Stereotypes On Gender Stereotypes

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Gender Stereotyping One thing we know all kids love to check out in the stores is the toy isles’. They can spend what seems like an eternity checking out, observing and picking out all types of toys. Girls usually flock to the Barbie dolls, princess castles, and baby dolls, while boys go straight for things such as action figures, toy guns, and trucks. But then again, would you view it absurd if a boy were to pick up a Barbie doll or a girl would rather play with a truck instead? Thinking as such is the effect gender stereotyping roles have on an individual and the outlook on children’s toys. This can be prompted by, display of toys based on gender, toys aisle location, and company stores. First and foremost, gender marketing strategies and gender system’s play a major role in how toys are presented. Toys are usually advertised based on gender. While observing toys in commercials and the stores, male and female toys are displayed based on gender roles. Toys targeting males may come off as violent and aggressive by displaying bulky built action figures or realistic guns. This is the opposite with female toys which give off more of a calming, cleaning and nurturing feeling with their dolls and household toys such as houses, cooking and cleaning toys. Additionally, common gender classifications which consist of masculine and …show more content…

The way they label the toy isles, color scheme, and advertising impact the gender labels seen from big company stores. Recently stores across the nation are taking a stand on gender labeling and focusing more on reducing the stereotyping. In a recent article I’ve read, stores such as Toys R Us and Target have decided to take a step back on the over excessive use of their, “gender-specific children’s marketing strategies” (Robb). This shows that the issue of gender stereotyping is recognized and change is being

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