of the company with the workers Union and the consumer marketing and sales division.
I believe that the union and management did not fulfill their objectives and consequently reached a settlement that did not improve Zinnia’s future competitiveness in the market. Although the union and management initially agreed to focus on wages and health insurance, they bargained a contract that does not reflect their objectiv...
Effective competition is widely seen as a key to the development of telecommunications services. The ability of new telecommunications networks to interconnect fairly and efficiently with existing networks is critical to the development of competition. AT&T has undergone numerous changes since its inception in the late 19th century. The McKinsey 7 S framework as applied by Pascale is recommended to manage the changes they are facing to adopt a greater competitive presence in the global economy. In conjunction with this framework, numerous other models were applied to analyse the global competitive position of AT&T. Recommendations for a revised strategy and direction for AT&T have been made throughout this document including two scenarios of how the telecommunications industry might develop towards 2000, while outlining the impact on AT&T.
In a competitive environment where market is changing instantly, organizations are in a fix to design a strategy that could market their products enticing the consumers to buy their products and services. Market is the arena for business gladiators who fight out for maximum share and profitability and this is possible only through effective marketing strategy. Competing in present economy means finding ways to break out of commodity status to meet customers’ needs better than competing firms (Ferrell and Hartline, 2010). The intensity of competition has increased after the introduction of media and internet where the companies present their product in the best way through advertisements, product reviews, blog entries, etc. With the advancement in technological innovations, companies have found various ways of providing services to the consumers in a cheaper and effective way and this has resulted in communication revolution in late 1990’s as the cellular technology was unfold in most of the regions. Singtel Optus Pty Limited (Optus) is one such company that has evolved during this period as a leader in integrated communications and this paper is assumed to make an analysis of the company’s marketing strategy and its financial position in the market industry.
Communication is the key to having a successful business. A company must be able communicate the overall plan and future goals to their employees so the employees can support the organizations goals. Global Communication's first issue was the lack of communication to the union about their need to enter international markets for the company to expand. The second issue was also a lack of communication to the union about their plans to outsource the technical call center to India and Ireland, which would in turn affect the employee's job status. They should have contacted the union president and furnished their goals to them before moving forward. This would have opened up the communication process and not left the union workers in the dark.
How does this case illustrate the threats and opportunities facing global companies in developing their strategies?
The following report will analyse Vodafone and their current position in the international market. This report will cover the competitive strategy of Vodafone and their influence of products and services in relation to the demand of the market.
Global service coverage is in large demand, especially from businessmen who frequently travel. Linda Stern suggests in Newsweek to global travelers that they should “buy your phone and service from T-Mobile, AT&T or Cingular, the only three U.S. companies to use the internationally dominant GSM (Global System for Mobile communication).” Depending on the service provider, one may or may not get coverage in other countries. For example, Verizon customers enjoy phones that work in Latin America, while Cingular customers have coverage in Europe. Even better is AT&T Wireless, which offers “vast international coverage” or TMobile, another international carrier (Stern). Service coverage varies greatly by carrier, with some reaching many countries and others only small portions of a single country.
Global segment include relevant new global markets, existing market that are changing, important international political events, and critical cultural and institutional characteristic of global market. When company entering the global, it automatically can increasing number of people believe or consumer in the multiple nation and this si...
We intend to exploit our leadership role by continuing to target and enter segments of the communications market that we believe will experience rapid growth or grow faster than the industry as a whole....
University of Memphis, . (1990).Communications networks for managing global operations. (global business). Retrieved from http://www.entrepreneur.com/tradejournals/article/9267862.html
Global communication is the communication that occurs all over around the globe across international borders. The requirement for global communication is because of increase in influence and effects of globalization, Different culture, societies and countries share their ideas, knowledge, cultural and societal practices through using of technology and spread their ideology and dominant set of minds in other countries and societies. Mostly, the dominant and independent cultures or we can say that influential countries, which have power to shape, reform and controls the ideology of others dependent societies by introducing the way of communication in all over the world through globalization.