Essay on Gillette and Schick: The Difference Is in the Details

Essay on Gillette and Schick: The Difference Is in the Details

Length: 772 words (2.2 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

In the United States, marketing and advertising is a multi-billion dollar industry with no intention of slowing down. It is no surprise companies strategically target particular audiences through print advertisements such as magazines and newspapers. Gillette and Schick are two companies that produce similar products: razors. Although their products are almost one in the same, their advertising tactics are completely different. Gillette relies heavily on the connection between its new product and the words “The Regent” to appeal to a wealthy, achiever labeled audience. On the other hand, Schick uses subliminal messaging to lure in younger, trendier woman to buy their product.
First, the simple Gillette advertisement relies on historical knowledge of the company to target an audience of sophisticated, wealthy achievers. The phrase “May we suggest The Regent, Sir” is creatively framing the black and white gentleman in the advertisement, thus bringing reader's attention to the man's formal wear and French-style handlebar mustache. These two things give the impression to the reader that the man is wealthy and that Gillette has a reputation of providing products to wealthy individuals. Next, the tan color palate of the advertisement reflects upon an older time period. Instead of using bright neon colors, Gillette decided to use a color tone that was more suited for an older and more sophisticated audience. In addition, the Regent was a top of the line shaver used by many wealthy, upper-class men years ago. Senators, actors and successful business men would have all been users of the razor. Gillette uses past knowledge to connect the Regent razor to the new product in hopes the targeted audience will find the same satisfaction. Next, ...

... middle of paper ...

...flect the colors that are trending in today's culture. Overall, the blurred background persuades young women who want to feel good just as much as the woman in the advertisement.
Overall, Gillette and Schick use two completely different advertising strategies to attract two separate audiences. While both advertisements are esthetically pleasing, there are far deeper meanings to be understood. Higher level analysis is needed in almost every advertisement in today's culture. Advertising firms are constantly testing new techniques to lure in more customers and appeal to more people. Everything in an advertisement is specifically placed for a reason and it is up to the reader to uncover its true meaning.

Works Cited

Hydro Silk by Schick. Advertisement. Fitness July-Aug. 2012: 39. Print.
ProGlide Styler by Gillette. Advertisement. Men's Health Nov. 2013: 85. Print.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about Gillette in India

- Since the case has been printed, Gillette has continued to evolve their product line up. No longer is Gillette just about razors. The company has tools for all-in-one grooming, shaving creams, deodorants, body wash, and other toiletries (Gillette, 2013). Gillette continues to be innovative with their products, and it shows by their numerous awards that they are proud to display on their website. Also, Gillette has continued to improve on their baseline products such as their Fusion lineup with the Fusion ProGlide that is fifteen percent thinner (Gillette, 2013)....   [tags: Product, Razors, Strategy]

Better Essays
1554 words (4.4 pages)

Gillette Essay

- Production of accessories for hair grooming and hair removal is an ever expanding market that is growing rapidly. Conversion ratio of consumers who prefer modern methods to traditional methods is high. Even though Gillette has a major share in the market, the plan is to expand further to capture the market where it is lacking i.e., low priced economy brand products. Company Gillette established in 1901 in the USA gradually expanded its business to other parts of the world and now it is established in almost all countries....   [tags: Market Analysis Gillete Shaving]

Free Essays
976 words (2.8 pages)

Gillette 's Advertisement For Gillette Essay

- Essence magazine released this advertisement for Gillette, one of the best-known razor brands on the market. Most people know of Gillette razors, whether they are men or women. But, this ad is directed specifically to men. It depicts a woman staring at a man, who is holding a picture of another man in front of his face. Stretched over the picture are the bolded and capitalized words “Give Him the Gift of Celebrity Style”, which can lead readers to assume that the man is a celebrity. Moreover, this ad suggests that the man that uses Gillette men’s razors has the classic sophistication of an old-time celebrity, and that he attracts women like the one in the picture....   [tags: Color, Primary color, Blue, Woman]

