Most people watch some form of sports, whether it be the Olympics or the highlights on ESPN. The NBA and NHL playoffs are underway and theyit seems to be the only news on ESPN. There is almost no coverage of the WNBA playoffs or any female athletics. Tennis isone of the only big sports on ESPN for women. While during the Olympics the coverage seems to be non-stop and close to equal. Women’s participation in sport is at an all-time high and has almost become equal with men’s, however,. sSports media does notfails to show this equality and skews the way we look at these athletes. Through the disciplines of sociology and gender studies, it can be seen that despite the many gains of women in sports since the enactment of Title IX, “traditional” notions of masculinity and femininity still dominate media coverage of males and females in sports, which is observed in Olympic programming and sports news broadcasts.
Sociology is a growing discipline and is an important factor to the understanding of different parts of society. Sociology is “a social science that studies human societies, their interactions, and the processes that preserve and change them” (Faris and Form P1). Basically, sociology is the study of different groups and their human interactions compared to the society as a whole. One part of society that sociologists have studied is the media coverage of sports. These sociologists have studied how race, gender, gender identity, and stereotypes affect what and how sport is covered in the media. Overall, sociologists critically examine parts of the society and make conclusions about those parts of society that they have studied. Sociologists have created many studies about the way the media cover gender identity in sports.
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Kendall, D., Linden, R., & Murray, J. L. (2008). Sociology in our times: The essentials (4th Cdn
Schaefer, R. T. (2013). Sociology: A Brief Introduction, Tenth Edition. New York: McGraw-Hill Companies, Inc.
Kendall, D. (2012). Sociology in Our Times, 9th Edition [VitalSource Bookshelf version]. Retrieved from http://online.vitalsource.com/books/9781285309682
One Generation Later, by Huffman, S. Tuggle., C & Rosengard, D.S, explores the relevant discrepancies in media coverage. The authors assert that more boys than girls indulge in sports activities in school. Studies have examined the impact of Title IX on media coverage given to female athletes as opposed to male athletes to determine if there has been a shift away from negative social stereotypes that are traditionally associated with women’s sports participation toward a more socially accepting view of the female athlete.
In 1970 only 1 in 27 girls participated in high school sports, today that ratio is 1 in 3. Sports are a very important part of the American society. Within sports heroes are made, goals are set and dreams are lived. The media makes all these things possible by creating publicity for the rising stars of today. Within society today, the media has downplayed the role of the woman within sports. When the American people think of women in sports, they think of ice skating, field hockey and diving. People don’t recognize that women have the potential to play any sport that a Man can play, with equal skill, if not better.
Sports, in general, are a male dominated activity; every “real” male is suppose to be interested and/or involved in sports in the American society. However, it is not expected of a female to be interested in sports and there is less pressure on them to participate in physically enduring activities. These roles reflect the traditional gender roles imposed on our society that men are supposed to be stronger and dominant and females are expected to be submissive. As Michael Kimmel further analyzes these gender roles by relating that, “feminism also observes that men, as a group, are in power. Thus with the same symmetry, feminism has tended to assume that individually men must feel powerful” (106).
Unintentionally, a lot of us have been boxed into institutions that promote gender inequality. Even though this was more prominent decades ago, we still see how prevalent it is in today’s world. According to the authors of the book, Gender: Ideas, Interactions, Institutions, Lisa Wade and Myra Marx Ferree define gendered institutions as “the one in which gender is used as an organizing principle” (Wade and Ferree, 167). A great example of such a gendered institution is the sports industry. Specifically in this industry, we see how men and women are separated and often differently valued into social spaces or activities and in return often unequal consequences. This paper will discuss the stigma of sports, how gender is used to separate athletes, and also what we can learn from sports at Iowa State.
Kendall, Diana. 2012. Sociology in Our Times: The Essentials, Edited by M. Kerr. Belmont, CA: Wadsworth.
Within todays sporting community, certain aspects of sport and its practices promote and construct ideas that sport in general is a male dominated. Sports media often provides an unequal representation of genders. Women athletes are regularly perceived as mediocre in comparison to their male equivalents (Lenskyj, 1998). Achievement in sport is generally established through displays of strength, speed and endurance, men usually set the standards in these areas, consequently woman rarely reach the level set by top male athletes. Due to this, the media significantly shows bias towards male sports while we are ill-informed about the achievements in the female sporting community. On the occasion that a female athlete does make some form of an appearance in the media, images and videos used will usually portray the female in sexually objectified ways (Daniels & Wartena, 2011). This depiction of female athletes can cause males to take focus solely on the sexual assets of the athlete in preference to to their sporting abilities (Daniels & Wartena, 2011). Sexualisation of sportswoman in the media is a prevalent issue in today’s society, it can cause physical, social and mental problems among women of all ages (Lenskyj, 1998).
Schaeffer, R. T. (2009). Sociology: A Brief Introduction. (8th, Ed.) New York, NY: The McGraw-Hill Companies, Inc.
Therefore, the women participating in such arduous sports breaks the normative ideas of what it means to be a women and what activities she can participate in. In contrast, for those women who do carry on tasks that are typically seen as masculine, are valued less, have less recognition, and their prestige and income tend to decline compared to their male counterparts (Johnson, 1997). Interestingly, when one types “soccer team” on google, the first thing to show up is the Unites States Men’s National Soccer Team. One has to explicitly type “women” in front of soccer. This shows the lack of acknowledgement of the women’s soccer team compared to their male counterparts. If the men’s soccer team is credited significantly more than the women’s soccer team, then the male representation is made more palpable in media with a greater screen time, thus bolstering their reputation and popularity and resulting in increase in pay from the soccer
Media plays a large role in affecting peoples thinking, opinions, ideas, etc. In essence media can shape our thinking into negative views and perspectives that are typically not true. Sometimes the media plays as a puppet master to society. Specifically, the inequity of the gender roles within sports causes for a stir in commotion that calls for some attention. In doing so the inadequate misuse of media towards women in sports causes low exposure, amongst many other things. On the other hand their male counterparts are on the other end of the success spectrum. Because of this noticeable difference, it is vital that action is taken place to level out equality within sports. Due to the power of media, it is believed that a change in media coverage
...age of female sports. News and the press coverage and broadcast of male’s sports substantially more than females. This is an issue because women in sports work and dedicate themselves equally as much, but receive less than 10% of coverage. Granted, women make up only 2/5 of athletes, but the coverage is far more uneven than the number of athletes. Women’s sports receive the shorter broadcast on television, magazines, and newspapers. Secondly, when female athletes do receive coverage, there is more focus on the appearance of the athletes rather than their dedication to, or skill in, the sport. Athletes not considered attractive by the majority population are ignored and forgotten by the media. The media should be more even in their coverage between male and female athlete’s, and cover women based on skill and effort, as opposed to their level of attractiveness.
Minas, A. (2000). Gender basics: Feminist perspective on women and men.Belmont, CA: Wadsworth Thomson Learning.
Whether its baseball, basketball, soccer, hockey, or tennis, sports is seen all over the world as a representation of one’s pride for their city, country, and even continent. Sports is something that is valued world-wide which has the ability to bring communities together and create different meanings, beliefs and practices between individuals. Although many people may perceive sports to have a significant meaning within our lives, it can also have the ability to separate people through gender inequalities which can also be represented negatively throughout the media. This essay will attempt to prove how gender is constructed in the sports culture while focusing on female athletes and their acceptance in today’s society.