Gender And Gender Identity : The Toy Market Is The Most Obvious Market For Gender Typing Things

Gender And Gender Identity : The Toy Market Is The Most Obvious Market For Gender Typing Things

Length: 1059 words (3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Gender is classified in one of two ways in society: either male or female. This binary construction of gender is problematic because in any binary there is a sense of hierarchy where one is held above the other. In the case of the gender binary, it’s easy to see that more often than not it is the male being held above the female. Following this pattern, basically everything in today’s culture reinforces these two gender identities, whether it’s movies or magazines. The toy market is the most obvious market for gender-typing things. However, the movie market is also bad about reinforcing gender identities with its Disney princesses and mistreatment of women. Magazines also have a large influence on gender identities, though.
The toy market clearly reinforces the binary construction of gender; there is an obvious divide between “boy toys” and “girl toys” and what these toys represent to either child. It’s clear to see that, “Whether in the boys’ or girls’ aisle, toys help to create some of children’s earliest experiences of the gender divide that separates males and females.” (Inness 79) Barbie dolls are marketed so that young girls learn that they are consumers and also the supposed significance that males should have to them. Baby dolls are also only marketed towards young girls, reinforcing the idea that women should be homemakers. However, G.I. Joe’s teach young boys that their life should revolve around aggression and being the hero. Essentially, the toy market is one of the earliest influences on children and it’s an influence that fully enforces the gender binary.
Movie culture plays a large role in enforcing gender identities. Disney princess movies are a wonderful example of these identities. While most of the princesses a...

... middle of paper ...

...led up for a role. Basically, this all just reinforces the idea that the perfect female is thin. Magazines will always perpetrate gender stereotypes and societal norms.
A binary construction of gender simply encourages the oppression of women through its subconscious hierarchy. Then, following this, every form of media and culture in our society today also encourages the gender identities created with this binary structure. Toys can’t be marketed neutrally, they’re either all pink and sparkly or rough and tumble. Even movies with female action heroines just have the women portraying a stereotypical masculinity. Cosmopolitan isn’t even safe from enforcing gender identities despite its more contemporary topics. All in all, it’s clear to see that the binary construction of gender is problematic and simply serves to enforce stereotypical gender identities onto society.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Gender Roles, Commodification and Advertisements Essay

- Advertising has a great deal to say about gender identity. Ads use visual images of men and women to grab our attention and persuade. They are really projecting gender display the ways in which we think men and women behave not the ways they actually do behave (Goffman, Erving.Gender Advertisements) Advertisements are apparently vested with only one basic interest: to sell and to sell more. What they sell is not the commodity per se; rather they sell hope, anxiety and imagination. While goods are manufactured in factories, the strategies to market them are cooked up in the ad rooms....   [tags: advertising, gender identity, marketing]

Better Essays
1623 words (4.6 pages)

Consumer Culture and Identity Essay

- Introduction Fonseca (2008) defines Consumer culture as a process that “represents a condition in which consumption is seen as having the role of increasingly mediating certain aspects of social relations and consumption has the symbolic ability to represent affiliation to a certain group and its lifestyles, as well as to generate a sense of identity.” The mention of identity in Fonseca’s definition brings about an understanding of the impact consumer culture can have on social agents, and not just on the economic or capitalism that comes with consumption....   [tags: Cultural Identity Essays]

Better Essays
2228 words (6.4 pages)

Women, Work, And Gender Justice Essay

- In her book, Women ,Work, and Gender Justice in Global Economy(Rutledge, 2103), Ruth Pearson sets out to explain the role of women in the gendered work of the global economy since the 1970s. This involves analyzing all the different locations where women work such as in the paid economy and other areas that are not visible like family home care. There is a common thought that women only work in the export processing facilities in developing countries, however, many people fail to realize that these industries only employ a small fraction of the women 's work force....   [tags: Gender role, Gender, Gender differences]

Better Essays
2182 words (6.2 pages)

