Nxt Gen Tech Accessories Global Marketing Strategy Valerie Faz - 588383 Park University Abstract This Global Strategy Plan is for the presentation of Nxt Gen Tech Accessories. Next Gen Tech Accessories is a product like that was originated in Texas. The idea came from a group of friends who could not find a bag that fit their needs and wants as well as something that was accommodating toward their career and style. In today’s society technology is a tool most commonly used among business professionals and for personal use. So there is always a growing need for a Technician on the go. The purpose of this is to show the product need amongst consumers and how this company can benefit by widening their consumer market. The …show more content…
The goal is to target the demographic to computer technicians and the next generation of techies. The ability for a computer technician to finally have a bag made for their trait versus using an old school bag. There are many bags out there that say they are for tools, and a techies friends. However, the bags lack everything a real computer technician wants and needs. A laptop bag does not serve the need of a next generation technician. The Nxt Gen is the one stop shop for every techie from beginner, to occasional, on the go, and professional. The Nxt Gen bags come in a variety of styles that can suit the techie in us all. Not only can you use a back bag for traveling from site to site for meetings or jobs but you can also use the more professional presidential look of the side bag. Many bags with different shapes but many possibilities of storage and convenience. Stop worrying about how you are going to carry you surface, iPad, USB cables, VGA cables, spare hard drives, flash drives, flash lights, screw drivers, memory sticks, and spare power supplies. Instead worry about which bag suits your needs and hectic life on the …show more content…
New and existing competitors may find this venture profitable and decided to alter or upgrade an existing unit of their own to compete with Nxt Gen Tech Accessories. With the ability for already established companies to enter the specific market could pose threats because they have a competitive advantage with already having an established name. Not to mention they will also increase products available to consumers which could possibly increase the demand and lower the profit margin. The outcome would be the more you make the less they pay when it comes to production and purchasing of
During this simulation, we came up with several characteristics that make the particular target market to be unique. These segments vary in size and demographics, price sensitivity, and the backpack features they are looking for.
The company has established good relationships with most of its customers which has assisted it to create high level of brand and customer loyalty
Computers are everywhere. Almost everything that uses electricity has a computer inside it. The industry is growing fast, too. The computer in your phone is more powerful than the computer systems that put a man on the moon. Computers are used for everything from entertainment, such as gaming; to work, such as compiling financial records and rendering architectural models. As the field of information technology continues to grow rapidly, the varied industries, tech or non-tech, need more and more trained professionals.
...for computer techs it would be hard for people to have a reliable computer. This is a growing career field. There are so many different jobs in this field.
-Customers: The company felt the importance of being customer-centric and innovate by adapting to customer
I never purchase the “IT” bag, or follow the trend to make a purchase decision. I will only select what suits me the best.
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses.
With a near total saturation of the consumer electronics market, companies need to look beyond their boundaries and add value to their offerings, and sometimes it means total reinvention of the company.
Born in the eighties, I entered a world of big hair and bad style. In the technological realm there were tape players, VCR’s, and fresh on the market: personal computers. Apple was domination the computer scene with their introduction of the Lisa computer. But not for long, soon computer technology would jump to unimaginable heights. As I grew up the technology around me would continue to grow and advance – quite rapidly I might add.
As a young college student walking into a Best Buy to purchase a laptop for college can be a little intimidating. There are many things to consider such as hard drive, what processors are the best, which screen has the best resolution, or would you rather build a computer that best suits you. The options are endless and in most cases it can become overwhelming, due to the rapid expansion in technology a variety of products that are available have increased dramatically in the past 7 years. Some of the most important criteria that should be considered when evaluating these products are portability, performance, and price. The MacBook Air is an interesting product, because it isn’t top of the line in any of these criteria. In fact, it has a balance of all three that have made it one of the top selling products of recent. Of course no laptop is made to run the same, but that is what makes this specific different than others.
With its current customer base, the company can create a new product line that will be attractive to existing customers and also
In the past years technology has revolutionized the world. Computers have changed the world in many good ways but they have some negative side effects. There are many different kinds of computers and they all have their benefits and problems. Tablets are good for interactive things but they cannot compute as much as a larger computer. Smart phones are even weaker than tablets but they are special because they can be used for phone calls and texting without using a program like Skype. Laptops are more powerful than both smart phones and tablets but they still don't match the stats of a desktop computer. Desktops are they strongest and most customizable but they can't be moved very easily. All of these computers have changed the world in their own ways along with computers in general changing the world.
To remain competitive and employable in the twenty-first century workplace, society today must conform to the changing demands. Technology is one of the principal driving forces of the future; it is transforming our lives and shaping our future at rates unprecedented in history, with profound implications, which we cannot even begin to see or understand.
According to Shimp (2007), there are five important factors which determine the purpose of advertisement in terms of marketers’ communication with consumers. He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affect the products in two ways. Firstly, by basic demand, which build consumer desires for old products of the company and secondly, refers to a new brand of the company. In addition, effective advertising can retain consumer’s mind fresh about the image of a brand which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as s...