Gaining the credibility in a speech can be difficult at times and can test even the best speakers ability to keep the crowds attention and respect. One of the ways to keep credibility with a crowd is practicing and applying appeal to ethics. Which is defined as winning the favor of the audience by showing strong credibility in the speaker (Merriam-Webster). One of the best speeches that exemplifies the usage of appeal to ethics is Patrick Henry’s “Give Me Liberty Or Give Me Death” speech where he addresses an issue of war at the revolutionary convention. Henry through appeal to ethics developed his credibility and wanted the people listening at the convention to believe they can’t sit and do nothing instead they have to get their hands dirty and fight.
Through high moral character Henry established credibility with the audience through creating a setting that aroused feelings in the people at the convention in order to convince them they had to fight for more than just peace. The goal Henry had when he spoke about war was to be honest with the crowd and point out that they needed to do something now or they would loose not just what he loved, but what they also loved. Henry said “If we wish to be free, if we mean to preserve inviolate those inestimable privileges for which we have been so long contending...and which we have pledged ourselves never to abandon until the glorious object of our contest shall be obtained, we must fight!”. In this quote the tactic of ethics is apparent in that Henry wanted to achieve a personal level of connection with the audience and establish his credibility. By relating losing the war it also meant the lose of their feelings of comfort and contentm...
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...s Henry correct as to when the war may start but he was also correct in that he pointed out to the convention that Britain knew they were weak and vulnerable at the time.
In conclusion when addressing an audience it is important to draw upon the audiences interests and to establish credibility in the subject being presented. In Henry’s case his speech which was more serious which had been war, had to be handled with care and acknowledgement of the audiences feelings. To take something away from this speech would be to have a dream and present it to people in the same way you believe in it, this worked a lot better rather than speaking about a plan and presenting it people. For if you tell people a plan they are not invested in you, where as they would possibly be more invested if you told them your dream and knowledge as you develop your credibility with them.
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