Global Communications Case Analysis

Global Communications Case Analysis

Length: 1682 words (4.8 double-spaced pages)

Rating: Excellent

Open Document

Essay Preview

More ↓
Global Communications Case Analysis

Task A: Problem/Opportunity Statement
Instructions for Task A: In the Response row, write out the problem/opportunity statements for the scenario for each of the team members.
Response to Task A:
Global Communications can find a way to increase stockholder value, cut costs and improve profitability by making appropriate organizational adjustments

To continue to be an industry leader, Global Communications needs to develop a new strategic plan focusing on all persons who have a stake in the corporation, including shareholders and employees.

Global Communications can enter into the partnership with the satellite company, expand into the global market, and increase profit while retaining employees

Global Communications will aggressively implement plans for growth, international exposure and technologically advanced services and products. Global Communications will be poised to become an industry leader.

Global Communications must find a way to increase profitability through innovations to remain vital while staying true to the stakeholders and employees

Global Telecommunication can find a way to increase productivity and economic stability by making appropriate company technology adjustments that will decrease layoff possibilities and increase benefits for employees.

Generic Benchmarking—The purpose of generic benchmarking is to identify potential solutions to the problem statements defined in Task A. You will do this by looking at how companies in other industries have dealt with similar issues.
Task B1: Generic Benchmarking: Topics
Instructions for Task B1: In the Response row, identify the topics for which you need information in order to identify potential solutions to the problems identified in Task A.
In the Response row, list three to five topics that you will research in peer-reviewed journals, on Web sites, and in popular publications such as magazines and newspapers.
In the Response row, provide a justification for each topic.
Response to Task B1:
Topic 1: Consumer Confidence
Understanding what the consumer wants is a critical skill that is necessary to differentiate
Outstanding companies from mainstreamed companies. Some of the challenges has encountered in the market is that the market is “Too Competitive”. They are finding that many services that were once provide by telecommunication companies are now being provided by other company like Cable. The companies that are making stability so hard for Global Communication are cable companies. These companies are not only specializing in cable but are starting to provide other services that provided complete solutions dealing with computers, televisions, and telephone service which permits them to enter a larger market with these advancements in technology. In Global Communication wants to gain compatibility with these companies global communication has to make advancements in its technology.

How to Cite this Page

MLA Citation:
"Global Communications Case Analysis." 19 Oct 2019

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about Global Communications

- Gap Analysis: Global Communications In today's telecommunication business, companies are increasingly outsourcing to improve profitability and productivity. From reading this scenario about Global Communication, several points of interest will be presented in this paper. The scenario involves a company called Global Communication and presents various business and ethical dilemmas that this company must face to continue being a competitive force in this field. This paper will discuss the initial problem that explains issues and opportunities....   [tags: Global Communications Gap Analysis Case Study]

Free Essays
866 words (2.5 pages)

Gap Analysis: Global Communications Essay

- Recently the telecommunications industry has been a disappointment. Stockholders are in an uproar over plummeting returns on their investments and fear that the trend will not return to normal. There has been a drop in stock prices that top over 50%. The harsh environment has put Global Communications under the microscope to perform economically. The market is saturated with companies domestic and abroad vying for the same business. Cable companies have dealt a devastating blow by bundling services that were once sold separately, such as computer, television, and telephone....   [tags: Global Communications Case Study]

Free Essays
1612 words (4.6 pages)

Gap Analysis: Global Communications Essay

- This Gap Analysis will show the situation analysis on Global Communications and the company’s issues and opportunities as to move forward into the future by focusing on customer satisfaction. I will attempt to show the stakeholder perspectives of the company with the workers Union and the consumer marketing and sales division. The Gap Analysis will include and end-state vision by explaining the path in order to reach the desired goal of making the company a true global company that has a strong customer relationship....   [tags: Global Communications Case Study]

Free Essays
1868 words (5.3 pages)

Gap Analysis: Global Communications Essay

- In this paper, one will find a gap analysis between Global Communications (GC) senior management and other key stakeholders in the organization. The current situation is that of Global Communications, a telecommunications company that is in the need of changing its strategies of competition in the growing market in order to maintain its presence in the industry. If changes are not made, Global Communications will no longer exist in the ever growing telecommunications market. This change consists of outsourcing and forming new call centers that will increase technical sophistication and improve profits along with increasing the company's growth....   [tags: Global Communications Case Study]

Free Essays
1756 words (5 pages)

Gap Analysis: Global Communications Essay

- In this analysis I will present the ethical and financial problems Global Communications faced prior to senior staff introducing a two-pronged aggressive approach. I will identify the issues and opportunities faced by Global Communications followed by the stakeholder perspective and end-state vision. A gap analysis is also included for Global Communications explaining where the company is today and where they would like to be. Situation Analysis Issue and Opportunity Identification Global Communications has become aware of some uneasy issues the company will have to face....   [tags: Global Communications Case Study]

