Stereotypes can be defined as an exaggerated belief about an individual or a group based on their appearance, behavior or beliefs. Though our world seems to be improving in many other ways, it seems almost impossible to emancipate it from stereotypes. Today, the media is so powerful that it can make or break an image of a person and also can change the views of the audience.
‘Gender refers to the cultural nature of the differences between the natural biological sexes of male and female’ (Long, P & Wall, T (2009)). Gender is perhaps the basic category we use for sorting human beings. The media mostly portrays men as strong, masculine, tough, hard and independent while women are shown as fragile, soft, clean and mostly 'sexy'. Whatever the role, television, film and popular magazines are full of images of women and girls who are typically white, desperately thin, and tailored to be the perfect woman. The representation of women on the print and the visual media mostly tend to be stereotypical, in terms of societal expectations (mediaknowall.com).
These days, most of the fashion magazines are full of white ...
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Harper, S. (2008). Stereotypes in the Media. Available: http://www.edubook.com/stereotypes-in-the-modern-media/9200/. Last accessed 2nd May 2011.
Long, P & Wall, T (2009). Media Studies- Texts, production and context. Italy: Pearson Education Limited 2009. p82-85.
Wilson, K. (2010 - 2011). Gender and Media representation. Available: http://www.mediaknowall.com/as_alevel/alevkeyconcepts/alevelkeycon.php?pageID=gender. Last accessed 1st May 2011.
Wright, M. (2005). Stereotypes of women are widespread in media and society. Available: http://www.quchronicle.com/2005/02/stereotypes-of-women-are-widespread-in-media-and-society/. Last accessed 4th May 2011.
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