George Orwell's Animal Farm

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The Power of Sound

"He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense."

—Joseph Conrad

This power of sound has aided in the successful controlling of many peoples throughout history, however, the communist takeover in Russia revolutionized it. Propaganda became increasingly important as Stalin’s regime did not become what the public had expected and people grew frustrated. One such person who did not approve of the new Soviet Union and its new brand of socialism was George Orwell. As a socialist himself, the perverted image of socialism that the Soviets projected and the reluctance of other countries to criticize it disgusted him. Soon, Orwell decided to criticize it himself, including the propaganda. In Animal Farm, Orwell uses Squealer’s quick mouth to show how powerful an effect propaganda can have on an unthinking society.

Orwell depicts one such powerfully effective propaganda technique through Squealer’s duplicitous storytelling: revisionist history. As Napoleon began to go against the original commandments and reserve luxuries for the pigs, it became necessary to cover up his actions, which went against the very idea of Animalism. “’Are you certain that this is not something you have dreamed, comrades?... Is it written down anywhere?’ And since it was certainly true that nothing of the kind existed in writing, the animals were satisfied that they had been mistaken” (Orwell 77). When Napoleon decided to engage in trade amongst the humans, many animals recalled the resolutions passed against such human contact, which planted a seed of doubt. Not allowing the seed to germinate, Squealer quickly assured them th...

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...nt about Napoleon’s clearly biased policies. The idea of other options and other leaders never occurs to any of the animals, due to their unquestioning loyalty, a remnant of the glory days in the past. Orwell’s representation of the black-white fallacy tactic gives another example of the mindless following that he disapproves of.

Throughout Animal Farm, George Orwell stresses the importance of thinking for oneself and always questioning the authority, especially in the face of the myriads of propaganda tactics that are constantly used. In this modern day and age, propaganda techniques continue to flourish amongst the governments of the world, ensuring that one must always be on their guard against tactics such as revisionist history, black-white fallacy, and scapegoating. Only those who do not fear to question can ever be truly free to think their own thoughts.

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