Free Essays
1750 words (5 pages)

Gap Analysis: Global Communications Essay

- Global Communications is struggling to compete in the telecommunication industry. Management has put in place an aggressive plan that will address the company’s 50% depreciation in stock value over the last three years. Kreitner and Kinicki quote "Change begets conflict, conflict begets change" (2004). Global Communications was already facing an uphill battle because of the planned changes and they made a critical mistake by not including all critical stakeholders in the planning and implementation of these initiatives thus isolating the stakeholders and endangering the success of the plan....   [tags: Global Communications Case Study]

Free Essays
1719 words (4.9 pages)

Essay Gap Analysis: Global Communications

- Global Communications is having a hard time achieving its goal for globalization. During the formation of this goal they developed a two pronged strategy to implement it. First they want to outsource the technical call centers to India and Ireland and restructure the Global Communication workforce. Both of these actions will result in employee layoffs and has upset the Union. After talking to the Union, the board failed to get the Unions’ endorsement of the plan and caused them to seek action from the government and other available resources....   [tags: Global Communications Case Study]

Free Essays
1796 words (5.1 pages)

Gap Analysis: Global Communications Essay

- Telecommunications companies are under tremendous pressure to compete with the masses and maintain profitability. Confidence in the telecommunication industry on Wall Street is waning. Shareholders have lost confidence in diminishing returns and question the industry's ability to rebound. Global Communication has definitely had their share of dissipating returns. In the past three years, the company has watched stocks trade from a high of $28 per share to an alarming $11 per share, which is more than a 50% depreciation....   [tags: Global Communications Case Study]

Free Essays
1980 words (5.7 pages)

Gap Analysis: Global Communications Essay examples

- Global Communications needs to address the current state of the company’s financial position in the telecommunications industry by coming up with a plan that will reduce operations expenditures and expand the company’s consumer base and market share internationally, all without negatively impacting the company’s long-term relationships with key stakeholders, and while continuing to strive to deliver an ever increasing array of high-quality services and products to the company’s end users. Situation Analysis Issue and Opportunity Identification As of late, interests in the telecommunications industry have been struggling in the stock market....   [tags: Global Communications Strategy Case Study]

Free Essays
1836 words (5.2 pages)

Global Communication Gap Analysis Essay

- Gap Analysis: Global Communications Global Communications faced a difficult and arduous decision. The company is declining and a new growth strategy is ready for implementation. The growth strategy will enable Global to become more competitive and responsive to their customers. However, the implementation of the plan was not thought out clearly causing conflict and division. How can Global fix their issues. The problems Global faced were looked at and measured against the concepts presented in the cited texts....   [tags: Global Communications Strategy Case Study]

Free Essays
1806 words (5.2 pages)

By offering new service that are more advances than cable companies the consumer is satisfied with their personal and technological advancements which will enable them to become leaders in telecommunication.
Topic 2: Decreasing company cost/ increasing company productivity

Global communication plans to decrease company cost by decreasing the amount of call center in America and establishing call centers in India and Ireland. According to the Global Communication Scenario by establishing the call centers in India and Ireland they are able to reduce unit cost for handling calls by nearly 40%. By downsizing the domestic call centers telecommunication is use money that was used on call center to make more advancements in technology, which will provide consumers with many new service. Global communication has to find a strategy that is able to make employees view layoffs as an opportunity instead of a problem. Although some call center reps will be transferred to new location overseas many call center employees will be laid off. Those who are being relocated are going to have to take a 10% salary cut, global communication plans to off set the salary cut by offering a 15% retention bonus the first few years and when business grows global communication can focus on salary increases over the next couple of years.

Topic3: Protecting Intellectual Property Locally/Internationally
While global communication is cutting cost by establishing overseas call centers it is very important that they are able to protect what they have in telecommunication. It is important to realize that all companies have their best interest in mind and it is important that all companies are able to keep leadership in product that they specialize in. By protecting a companies property it is a sure way to share ideas and technology but also able to ensure and protect company survival.

Topic4: Cross Cultural Entry Strategies, Negotiation, and Joint Ventures
It is imperative that Global communication when conducting international entry strategies, negotiation, and joint venture that they understand cultural aspects and values. It is important that international and American companies do not view the partnership as “master and Servant’ but as win/win relationship. By Global Communication interest in establishing overseas call centers it should not be looked at as cheap labor but as international expansion and cooperation.

Topic5: Technology Transfer
Intellectual property includes patents, trademarks, copyrights, and trade secrets. These items must be protected by businesses, and any release, transfer, or sale of these must include the careful consideration of a potential exploitation of these secrets and a subsequent and possibly severe loss of revenue. Global communication has the opportunity to have advancements in telecommunication, provide consumers with telecommunication advancements, regain leadership in telecommunication, and enter into new markets by establishing call centers in India and Ireland. If Global Communication determines the need to transfer that technology to others, it must take measures that would help ensure the information and processes are protected from release to unauthorized people or entities, or at least minimize the risk of the potential inappropriate or illegal use of its technology.

