Essay about Gillette in India

Essay about Gillette in India

Length: 1554 words (4.4 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Since the case has been printed, Gillette has continued to evolve their product line up. No longer is Gillette just about razors. The company has tools for all-in-one grooming, shaving creams, deodorants, body wash, and other toiletries (Gillette, 2013). Gillette continues to be innovative with their products, and it shows by their numerous awards that they are proud to display on their website. Also, Gillette has continued to improve on their baseline products such as their Fusion lineup with the Fusion ProGlide that is fifteen percent thinner (Gillette, 2013). Per Dula (2013), Gillete has really embraced social media and word of mouth as a strategy for increasing buzz in India. Gillette started creating commercials and campaigns to directly combat the idea of less shaves. Gillette sparked a debate and fueled media with social media. Per Dula (2013), “In eight weeks Gillette’s sales of the Mach3 increased by 500 per cent and market share for razors reached 40 percent.”
Gillette has a solid base line of products that consumers have a need for, which is a key strength. Gillette can continue investigating consumer trends and evaluating needs in order to stay innovative and keep a market edge. On the other hand, possible weakness that Gillette can show is the fact that their razor are more expensive than their competition, so some consumers may jump to competition to save money. Gillette can combat this reminding their consumers the value add that they have and showing customers add on’s that will make their base product more useful. In the past, Gillette has had failures due to not researching the countries they are trying to penetrate. Gillette has major opportunity international markets as these countries become more developed, G...


... middle of paper ...


...illette.com/about/timeline
Dula, C. (2013). Gillette’s ‘Shave India Movement’. Retrieved from http://www.ft.com/cms/s/0/8da786b8-37e7-11e3-8668-00144feab7de.html
Cendrowski, S. (2012). Death by 1,000 Cuts. Fortune, 165(8), 18.
Duffy, M. (2004). How Gillette Cleaned Up Its Supply Chain. Retrieved from Retrieved from http://www.slideshare.net/TheSupplychainniche/how-gillette-cleaned-up-its-supply-chain
Vieira, G. (2012). Shaving Sticker Shock off Razors. Maclean's, 125(11), 67.
Kaufmann, L., & Roesch, J. (2012). Constraints to Building and Deploying Marketing Capabilities by Emerging Market Firms in Advanced Markets. Journal Of International Marketing, 20(4), 1-24.
Anderson, M. (2013). How India Helped Gillette Rethink the Razor. Retrieved from http://www.bostonglobe.com/business/2013/10/03/cheap-razor-made-after-watches-indians-shave/NSQpOGAotpEfarkNmxIfcK/story.html

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Gillette 's Advertisement For Gillette Essay

- Essence magazine released this advertisement for Gillette, one of the best-known razor brands on the market. Most people know of Gillette razors, whether they are men or women. But, this ad is directed specifically to men. It depicts a woman staring at a man, who is holding a picture of another man in front of his face. Stretched over the picture are the bolded and capitalized words “Give Him the Gift of Celebrity Style”, which can lead readers to assume that the man is a celebrity. Moreover, this ad suggests that the man that uses Gillette men’s razors has the classic sophistication of an old-time celebrity, and that he attracts women like the one in the picture....   [tags: Color, Primary color, Blue, Woman]

Strong Essays
1062 words (3 pages)

Essay on INDIA: THE BEST FOREIGN MARKET

- INTRODUCTION When determining if a foreign country is a good market to expand into, many factors will help choose which market is best. These factors include Culture, Politics and Law, the Current National Economy, Market Size and Demand, Human Resources, and Financial Resources and Profitability. The factors listed above are not all-inclusive, but give a well-defined checklist to compare other markets. These factors will be discussed and prove that India is a great market to expand into for Business Processing Outsourcing (BPO) services....   [tags: India]

Strong Essays
863 words (2.5 pages)

The Political System Of India And India Essay

- POLITICAL SYSTEM Both China and India have developed quickly in the most recent decade. In any case, India appears to perform less well as far as financial development and poverty easing contrasted with China. Though in India, in spite of high development rates, poverty remains a tragic however characteristic component when envisioning the nation 's financial circumstance. As of late, one of my relative connections had asked me whether I believe India 's advancement may be slower a direct result of its political system, i.e....   [tags: Economics, Economy of India, Mumbai, India]

