GENERAL MOTORS AUTOMOBILE MARKET IN CHINA Essay

GENERAL MOTORS AUTOMOBILE MARKET IN CHINA Essay

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General Motors is an automobiles company that has been in operation since 1930’s. It was founded in Detroit, Michigan and has done business with about a hundred and forty countries. In America, General Motor has an uphill and downhill history of sales. Five years ago General Motors was doing really well and their highest sales were trucks and jeeps. The last three years with the market and economy struggling the way it has been, sales have dropped. During cash for clunkers there was a small spike but as soon as it ended the sales went down again. Recently with drivers wanting luxury affordable cars, General Motors has changed its marketing strategy. Their cars have become smaller to the point where a Buick Lacrosse resembles a Toyota. Recently General Motors has been on a level about of sales. Currently sales have not been as good in one dealership because of the season. What this means is with students getting ready to graduate and families getting ready to go on vacation, there are less people buying cars. Although sales have been fluctuating in America, General Motors has been doing well in other countries. One of these countries is China. In fact it is believed that when the General Motors was in its lowest point, China was one of the countries that helped build General Motors back up. In China there are four brands that are selling; Buick, Chevrolet, Cadillac, and Opel. Opel is a brand that is only made in Europe, Africa, and Asia. Knowing that outside of the US, China has the highest number of car sales, what makes them the highest? Also how are they marketing their cars and what strategies are they incorporating into their marketing? These are the important questions that need to be answered to not only understand general ...


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...b. 04 June 2010. .
Krolicki, Kevin. "GM Dusts off a Familiar Brand Strategy for China Boom | Reuters." Business & Financial News, Breaking US & International News | Reuters.com. 21 Apr. 2008. Web. 04 June 2010. .
STUART. "GM Could Soon Sell More Cars in China Than in the US." MetalMiner — Sourcing & Trading Intelligence for Global Metals Markets. 28 Apr. 2010. Web. 04 June 2010. .
STUART. "GM Could Soon Sell More Cars in China Than in the US." MetalMiner — Sourcing & Trading Intelligence for Global Metals Markets. 28 Apr. 2010. Web. 04 June 2010. .

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