Gender, Age And Clothing Shopping Behaviors Essay

Gender, Age And Clothing Shopping Behaviors Essay

Length: 1135 words (3.2 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

For decades psychologists have been studying the relationship between gender, age and clothing shopping behaviors. Evolutionary psychologists, like Kenrick and Trost (1993), believe that men are more aggressive, inclined to promiscuity, and more concerned with the youth and physical attractiveness of their female partners, while females are more focused on a nice appearance because men are wired to be more attracted to that. Based off that theory, women are more likely to shop for new clothes to highlight their attractiveness to potential mates. However, an opposite situation happens with animals in nature. In nature it is the males that have to attract the females, and the males often have brighter colors, more plumage and use big displays to attract a mate. Psychologists Lott and Maluso (1993) stated that humans behave according to social categories such as gender, age, social class and sexual orientation. They believed that gendered behaviors are learned from early childhood; therefore, when girls and boys receive positive reinforcement for doing one activity (boys playing with blocks and girls playing with dolls) then that behavior is then associated with a good reaction, causing this gender socialization to continue for the rest of their lives. (Lott & Maluso 1993) These theories also suggest that women buy clothing for emotional reasons and tend to go shopping in large groups for social and interpersonal relationship reasons, while men buy clothing for more practical reasons based on need. (Babin, Darden, & Griffin, 1994; Dittmar, Long, & Meek, 2004). Dittmar and Cox (1995) believe that material goods fulfill an assortment of psychological functions. Women’s identities are more focused towards relationships, while men’s are ...


... middle of paper ...


...ell. There were several strengths of this study, it was easy to replicate, there was a large data set and for the majority it followed a scientific process. For further studies on this subject, there are several research methods that can be used to create stronger research. Case studies are a good method to get qualitative data from communities. Another good method would be a correlation study, focusing on the correlation between age, gender, and shoe ownership. Using interviews and online questionnaires would also be a good method to use since using online questionnaires will help reach a wider variety of participants globally. Since consumer habits have been shifting globally, by doing global studies and factoring in culture, future research done on this topic will be more accurate in helping psychologists see the correlation between shoes, age, gender and culture.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Gender And Male And Female Behaviors

- When we say that we “do gender”, we are referring to accepted role taken by both females and males in a society that comes to play in their everyday lives. West and Zimmerman stated that doing gender involves, “complex socially guided perceptual, interactional, and micro political activities that cast particular pursuits as expressions of masculine and feminine natures,” (West & Zimmerman, 2014, pg. 121). That had lead to individuals conforming to what society deemed as appropriate for their gender and the implications that follow....   [tags: Gender, Sociology, Male, Masculinity]

Better Essays
744 words (2.1 pages)

Gender And, Gender, And Social Identity Essay

- Gender and sex are commonly used as interchangeable terms yet when applied to interchangeable lifestyles, history has shown there are great delineations and disparities between individuals who overlay their biological and social identities. Sex is referred to as a person’s biological status comprised of internal organs, external genitalia, and chromosomal composition. (American Psychiatric Association, 2013) In contrast, gender refers to feelings, thoughts, and behaviors of cultural gender-normative, expectations, and congruent conformity between sex and gender roles (American Psychiatric Association, 2013)....   [tags: Gender, Transgender, Gender identity, Sex]

Better Essays
1008 words (2.9 pages)

Gender Norms And Gender Roles Essay

- Gender norms are ideas that are deeply ingrained in us at a very young age. At birth infants are dressed in gendered clothing, given gendered toys and talked to in different ways. These gendered ways of acting and thinking are upheld all throughout childhood. Society and parents inflict their gender ideas and norms on children and expect them to act and behave in certain ways. Children learn gender from being subjected to society’s expectations, even though pressuring kids to conform to those rigid roles can end up having serious consequences for the children whose social circles try to over-correct their behavior....   [tags: Gender, Gender role, Transgender, Gender studies]

Better Essays
1377 words (3.9 pages)