Better Essays
1062 words (3 pages)

Essay on Making A Difference Within My Community

- Making a Difference in My Community Without culture, uniqueness would be rare. Without uniqueness, society would be dull. In a dull society, there would be no more imagination or new, outstanding ideas. Culture is the reason why everyone is different in their own way, making each and every person, no matter who they are, unique. In order to make a difference, you have to be different. Not many realize how much everyone’s own, personal culture affects their lives and the community they live in. It not only defines one another but brings out new ideas and understandings of the world around them....   [tags: Culture, Difference]

Better Essays
711 words (2 pages)

Essay on Differences in Gillette's Old and New Advertisments

- In the novel Brave New World, Aldous Huxley portrays a futuristic world to the readers, enabling them to compare the present society to the future culture. Similarly, by analyzing the ads of 1950's and the 21st Century, we can compare the societies of the past and the present. The Gillette Company was founded approximately a hundred years ago. The company has been making ads through out the last century to popularize their products. By exploring these Gillette ads, we can gather facts about the market system and consumer demands during the time periods where the ads emerged....   [tags: Marketing]

Better Essays
1067 words (3 pages)

Essay on Details, Cost, Structure of Options

- Options Details, Cost, and Structure: An option is a contract that gives the buyer (the option holder) the right but not the obligation to buy/sell the underlying asset at the agreed price at a future time. The option writers are the sellers of the option and are obligated to buy/sell the underlying asset to the option holder. When the option can be exercised by its buyers depend on whether it is an American or a European bond. In general, American options can be exercised by their holders at any point of time in its life (before the expiration) while European options can only be exercised at the point of maturity....   [tags: contract, seller, shares]

Better Essays
1089 words (3.1 pages)

The Difference between Men and Women Essay

- Apart from the obvious biological differences between Men and women we differ in numerous ways, some of which we aren't even conscious of. The way we look, the way behave is all a part of our DNA. We have different genes, our brains are wired differently and we have different hormones. We all know that women have two “X” chromosomes and men have one “X” and one “Y” chromosome. The X and Y chromosomes determine a person’s sex. Chromosomes contain the set of instructions to create living being....   [tags: biological differences, DNA, genes]

Better Essays
1064 words (3 pages)

Essay on Gillette Indonesia - Case Study

- Gillette Indonesia - Case Study 1. Current Situation and Trends 1.1. Market 1.1.1 Definition, Size and Growth Broad - Personal Grooming Products Narrow - Shavers, including double-edged blades, disposables, and “systems” blades Gillette expects to sell 108m units of double-edged blades, 10m units of disposables and 18m units of systems blades....   [tags: Business Analysis Marketing]

Better Essays
1449 words (4.1 pages)

In the Details Essay

- In the Details I started taking a fiction class at just the right moment in my life. It was a genre I had never been good at, and had even been afraid of since that day J.C. laughed at my pathetic attempt to write a short story about a lesbian returning home to the South, only to be welcomed by a non-accepting mother, who all but condones it when a man rapes her to teach her how a woman is supposed to be. Of course, it was an awful story, but it was agony to write. The dialogue was so forced, as I tried to spell it the way I heard it in my head, tried to capture inflections and drawls and pauses....   [tags: Personal Narrative Writing Papers]

Free Essays
2288 words (6.5 pages)

Gillette Marketing Plan Essay

- Gillette Marketing Plan Gillette's $9.2 billion global business began on September, 1901 by the name of "American Safety Razor Company. In 1902 it was names Gillette Safety Razor Company. The Gillette Company today is the global market leader in nearly a dozen major consumer products categories, principally in the grooming, alkaline battery and oral care businesses. It is the largest known company for producing razors and other shaving products. The five different business units Gillette focuses on are Blades & Razors, Duracell, Oral Care, Braun and Personal care....   [tags: Business Marketing Analysis Management]

Better Essays
984 words (2.8 pages)