Give Your Brand's Online PR a Boost with the Blogger Outreach Equation

Give Your Brand's Online PR a Boost with the Blogger Outreach Equation

Are you looking to boost a client’s brand appeal? Or perhaps implement a fool-proof link building strategy? If so, blogger outreach is still the hottest way to do so legitimately.

In producing fantastic content for someone else’s blog, not only are you getting your voice heard by a different audience, and your company’s name out there, you should be earning that crucial back-link.

We know the value of inbound links for SEO, as well as the difficulty in generating quality ones.

Google’s spam hunters can almost never question a link from an excellent post on a relevant site (unless you seriously overdo it). You have earned it.

Success in this area isn’t just about your knowledge of the quality of your work; but the relationships you build with potential partners. Once you’ve published your first excellent article and earned their trust, your relationship will go from strength to strength. You can almost guarantee still being able to publish articles for them in the future. And this is where some have difficulty. Sometimes it’s a question of time; of confidence; or not knowing where to begin.

Content marketing expert Kelsey Libert has to build it into an actionable process.

What is the Blogger Outreach Equation (BOE)?

Based on the sales principle ‘AIDAS’, the Blogger Outreach Equation is a formula for building mutually beneficial relationships between clients, your outreach team and content publishers.

Image Credit: PR Web

Breaking down the Equation

Like any scientific formula, this one involves a set of variables. See the diagram below.

Image Credit: Moz Blog

Awareness (Social)

The first variable centres on interact...

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..., that would be a list of alternative topics. If your initial proposal falls through, you’ll have something else to offer a potential contact.

4. End your pitch with a definitive call to action. Never leave things to chance. Publishers won’t spend a full minute going through your e-mail. Don’t assume your proposal already implies a desire for partnership - say it.

Conclusion

Publishers (or bloggers) aren’t allergic to link requests. But they’ll make you work hard for it. By accepting your pitch, they’re staking online reputation and credibility. So what you’re offering has to be really good.

Successful blogger outreach lies in engagement; that willingness to reach out to prospects. Apply BOE and develop a pitch that has pros for all to get a positive response.

Read David Sottimano’s revealing post for insights into blogger’s perception of SEOs.