Essay about Gender Roles And Gender Stereotypes

- Gender role, refers to society’s concept of how man and women are expected to act and behave. Gender stereotypes are an oversimplified belief about the attitudes, traits, and behavior patterns of males and females (Rathus, 2010, p.447).. Gender roles and gender stereotypes are very similar they both involve both male and female and the why they are supposed to behave a certain way. Gender roles and stereotypes affect men and women in other ways, some behaviors are learned and some come about through observations (Gender Roles and Stereotypes)....   [tags: Gender, Gender role, Woman, Man]

Better Essays
1107 words (3.2 pages)

Essay on Gender And Gender : A Child 's Behavior And Beliefs

- In our society little boys know from early ages that they are not suppose to wear dresses, play with dolls, or be attracted to the color pink. Likewise, little girls are never offered a race car toy or are never handed a basketball or a soccer ball. As christmas presents or birthday presents they are given kitchen sets or baby dolls. These are a few ways in which gender schemas are reinforced on children which lead to how children understand gender and sex as they grow up. These gender schemas are responsible for organizing a child’s behavior and beliefs which will mark how they remember experiences relating to gender....   [tags: Gender, Gender role, Boy, Man]

Better Essays
1137 words (3.2 pages)

Society 's Views On Gender And Performing Gender Essay

- Gender is a social construct, created by cultures to sort out proper roles, behaviors, and appearances for people based on their gender. This binary entrenches everyone involved. Men must be masculine, never show emotion, and be 'manly '. While females must be delicate, graceful, small and domestic, and all this starts when we are children. Although we are making a great push to break these gender roles, especially with females being submissive, we have a long way to go. This paper will explore society’s views on gender and performing gender and it will discuss how that relates to issues of masculinity, sexuality and different gender identities....   [tags: Gender, Transgender, Gender role, Gender identity]

Better Essays
1453 words (4.2 pages)

Essay on Gender Is The Foundation Of All Live

- Gender is a property in not only human life, but all living life on our planet since the beginning of time. Whether it is to determine animal characteristics, to plant development, to the drive of society, gender is the foundation of all live. Today, I will be talking about what gender is and how humans have identified with gender, social connections and gender, and how men and women differ along gender lines. First, we must understand the meaning of “Gender”. Understanding gender will be broken down into three different views: sex, gender, and gender identity....   [tags: Gender, Gender role, Gender identity, Man]

Better Essays
883 words (2.5 pages)

Essay on Gender Role Socialization Study

- In the society we live in today there is a strong difference between what is considered “boy” and what is considered “girl”. This is because from the time we are born; to the time we die we are expected to conform to a gender role. A gender role is a set of behaviors, attitudes, and personality characteristics expected of a person based on their sex. This process of getting people to conform to their gender roles is called socialization, and it affects children very drastically. There are many different places that gender socialization comes from....   [tags: Gender Socialization, Gender Stereotypes]

Better Essays
1511 words (4.3 pages)

Gender Roles Of Women And Society Essay

- Gender Roles Gender Roles; a set of societal norms dictating what types of behaviors are generally considered acceptable, appropriate or desirable for a person based on their actual or perceived sex. In many societies the role of women and men have been diverged in different areas throughout life, whether it be home, the workplace, or marriage. In some societies it 's normal for the women to be the caregiver, while in the majority of others the women is there to take care of the children, keep the house clean, and their husband happy....   [tags: Gender role, Gender, Man, Woman]

Better Essays
1271 words (3.6 pages)

Gender Perception Essay

- From the moment we are born we undergo an intense process of gender socialization largely perpetuated by our parents and enforced by society. The gender system organizes our culture in such a way that men and women are expected to maintain certain physical attributes to portray society’s view of femininity and masculinity. Women are expected to irradiate delicateness and refinement by emphasizing important features such as their eyes, lips, eyebrows and cheeks. Men, on the other hand, tend to point out their masculinity through overt behaviors rather than facial trait accentuation....   [tags: Gender Roles, Society, Culture]

Better Essays
796 words (2.3 pages)