Topic6: Strategic partnership
Global Communication feel that partnership is a sure way to make advancements in telecommunication and enables them to accomplish steps that they would not be able to accomplish in a waning market. Global communication can make much advancement in telecommunication by partnering with satellite and wireless providers that will enable them to offer services such as video services as well as satellite version broadband. This will allow businesses and consumers with 24-hour access to Internet using telephones or PC cards. This is beneficial to business because they are able to take their work home and able to access their accounts at anytime which will increase financial stability.

Task B2: Generic Benchmarking: Companies
Instructions for Task B2: In the Response row, identify companies that have faced and addressed similar situations (successfully and unsuccessfully).
In the Response row, list two to three companies for each topic identified in Task B1.
In the Response row, identify those that have been successful and those that have been unsuccessful.
In the Response row, summarize your key findings for each company as they relate to the scenario.
Response to Task B2:

Business Outsourcing: Custom Direct, Inc. – Successful. Worried about U.S. based employee frustration over language barrier. Company has gained market share and earnings are growing briskly. Decided instead of moving elsewhere, invested in software for improving customer satisfaction. Issues moving abroad included language barrier, 8-hour work days, skill-set of foreign employees.

Xansa – Successful.
In 1997, a UK outsourcing provider, FI Group later named Xansa, became one of the first companies to outsource to India drawn by a 10-year tax free period. Even though the time is drawing closer when the company will have to pay taxes, plans are being made to increase personnel. The parent company will be operating out of India within the next three years, which will take the taxes paid from 48% down to 35%as the company will have one hundred percent parental control in India.
Global Communication can learn from Xansa in researching tax breaks offered by competing countries. Outsourcing the call centers to India can create a lower tax burden which will cut costs and could be used to re-educate current employees so they may be transferred to other departments. (Mankelow, 2005, p8)

Hewlett Packard – Successful. After a mixed beginning, different strategies were
researched and evaluated to provide the best alternative of control over the supply
chain necessary for outsourcing. A division was created to manage and set-up the
supply chain making for a centralized approach. (Verstraete, 2004, p21)
Global Communication can learn from HP that research and evaluation of different
alternatives is necessary to implement the best alternative in the achievement of

Globalization: General Motors – Mixed Success. Problem with globalization centered on employees. Technically skilled did not mix culturally. Expatriate Assignments have had a mixed bag of successes and failures (employees leaving the U.S., working abroad). Overall, GM track record has not been overly successful. Big mistake was truck segment being two-door vehicles in China, Chinese prefer four door vehicles.

Honda – Successful. Started by using joint venture policy with North America in the 1980s which developed into a beneficial relationship with suppliers. Using the parent company as watchword for long-term commitment it also suggests trust and anticipated growth. (Liker,p108, 2005) Honda shares information with partners selectively and with only core members participating in meetings. (Liker, p112, 2005)

Union Conflicts: Wal Mart – Highly Successful. Stayed away from Unionization.
Most employees understand that Unionization would destroy the company. Attempts
have been total disaster. Management’s scare tactics of unionization have done fairly
well in communicating the ending effects it would have on the business.

Task B3: Generic Benchmarking: References
Instructions for Task B3: In the Response column, list each reference using APA format.
Response to Task B3:
Roberts, K., Kossek, E. & Ozeki, C. (1998). Managing the global workforce: challenges
and strategies. The Academy of Management Executive, 12(4), 93-110. Retrieved
August 28, 2005 from InfoTrac OneFile database.

Mankelow,N. 2005 Xansa keeps faith in India despite loss of tax breaks.
Finance Week; 7/13/2005,p8(1). Retrieved from EBSCOhost August 28,2005
Verstraete,C., (2004) Manufacturing outsourcing--CAN YOU GET IT RIGHT?
Manufacturing Engineer; Aug/Sep2004, Vol. 83 Issue 4, p20-
23, Retrieved from EBSCOhost August 28,2005

Featherstone, L. (2005). Wal-Mart: rise of the Goliath. Multinational Monitor, 26(2), 28-
31. Retrieved August 28, 2005 from InfoTrac OneFile database.

Atkinson, B. (2004, April 13). Joppa, Md.-Based Bank Check Maker Backs Away from
Outsourcing Jobs. The Baltimore Sun,pp. B1, B4.

Liker,J., Choi,T.,(2004) Building Deep Supplier Relationships.
Harvard Business Review, Dec2004, Vol. 82 Issue 12, p104 -
113, 10p, Retrieved from EBSCOhost August 28,2005
Return to