Essay on Gender Empowerment And Development Planning

- In the past three weeks of attending and reading for Gender and Development Planning, I have come to take away two reemerging important themes in regards to gender analysis; 1. Gender Mainstreaming 2. Intersectionality. Gender mainstreaming and intersectionality both promote gender equality, but the different approaches in the subject manner can cause some friction. In 1995, gender mainstreaming had become the norm and dominant way of approaching gender equality (Mukhopadhyay, 2013). Gender mainstreaming has been conjured by Western discourses, which promotes business like development for a neoliberalism globalization market (Association for Women 's Rights in Development (AWRD), 2004 & Thek...   [tags: Sociology, Feminism, Gender equality, Gender]

Better Essays
1243 words (3.6 pages)

Gender Inequality And The Sexual Exploitation Of The Female Body Essay

- Gender Inequality and the Sexual Exploitation of the Female Body in Contemporary Global Society This anthropological study will define the issue of gender inequality and the sexual exploitation of the female body in contemporary global society. The physicality of female sexual exploitation is often defined by the commercial identification with the female body as an object for purchase. Prostitution is one form of the subjective identity of women as being submissive servants of a dominant patriarchal hierarchy in American society....   [tags: Gender, Gender role, Gender studies]

Better Essays
1181 words (3.4 pages)

Women Fighting Against The Gender Inequality Essay

- Since the beginning of civilization, the role of men and women have been portrayed by their capabilities. During wars, men were asked to fight against enemies because they had the necessary strength to combat. On the other hand, women were asked to take care of the household chores and to give birth to increase the overall population of the country. This concept of roles has been highly present in our societies. Women fighting against the gender inequality have created a stir among the dominant group which are men....   [tags: Gender role, Gender, Feminism, Sociology]

Better Essays
867 words (2.5 pages)

An Outdoor Setting At The Farmer 's Market Essay

- On Thursday night of Parents’ Weekend at 7pm, I went to the Farmer’s Market, located in downtown San Luis Obispo down Higuera Street between Osos and Nipomo Street. Many food stands, local businesses, and live entertainment were set up outside on the sidewalks, which were blocked off to cars. It ranged around 3-4 blocks long, with barbeque stands on both ends. Many students, families and children attended, creating a large crowd a people. People walked up and down the streets, browsing for food and other things to buy....   [tags: Sociology, Race, Walking, Social identity]

Better Essays
882 words (2.5 pages)

How Does Gender Relations Get Represented By The Media? Essays

- In today 's world the media has enormous power. Media industries are operating in a market increasingly globalized and more monopolistic. In addition, the media come daily in our homes, deeply affecting our way of seeing the world. Adults and children and youth spend many hours a day watching television, transforming this activity into a more in all daily activities. Even more powerful is the ongoing revolution such as the development that has had and continues to have a means of communication such as the Internet....   [tags: Stereotype, Gender, Archetype, Ethnic stereotype]

Better Essays
1001 words (2.9 pages)

The Sex of Things: Gender and Consumption in Historical Perspective Essays

- The Sex of Things: Gender and Consumption in Historical Perspective The Sex of Things is a collection of thirteen essays discussing the social history of consumption (loosely defined) and gender in France, England, Germany, Italy, and the United States from the eighteenth to the late twentieth century. Taking a primarily historical approach to the topic of gender and consumption, the contributors come from various academic disciplines: history, economics, area studies, English, art history, and gender studies....   [tags: Grazia Gender Consumption essays]

Better Essays
2462 words (7 pages)

Masculine Identity Essay

- Masculinity, similarly to other aspects of one’s identity, is being intensively discussed in contemporary society. It has undergone significant development in the last few decades which has been reflected in and accelerated by the media. This essay explores the reasons for this - it refers to historical development where appropriate and discusses the consequences of the fragmentation of male identitities. The essay starts with a brief discussion of masculinity as a term. It will draw on theories and show how the understanding of the concept changed over time....   [tags: social studies]

Better Essays
2059 words (5.9 pages)