For my research, I went to Walmart to examine just how much gender differences are accentuated amongst regular, everyday goods we can buy from the store. To a person not paying much attention, there may not be as pronounced of differences between different products, but if one pays close attention, even the simplest items seem to have been affected by existing gender stereotypes and roles. My first task...
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..., I came to my own conclusion that often times, large corporations and stores, such as Walmart, tend to have their merchandise separated by gender. I’m not 100% sure this is deliberate, but you can definitely tell that gender is an important factor in how they run their businesses. Every single age was affected by gender, from babies to elderly people. From my understanding, this would be on the institutional level of the gender structure. As stated in the excerpt, “…institutional domains where explicit regulations regarding resource distribution and material goods are gender specific” (Risman, pg. 433). These material goods are being marketed in different ways and for different prices to each gender. Gender is a large part of our society and culture. It dictates how items are marketed towards both genders, and places us into gender roles whether we like it or not.
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