Gender roles are targeted towards children through countless advertisements. “The lines, text, colors and images usually lead readers to move their eyes across…” the advertisement to further promote the gender specific product (2)When attempting to locate advertisements that present girls playing with toy cars and boys using Easy Bake Ovens, the results will be fruitless. At a young age, children are shown how to conduct oneself based on their gender. For example, Lego, a popular children 's’ building block brand is targeted towards little boys. Lego packaging shows young boys building and constructing. Lego recently released a line of Lego called Lego Friends specifically aimed to capture the attention of girls. Lego Friends include female characters with multiple handbags, lipsticks, and nail polishes. This creates the notion that females should be strictly infatuated with their appearance, while males perform physical and manual labor. Consequently, women 's capability to perform and produce sufficient work is degraded. They are influenced to gravitate towards professions that require l...
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...ne’s spouse. If women do not adhere to men 's desires, there will be physical repercussions. It creates a social hierarchy in which men are above women. Because the Beast was abusive to Belle, she ran away in an attempt to escape the awful living conditions. However, during her escape, she encountered a pack of wolves, but was saved by the Beast. It promotes the idea that women are weak and must be saved by the man and social inequality is a norm, thus lessening equal opportunities for women and men.
Sources of media assist in shaping what defines genders. It influences identities in a negative manner by encouraging the degradation and sexual objectification of women. Media creates social inequalities and shrinks women to be less than men. Our society accepts gender roles from advertisements, music and television and allows these generalizations to shape their being.
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