Essay on Gender Portrayal Of Female Stereotypes

Essay on Gender Portrayal Of Female Stereotypes

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For many years, gender stereotypes have been used as targets for comedic purposes, especially in the media. Television, in particular, displays a great amount of gender-focused humor, especially in sitcoms. Television comedy has kept current with the changing role of the sexes over time; this can be seen by the trend away from portraying male stereotypes as positive and female stereotypes as negative (as was typical in the 1950s and 1960s, for example), to commonly doing the opposite today. The Internet is another large media source that also displays a vast amount of gender-focused humor. Across the internet, gender-focused humor has progressed similarly to television by highlighting positive rather than negative female stereotypes. The method of gender stereotyping in the media has changed significantly in the 21st century; the content of gender-focused humor is now based more on the negative portrayal of males, rather than the negative portrayal of females, coinciding with the modern bridge in gender gap.
In the media in the 1900s, males were almost always portrayed more positively than females, having more power, intelligence, and an overall higher status. In “Sitcom Stereotype is No Joke,” published in the Australian Newspaper, Herald Sun, Kerry Cue contrasts the way that males are portrayed in current sitcoms with sitcoms that aired in the mid-to-late 1900s. Cue uses old TV sitcoms such as Father Knows Best, My Three Sons, and Leave it to Beaver to illustrate how the male (father) figures in those shows were portrayed as intelligent and empowered rather than the way that fathers are frequently portrayed today, which often includes being clueless and unintelligent. Cue explains that the typical TV male role model these day...

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... humor is correlated with the overall broadening of gender roles. Rozek explains that males dominated humor not because women were not capable, but because of many mens ', inability to deal with comedy created by women.
As one can see, when it comes to gender-focused humor in the media, the content has changed significantly over the years, and greatly reflects the way gender roles have changed in society, with females holding more power and males being seen more negatively than in the past. The gender gap between men who were at one time producing all of the humor, and women whose role was to appreciate the humor, is narrowing. While gender-based humor is as much of a trend now as it was many years ago, the roles have been reversed and the focus is now on negative male stereotypes and positive female stereotypes rather than the opposite, as it had been in the past.

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