Strong Essays
1780 words (5.1 pages)

Essay on Construction of Public Sapces in India

- With the rise of British colonization of South Asia in mid-late 18 century came western ideas of the “public”, contextualized in spatial, social and political terms. The later construction of “public” spaces during mid-late 19th century, like parks, evidences that overtime the municipalities, consisting of both Indian and European officials, attempted to alter the landscape of the major cities in an effort to replicate the sociopolitical environment of the western world. However, although, as Sudipta Kaviraj argues, notions of the common or collective identity readily existed in India, adoption of a socio-politically defined “public” sphere proved to be difficult precisely because the ideas...   [tags: India]

Strong Essays
1606 words (4.6 pages)

The Generation Gap In India Essay

- As time goes on a gap is created between the past generations and the current generations. This gap between men in the 1950s and the men now (2009) are similar and different in terms of the roles they play, their attitudes towards society, women and work, and their identities. The root to the generation gap in India is due to the influence of media especially television and movies have caused people to look up to the characters and strives to act like them, which reinforce gender stereotypes and identities....   [tags: India]

Strong Essays
1293 words (3.7 pages)

Gillette Essay

- Production of accessories for hair grooming and hair removal is an ever expanding market that is growing rapidly. Conversion ratio of consumers who prefer modern methods to traditional methods is high. Even though Gillette has a major share in the market, the plan is to expand further to capture the market where it is lacking i.e., low priced economy brand products. Company Gillette established in 1901 in the USA gradually expanded its business to other parts of the world and now it is established in almost all countries....   [tags: Market Analysis Gillete Shaving]

Free Essays
976 words (2.8 pages)

India And Its Effects On India Essay

- Further proof of Britain’s exploitative, yet, apathetic relationship with India and its subsequent negative influences can be found in the writings of a variety of Indian nationalists who migrated around the globe after fleeing persecution in British India for their revolutionary messages and who then became vocal Indian nationalists with popular global organizations and publications.6 Most significantly these accounts express issues of British India withholding, storing, and even dumping, edible food in 1943, a year of weak crop production and famine, claiming it unfit for consumption and, subsequently, causing the deaths of millions of Bengali’s due to government greed and negligence.7 Bri...   [tags: Indian independence movement, India, Mumbai]

Strong Essays
1835 words (5.2 pages)

India's Economic History Essay

- Indian civilization traces its early origins back to the Harappan civilization in the 3rd millennium BC, had acquired a definite mould by the early centuries of the Christian era. During this period, India had not only developed a unique social order and philosophy of life, but also a set of political norms which in turn shaped its world view (Cox, 1997: pp124). The concept of religious tolerance, for example has been a leit motif throughout Indian history including the period of Turkish rule between the 13th and 8th centuries (pp125)....   [tags: India]

Strong Essays
1033 words (3 pages)

India Needs Socialism Essay

- The Indian economy is an interesting thing on one side we see Middle aged men in Imported Cars , Tall buildings with luxury apartments , five star hotels and clubs full of people spending thousands and posh luxury office’s It feels like money just spills out of the pockets of the rich to make this capitalist utopia of the few . We also see slums , factories with horrible workings conditions , Beggars and rag pickers on the roads living on less than the bare minimum needed to survive .When I was 12 years old I saw a women feeding her child of a trash can and in my hand was a burger from a fancy American fast food joint ....   [tags: India]

Strong Essays
1177 words (3.4 pages)

Essay about india reborn

- In India’s huge and booming economy there are a lot of ways that you can go from being an untouchable to being one of the richest people there. The key for India is to become a model for the world is through education and it also helps that it is the worlds largest democracy. There are three different classes in India the upper class, the middle class which is the largest of the world, and the untouchables and they are all trying to help and make India a better place. The upper class in India is doing many different things to try and make India a better place....   [tags: india]

Strong Essays
845 words (2.4 pages)